event management

1. Introduction to Event
Management

2. “An event is something that happens at a
given place and time, for a reason with
someone or something
involved” (Steve John-n – How to
successfully manage any event”).
“An occasion, a gathering of people at a
certain place at certain time for a specific
reason” (Shannon Kilkenney).
• Millennial Anniversary of Hanoi
• was “once in a life time” experience for Vietnam.

3. Sizesof events
 Mega Events
 Hallmark Events
 Major Events
 Minor Events

4. MegaEvents
 Mega events are defined as the largest
events and generally targeted at
international markets.(LynnVan Der
Wagen – Event Management forTourism,
Cultural, Business and Sporting Events)

5. HallmarkEvents
 Mega events are designed to increase
the appeal of specific tourism destination
or region. (LynnVan Der Wagen – Event
Management for Tourism, Cultural,
Business and Sporting Events)

6. MajorEvents
 These events attract significant local
interest and large number of participants
as well as generating significant tourism
experience. (LynnVan DerWagen – Event
Management for Tourism,Cultural,
Business and Sporting Events)

7. MinorEvents
 The types of annual or one-off events such
as meetings, parties,celebrations, award
ceremonies, sporting finals, community and
social events. (Lynn Van Der Wagen – Event
Management for Tourism, Cultural, Business
and Sporting Events)

8. Typesofevents
 Sporting Events
 Entertainment,Arts andCultural Festivals
 Commercial, Marketing and Promotional Events
 Meetings, Incentives,Conferences and Exhibitions (M.I.C.E)
 Fundraising
 Family Events
 Miscellaneous Events

9. SportingEvents
 Sporting Events are held in all states and
territories, and they attract international
sports men and women at highest levels.
Many of events of this type have become
Mega Events (Olympic Games orTheWorld
Cup) or Hallmark Events (The Melbourne
Cup;The Australian Open)

10. Entertainment,Arts
andCulturalFestivals
 MusicTours and Live Shows
 Concerts
 Theater Performances
 Wine and Food Festivals
 Local/Regional Events

11. Commercial,Marketing
andPromotionalEvents
 Promotional events is generally
to differentiate the product or
service from its competitors and
to ensure that it is memorable.

12. Meetings,
Incentives,
Conventions
and
Exhibitions
(M.I.C.E)
 Academic Conferences
 Corporate Meetings
 Association Meetings
 Government Meetings
 Incentive Meetings
 Exhibition & Trade Shows
 Watch: Singapore ResortWorld
Sentosa M.I.C.E PromotionVideo
 Watch:Thailand - Preferred
M.I.C.E destination in South East
Asia

13. Fundraising
Events
 Commonly run by enthusiastic
local committees or non-profit
organizations to serve a
charitable cause (helping people
with disability or poverty).

14. Family&Special
Events
 Weddings
 Birthdays
 Funerals
 Graduation
 Christenings

15. Miscellaneous
Events
 Cherry Blossom Festivals
 Monsoon Festival Hanoi
 European Food Festivals
 Spring Fair

16. Introduction
to Event
Management
 What is the role of an Event
Manager?
 The EventTeam
 Relationships within the Event
Industry
 Event Industry Updates

17. Event Manager
JobDescription:
“Events managers
are responsible for
organizingand
running all kinds of
promotional,
business and social
events. Youwould
control the whole
project, from
planning at the start
to running the event
on the day”
(NationalCareers
Service,UK)
discussing what the
client wants
producing original
ideas for events
agreeing budgets and
timescales
researching +
negotiating +
contracting venues,
contacts and
suppliers
ensuring that health,
safety and insurance
regulations are
followed
managing a team and
making sure smooth
event logistics from
planning to post
events.

18. TheEventTeam:
-venue
managers
-stage
managers
-lighting &
audio-visual
companies
-decorations
and florists
-entertainers
-employment
agencies
-rental
companies
-public relations
and marketing
consultants
-security
companies
-catering
companies
-cleaning
companies
-ticketing
operations
-printers
An event manager is generally supported
by a team which grows exponentially
based on scoop of each event.
An event manager typically works with a
number of contractors, including:

19. Event Management:
“Event management is the co-ordination,
running and planningof all the people,
teams and features that come together to
create every kind of event”
(Event BusinessAcademy).
Primary FunctionalAreas of Events:
• Marketing
• Finance
• Human Resources
• Site/Operations/Event Logistics
• Production /Competition

20. Relationships within Event Industry
Government bodies:
-Federal
-State
-Local
BusinessAssociations Sports Industry and
Associations
Arts and Entertainment
Industry

21. Event IndustryTrends & Updates

22. Questions?