The document discusses strategies for marketing condoms to the gay market in Brazil. It begins by providing background on the size and spending power of the gay market in Brazil. It then introduces the Maslow pyramid model applied to branding and outlines communication challenges at each level from knowing to loving a brand. The remainder of the document proposes specific tactics targeted at each level of the pyramid, including the use of websites, blogs, magazines, podcasts, apps, sampling and parties to move consumers from knowing to accepting to liking to loving the Unique Condoms brand.
A Unique Opportunity: Quebec’s Plan NordNow Dentons
This presentation by FMC's Pierre Lortie gives an overall look at Quebec's Plan Nord. With an overview of the energy, forestry and mining industries, you will learn how this unique opportunity will impact Quebec and the rest of Canada.
This presentation was prepared by 4 students (Atul, Kuldeep, Navneet & Vinay Prajapati). Subject was Entrepreneurship Management & Business Development.
Part of a second semester course of Establishing a business, worth 24credit points. Out of 8 business plans, ours was voted to have the 2nd best presentation and our plan received a 5- grading (scale of 0-5)
A Unique Opportunity: Quebec’s Plan NordNow Dentons
This presentation by FMC's Pierre Lortie gives an overall look at Quebec's Plan Nord. With an overview of the energy, forestry and mining industries, you will learn how this unique opportunity will impact Quebec and the rest of Canada.
This presentation was prepared by 4 students (Atul, Kuldeep, Navneet & Vinay Prajapati). Subject was Entrepreneurship Management & Business Development.
Part of a second semester course of Establishing a business, worth 24credit points. Out of 8 business plans, ours was voted to have the 2nd best presentation and our plan received a 5- grading (scale of 0-5)
2011: How to Realign Your Digital Marketing Strategy Shaun Quigley
@squigster shows you key trends shaping the digital marketplace, how to realign your digital strategy for paid, owned and earned media AND how to create a digital brief
FULL AUDIO HERE: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
2011: Realign Your Digital Strategy for a Smarter, Faster World Brunner
Join @squigster to learn how to realign your digital strategy. Learn about trends shaping the digital landscape, create your own digital brief and start measuring performance the right way.
AUDIO: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
CRM Metrix presented: "IS SOCIAL MEDIA THE ALMIGHTY CONSUMER TOUCHPOINT?"
Where: Chicago WAW at the Hard Rock Chicago
When: June 9, 2010
Who: Hemen Patel
Why Healthcare Marketing Must Go SocialEric Weaver
EVENT: Puget Sound AMA June Healthcare Luncheon, June 24, 2009
CONTENT: This presentation discusses cultural shifts and crumbling trust that makes marketing less effective than in the past. In order for marketers to be successful in an era of the empowered consumer, we need to recognize that our profession has changed and that social tools present an opportunity to build trust with prospects necessary to convert.
Thanks to all for coming out!
Выступление Анны Свердловой, управляющего директора Actis Wunderman, на Саммите Digital Branding - BEST CASES, 24-25 Октября 2012. Панельная Дискуссия "Digital Branding vs Traditional Marketing" www.digital-branding.ru
Acxiom presentation to Forrester Marketing Forum Nov 2009Tim Suther
Acxiom presentation to Forrester Marketing Forum London Nov 2009. Identifies key steps to dramatically improved marketing & advertising. Contains many examples
Tough Times Don’t Last But Tough Competitors Do
Forrester EMEA Marketing Forum
November 18th, 2009
http://www.forrester.com/events/eventdetail/0,9179,2424,00.html?sTab=agenda
Half of all ad spend is wasted. Marketers are under pressure to produce results, often times with fewer resources and greater expectations. Join Tim Suther’s discussion of core principles that transcend macroeconomic condition and enable tough, high-performance marketing and advertising.
Using real-world examples Suther will move the discussion from vision to practical, deployable ideas that demonstrate the utility of these core principles, allowing your message to be heard: the “new black”, data; optimization and the 360 degree view of your consumer; Confluence of insight and media; accountability in execution. This construct enables direct marketing sensibility in your marketing processes and campaigns, creating staying power during the tough times and competitive advantage during the good times.
