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Everything you ever
wanted to know about UX
     (*but were afraid to ask)


              Andrew Hinton | @inkblurt

        Patrick T Quattlebaum | @ptquattlebaum
A question
#uxba
#uxba   source:http://wpedia.goo.ne.jp/enwiki/Release_Management
“Most people make the mistake of thinking design is
        what it looks like... People think it’s this veneer—that the
        designers are handed this box and told, ‘Make it look
        good!’ That’s not what we think design is. It’s not just
        what it looks like and feels like. Design is how it works.”
        Steve Jobs in Design Is How It Works: How the Smartest Companies Turn Products into Icons




#uxba
#uxba
#uxba
#uxba
UX   The accumulation of the interactions a
             person has with a product or service.




#uxba
A story
"We taught them about yacht design so
        they could participate in the design."
#uxba
The system shall...
#uxba
#uxba   source: http://www.theaeonsolution.com/security/?p=190
#uxba   source: cruciality.wordpress.com/category/humour/
UX emphasizes
        people
        psychology
        behavior
        culture
        context

                     Cognitive Psychology and its Implications



#uxba
Empathy


#uxba
“We’re here to make things that improve people’s lives.
        In doing so, our companies profit in both senses of the
        word... We should judge our industry by the happiness
        we create.”

        Cennydd Bowles, The fall and rise of user experience




#uxba
#uxba   source: http://www.youtube.com/watch?v=2lXh2n0aPyw
As much “what” than “how”
#uxba   source: http://uxbooth.s3.amazonaws.com/wp-content/uploads/2010/03/05UXBooth_Goliath2.png
#uxba   source: Jared Spool, User Interface Engineering
#uxba   source: http://www.pragmaticmarketing.com/publications/magazine/7/4/the-freemium-business-model-and-viral-product-management/
perform, and how easy was it to do them? What other choices does she have for achieving her
        goals, and why did she choose your application?

   If you get the user research wrong, you are not going to get your user experience design right. But if
   you get it right, you have the building blocks for a great customer-focused user experience.

    Figure 2 User Research Is Where UX Design Begins


                                       Directly interact with the application’s users
                          Listen       through interviews and surveys to understand
                                       their needs.


                         Observe       Look overUsers users’ shoulder while they are
                                                 your can accomplish their goals.
                                       doing their job to fill in gaps in your understanding.

                                       Create research-based personas — vivid, narrative
                         Personify     descriptions of fictitious people — to represent the
                                       attitudes, goals, and behaviors of your users.

                                       Walk in your users’ shoes to understand
                        Empathize      how they may — or may not — engage emotionally
                                       with your Web site or software application.

    56758                                                                                            Source: Forrester Research, Inc.




#uxba                                       source: Forrest Research, “Business Analysts: Seize The Opportunity To Deliver Compelling User Experiences”
Market             User
    Design Research                                                                        Research          Research
                                                                                                                        Analytics




                                                          Behavioral
                                                       (what people do)


                          Analytics Review
                                                                                              Ethnography

                       Split of Multivariate Testing
                                                                                        Contextual Inquiry


                                                                Lab Usability Testing



                                                         Diary Studies

        Quantitative                                                                                                    Qualitative

                                                         Card Sorting
                       Demographic Studies




                       Intercept Surveys               Desirability Tests                  User Interviews




                       Surveys                                                                Focus Groups



                                                          Attitudinal
                                                       (what people say)




#uxba
http://flickr.com/photos/spcoon/1606694538/




        User interviews
        Conduct one-on-one or group interviews to explore, uncover and understand
        issues and opportunities facing users.
#uxba
http://flickr.com/photos/podtech/398080624/




        Contextual inquiry and observation
        Observing users in the context of use can provide invaluable insight into what
        affects user behavior and can provide realistic scenarios to drive more effective
        design solutions.
#uxba
Filling in the gaps about the users
        Field research provides insights into context of use that typical requirements
        elicitation does not provide.
#uxba
#uxba   source: http-//www.blogcdn.com/www.kitchendaily.com/media/2010/02/cooking-without-measuring-456
#uxba   source: http-//houseoffraser.scene7.com/is/image/HOF/I_107848688_00_20081211
#uxba   source:http-//www.abetterbagofgroceries.com/wp-content/uploads/2010/04/OXO-measure-cup-from-top.jpg
#uxba   source: http://www.emeraldinsight.com/content_images/fig/2880300205002.png

