The document discusses Google Plus and its new business pages which aim to compete with Facebook. It talks about how Google Plus pages can be used to promote discount codes to drive traffic. The document also discusses a Forbes report that getting +1s on articles through Google+ buttons may help with search engine rankings, and encourages adding these buttons to pages.

1. Google Plus
Business & +1
Conspiracy

2. There’s a lot of really exciting things happening right now. The good
news is we’ve had some of our bigger clients that were worried. We
don’t do any of the black hat crap for our client sites. Of course we
tested on some domains from time to time to prove theories and we
have just recently done an update last week and we’ve just noticed
that there have been a lot of competitors who were using spammy
link building techniques to get their clients to the top of the search.

3. There’s a lot of really exciting things happening right now. The good
news is we’ve had some of our bigger clients that were worried. We
don’t do any of the black hat crap for our client sites. Of course we
tested on some domains from time to time to prove theories and we
have just recently done an update last week and we’ve just noticed
that there have been a lot of competitors who were using spammy
link building techniques to get their clients to the top of the search.

4. Anyway, this week we will be talking about Google Plus, specifically the
new Google Plus business pages, +1s, and of course we have our tool
corner. So, maybe we’ll have a little conspiracy theory added here. We
really think that just because you are paranoid, it doesn’t mean that we
don’t know how to get you.
The new Google Plus business pages looks like they were trying to
compete with Facebook. It’s been a long time coming that it’s some cool
stuff that’s been going on out there. You can do a couple of searches there
and you can find some really interesting stuff around the topic.

5. We have a Facebook page for a very long time now and we also have
our own Google Plus profile. Yes, we did create our brand page. The
day came out some time last week, I can’t exactly remember, I can’t
figure out how to log in because you have to use your personal
account to create the business account. And I couldn’t figure out
how to get back on another shade tree bit, which there is a really
neat thing now in your Google bar.

6. As you can see now on the upper right hand corner, you can see
switch account and log into other account and then automatically
you’ll be able to use things and edit them. I think I was on the wrong
account and couldn’t find a spot to get to. It took quite a while until
fortunately, somebody awesome on Twitter helped me out and then
showed me how to get in there. Now it looks like everything has
changed.

7. So, if the brands start using Google Plus as a way to give out, you
know this is something that we suggest to clients whenever they give
away 10% or 20% discount coupons and you’ve probably seen this
before. Like an FB20, which means you’ll get a 20% off for every
purchase with this code, and that FB20 code would only be put on a
Facebook page. So we’re then be able to tell our reach for audience
on Facebook is ABCXYZ and we put this out with the limit of time
and a 1-week offer and we have 1,200 people coming and purchase
that code.

8. Now let’s jump to +1s. There’s a report that came out on Forbes that
Google+ will be a universal ranking signal with pretty strong articles
that are put on +1 buttons. The title of that article on Forbes was
“Stick Google+ Buttons on Your Pages or Your Search Traffic Dies”.

9. To put it on a nut show, big sites like CNN and Forbes don’t want to
have a whole bunch of junk all over their articles because they are
on the news outlet and they’ve already got the light buttons up on
everything and Google+ buttons.

10. It will be interesting to see that there’s a lot of buttons up, go ahead
and put it up and people will like you. There are lots of developers
out there that took the jars up, you know. If you don’t want to drop
20 bucks every time you look somebody’s plug in, give them a 1+ for
checking it out.