It is not the strongest of the brands nor the most intelligent that survives. It is the one that is the most adaptable to the changing ideas by your customers, your employees or companies that would like to work with you
2011: How to Realign Your Digital Marketing Strategy Shaun Quigley
@squigster shows you key trends shaping the digital marketplace, how to realign your digital strategy for paid, owned and earned media AND how to create a digital brief
FULL AUDIO HERE: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
2011: Realign Your Digital Strategy for a Smarter, Faster World Brunner
Join @squigster to learn how to realign your digital strategy. Learn about trends shaping the digital landscape, create your own digital brief and start measuring performance the right way.
AUDIO: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
CRM Metrix presented: "IS SOCIAL MEDIA THE ALMIGHTY CONSUMER TOUCHPOINT?"
Where: Chicago WAW at the Hard Rock Chicago
When: June 9, 2010
Who: Hemen Patel
Why Healthcare Marketing Must Go SocialEric Weaver
EVENT: Puget Sound AMA June Healthcare Luncheon, June 24, 2009
CONTENT: This presentation discusses cultural shifts and crumbling trust that makes marketing less effective than in the past. In order for marketers to be successful in an era of the empowered consumer, we need to recognize that our profession has changed and that social tools present an opportunity to build trust with prospects necessary to convert.
Thanks to all for coming out!
Выступление Анны Свердловой, управляющего директора Actis Wunderman, на Саммите Digital Branding - BEST CASES, 24-25 Октября 2012. Панельная Дискуссия "Digital Branding vs Traditional Marketing" www.digital-branding.ru
Acxiom presentation to Forrester Marketing Forum Nov 2009Tim Suther
Acxiom presentation to Forrester Marketing Forum London Nov 2009. Identifies key steps to dramatically improved marketing & advertising. Contains many examples
Tough Times Don’t Last But Tough Competitors Do
Forrester EMEA Marketing Forum
November 18th, 2009
http://www.forrester.com/events/eventdetail/0,9179,2424,00.html?sTab=agenda
Half of all ad spend is wasted. Marketers are under pressure to produce results, often times with fewer resources and greater expectations. Join Tim Suther’s discussion of core principles that transcend macroeconomic condition and enable tough, high-performance marketing and advertising.
Using real-world examples Suther will move the discussion from vision to practical, deployable ideas that demonstrate the utility of these core principles, allowing your message to be heard: the “new black”, data; optimization and the 360 degree view of your consumer; Confluence of insight and media; accountability in execution. This construct enables direct marketing sensibility in your marketing processes and campaigns, creating staying power during the tough times and competitive advantage during the good times.
It is not the strongest of the brands nor the most intelligent that survives. It is the one that is the most adaptable to the changing ideas by your customers, your employees or companies that would like to work with you
A Spinola é uma empresa comprometida com nosso povo, nossos negócios e com nossa cultura. E como todo brasileiro tem no DNA a inquietude, a curiosidade, a alegria, as cores, a criatividade, a esperança, a força e a perseverança para ir além do que se espera. A Spinola é uma agência que vai além do briefing. E por isso mesmo uma agência focada em resultados mais eficazes, pois fala diretamente e entende esse brasileiro, sem modelos estrangeiros engessados. As metodologias para trabalhar com esse povo tão dispare e tão igual, foi desenvolvida por nosso povo. Profissionais talentosos nascidos nesse nosso Brasil, vindos de vários lugares para formar essa geleia geral chamada Spinola.
- Brand Repositioning: “FASHION + ATTITUDE
- Promotional Fashion Beauty Contest
- Co-Branding with famous model agency
In 6 months Kidy Child Shoes jumped from 4th to 2nd in Market Share.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
3. Where are we?
Global Market Vision
PROBLEMS
• Most expensive
GAY MARKET product on the market;
BRAZIL • Website that looks like
cheap sex ad, and
doesn´t look like a
• 20 million people
premium product.
according to CENSO*
• Responsible for 20% of
country´s growth*
• R$ 200 billion/year are
injected by this target
into the economy*.
