This document provides a summary of the BBC Two Christmas ident from 2011. It describes the ident as showing a computerized little world where the camera moves down to reveal a house on a 3D plane with falling snow in the background and an illusion of a night sky. Techniques used in the ident include animation, visual effects, movement, color rendering, and graphics to bring dangling objects, a Santa, and gingerbread man to life in a vivid and bright scene that keeps the viewer's attention. The ident contains sharp images but lacked clarity when viewed on YouTube versus television.

1. Salford City College
Eccles Centre
Creative Media Production
Motion Graphics and Video Compositing Unit 64
Use of text: BBC Two Christmas ident 2011
(Title, Credits, animated captions, stings,
indents, interactive menus, web banner)
Brief description: Looks like a computerised little world and first of all we see the ‘sun’ and then the camera
What do you see? moves down and we see a house and then the camera moves down even further and we see
that the house is actually on a 3D 2. There is snow in the background and it’s falling down to
the floor. There is also the illusion of a night sky.
Techniques used: Animation, Visual effects and movement are all used throughout this ident. There are things
Animation, Visual Effects, Colour Rendering, dangling down from the sky. Two of the things I noticed straight away as they’re quite peculiar
Graphics, Movement was a Santa and a gingerbread man. This ident is very vivid and bright, it has the dark
background yet everything else stands out really well and it keeps your attention because it’s
quite strange. This whole ident is animation based.
Advanced techniques: The ident contains really clear and sharp images on TV however as I watched this advert on
Blur, Sharpen, Distortion, Rotation, Opacity Youtube the images weren’t really very clear.
Technical comments:
Video Format, Screen Ratio, Resolution, Ident is in HD and the frame rate is 24p.
Frame rate, Compression
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