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Everything you ever wanted to know about UX (*but were afraid to ask)

  • 1. Everything you ever wanted to know about UX (*but were afraid to ask) Andrew Hinton | @inkblurt Patrick T Quattlebaum | @ptquattlebaum
  • 4. #uxba source:http://wpedia.goo.ne.jp/enwiki/Release_Management
  • 5. “Most people make the mistake of thinking design is what it looks like... People think it’s this veneer—that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.” Steve Jobs in Design Is How It Works: How the Smartest Companies Turn Products into Icons #uxba
  • 9. UX The accumulation of the interactions a person has with a product or service. #uxba
  • 11. "We taught them about yacht design so they could participate in the design." #uxba
  • 13. #uxba source: http://www.theaeonsolution.com/security/?p=190
  • 14. #uxba source: cruciality.wordpress.com/category/humour/
  • 15. UX emphasizes people psychology behavior culture context Cognitive Psychology and its Implications #uxba
  • 17. “We’re here to make things that improve people’s lives. In doing so, our companies profit in both senses of the word... We should judge our industry by the happiness we create.” Cennydd Bowles, The fall and rise of user experience #uxba
  • 18. #uxba source: http://www.youtube.com/watch?v=2lXh2n0aPyw
  • 19. As much “what” than “how”
  • 20. #uxba source: http://uxbooth.s3.amazonaws.com/wp-content/uploads/2010/03/05UXBooth_Goliath2.png
  • 21. #uxba source: Jared Spool, User Interface Engineering
  • 22. #uxba source: http://www.pragmaticmarketing.com/publications/magazine/7/4/the-freemium-business-model-and-viral-product-management/
  • 23. perform, and how easy was it to do them? What other choices does she have for achieving her goals, and why did she choose your application? If you get the user research wrong, you are not going to get your user experience design right. But if you get it right, you have the building blocks for a great customer-focused user experience. Figure 2 User Research Is Where UX Design Begins Directly interact with the application’s users Listen through interviews and surveys to understand their needs. Observe Look overUsers users’ shoulder while they are your can accomplish their goals. doing their job to fill in gaps in your understanding. Create research-based personas — vivid, narrative Personify descriptions of fictitious people — to represent the attitudes, goals, and behaviors of your users. Walk in your users’ shoes to understand Empathize how they may — or may not — engage emotionally with your Web site or software application. 56758 Source: Forrester Research, Inc. #uxba source: Forrest Research, “Business Analysts: Seize The Opportunity To Deliver Compelling User Experiences”
  • 24. Market User Design Research Research Research Analytics Behavioral (what people do) Analytics Review Ethnography Split of Multivariate Testing Contextual Inquiry Lab Usability Testing Diary Studies Quantitative Qualitative Card Sorting Demographic Studies Intercept Surveys Desirability Tests User Interviews Surveys Focus Groups Attitudinal (what people say) #uxba
  • 25. http://flickr.com/photos/spcoon/1606694538/ User interviews Conduct one-on-one or group interviews to explore, uncover and understand issues and opportunities facing users. #uxba
  • 26. http://flickr.com/photos/podtech/398080624/ Contextual inquiry and observation Observing users in the context of use can provide invaluable insight into what affects user behavior and can provide realistic scenarios to drive more effective design solutions. #uxba
  • 27. Filling in the gaps about the users Field research provides insights into context of use that typical requirements elicitation does not provide. #uxba
  • 28. #uxba source: http-//www.blogcdn.com/www.kitchendaily.com/media/2010/02/cooking-without-measuring-456
  • 29. #uxba source: http-//houseoffraser.scene7.com/is/image/HOF/I_107848688_00_20081211
  • 30. #uxba source:http-//www.abetterbagofgroceries.com/wp-content/uploads/2010/04/OXO-measure-cup-from-top.jpg
  • 31. #uxba source: http://www.emeraldinsight.com/content_images/fig/2880300205002.png