* Source: IBGE
4. Maslow Pyramid – applied to brands
estágio
LEVEL comportamento do consumidor
CONSUMER´S BEHAVIOR
amar
To love Have you ever tried this product/service? It´s amazing!
gostar
To like Wow, I like it!
aceitar
To accept That´s interesting. I think I´m gonna try it.
saber
To know I´ve heard about this product / service / brand.
5. Maslow Pyramid – applied to brands
estágio
LEVEL comportamento do consumidor
COMMUNICATION´S CHALLENGE
People have connection with Unique Condoms. It´s essencial to keep this
amar
To love high image inside the consumer´s mind. That´s what makes people buy
Unique instead of its competitor´s brand, no matter the price.
People know and accept the brand, but the great challenge is to break
gostar
To like down the barriers, so they can consider Unique as their favorite brand.
People know the brand and now the focus is to estimulate the acceptance,
aceitar
To accept to make them try the product/brand.
People don´t know the brand so it´s needed to promote knowledge and
saber
To know acquaitance inside the target (Gay).
6. Maslow Pyramid - applied to brands
Toamar
love BUZZ
To like
gostar INVOLVEMENT
Toaceitar
accept INVOLVEMENT / GOALS
To saber
know VISITATION
7. Strategy for the buying decision process
INDICATE
COME BY TO
INDICATION FRIENDS
ONLINE
CLUSTER SAMPLING PURCHASE
STRATEGY
REASON
FLYERS WHY RECOMMENDATION
POSTS
ADS
BLOGS
Indicates and defends
WEBSITES - PRACTICE PACKAGE PURCHASE the brand
AND BLOGS
- MORE SENSIBILITY
The act of buying
- MORE RESISTANCE TEST
GRINDR
USERS
APP OPINIONS
To obtain ON BLOGS
CHOICE informations before
the purchase
Identify
DECISION Choose between the
SAMPLING
options
PARTIES AÇÃO SITE DE USERS OPINIONS
Disinterested to ON SOCIAL
RELACIONA
Interested SOCIAL NETWORKS
MENTO
WEBSITE NETWORKS WEBISTES
VIRAL WEBSITES
VIRAL IRAL
MAGAZINE PODCAST
PODCAST PODCAST
ADS
TO KNOW TO ACCEPT TO LIKE TO LOVE
8. TO KNOW
DECISION
Grindr App
• Over1 million users in 180 countries.
• 14,000 users in Brazil.
• Released in March 25, 2010 is a free app that
connects gay , bisexual and “curious” men using
iPhone, iPod Touch and iPad Wi-fi
9. TO KNOW
DECISION
Websites and Blogs
Dolado
http://www.dolado.com.br
• Website with news about subjects and issues
relevant to gay people, envolving programs,
celebrities and homosexual artists.
10. TO KNOW
DECISION
Websites and Blogs
Pheeno
http://www.pheeno.com.br
• Gay gateway with news, lifestyle and
behavior subjects in Rio de Janeiro.
• Present in all social networks.
11. TO KNOW
DECISION
Websites and Blogs
Pheeno
http://www.pheeno.com.br
• Daily update.
• Monthly average of 110,000 visitors.
• Facebook page with 1,000 members.
•Twitter with 2.500 followers.
• Circulation of video reports on YouTube, Vimeo, Videolog, Livestream e Facebook, with more than 50,000
visualizations.
12. TO KNOW
DECISION
Websites and Blogs
Katylene
http://katylene.mtv.uol.com.br
• MTV Blog at UOL gateway.
• Program on MTV – Katylene TV
• Videos and news about celebrities, using
humor as prerrogative.
•Twitter with 110,809 followers.
13. TO KNOW
DECISION
Websites and Blogs
Mundo Mais
http://www.mundomais.com.br
• One of the greatest Gay websites in
Brazil.
• Monthly average of 2 million visitors.
15. TO KNOW
DECISION
Viral Podcast
Las Bibas From Vizcaya
• The only brazilian Podcast to be nominated to the
Podcasts´ Oscars 3 years in a role.
• Already set at the Top 50 Podcasts in the world.
• Djs and singers that use humor and gay slangs.
LISTEN THE JINGLE
16. TO LIKE
TEST
Websites and Blogs
PapelPop
http://papelpop.com
• Posts related to international celebrities
and cinema, with news and gossip.
•Twitter with 37,112 followers.
17. TO LIKE
TEST
Websites and Blogs
Cleycianne
http://www.cleycianne.com
• Casual and humorous website where the author
comments photos and events envolving celebrities,
and post funny videos and news.
19. TO LIKE
TEST
Websites and Blogs
Cleycianne
http://www.cleycianne.com
Data about website:
• Monthly average of 2 million access
• Traffic source: Twitter
20. TO LIKE
TEST
Websites and Blogs
Cleycianne
http://www.cleycianne.com
Cleycianne´s Twitter
@Cleycianne
• 87,564 followers
21. TO LIKE TO LOVE
TEST / RECOMMENDATION
Websites and Blogs
Disponível
http://www.disponivel.com
• Gay social nerwork.
• Ads on webiste.
• Promotional actions:
- To send some condoms to the user that has more favorites and get their and their partners´opinion about the
product (possibility of creating loyalty).
- The website can give an “ENJOY IT - KIT” with condoms to the first 10 users to volunteered using the product
and giving their opinion.
22. TO LIKE TO LOVE
TEST / RECOMMENDATION
Websites and Blogs
Disponível
http://www.disponivel.com
• Site data:
23. TO LIKE TO LOVE
TEST / RECOMMENDATION
Websites and Blogs
Disponível
http://www.disponivel.com
• Site data:
24. TO LIKE TO LOVE
TEST / RECOMMENDATION
Websites and Blogs
Disponível
http://www.disponivel.com
• Site data:
25. TO LIKE TO LOVE
TEST / RECOMMENDATION
Websites and Blogs
Disponível
http://www.disponivel.com
26. TO LIKE
TEST
Sampling
Product distribution / male models wearing speedos
• 1 male model, wearing speedo, circulating through the party,
distributing the product
• Schedule of work: 12 a.m. to 2 a.m.
27. TO LIKE
TEST
Party
Gambiarra
• Places :
São Paulo - The Week
São Paulo – Open Bar
Rio de Janeiro
Brasília
• Public : 4,000 people in SP
• Schedule: 11 p.m. to 7 a.m.
28. TO LIKE
TEST
Party
Gambiarra
• Elected by "Quem Acontece" (the most preffered by celebrities) and "Época
São Paulo" (the best of the year) magazines.
• Great weekly party for those who want to dance and have fun, organized by
people related to artistic scenario, including actors.
• Party that reunites artists and has as its great attractive the brazilian music,
in a sound fusion of many styles and rythms.
• The party has become na icon in gay events, but also has a lot of
heterosexual people as goers.
• Gambiarra has many opinion formers as goers.
29. TO LIKE
TEST
Party
Gambiarra
• Atctivities offered by the party:
- Distribution of condoms inside the house (5 people for 5 hours)
- Logo on the screens
- Logo on the website (on the week of the action – partners section)
- 2 options of package
30. TO LIKE
TEST
Party
The Week
• Place with 2 dancefloors, yard, pool, cabin and bars.
• Line-up with he greatest national and international Djs.
• Mostly Gay people.
Package:
- Rotative Banner for 1 month
-Samplings with free distribution of giveaways/folders twice in a month
-2 E-mail Mkt in 1 month, for The Week clients, with product information
33. TO LIKE
TEST
Party
Red Party
• Monthly party focused on first class mix-gay public of SP
• Performed by Las Bibas From Vizcaya
• Place: Sonique Bar
• Average attendance: 1,000 people
• Opportunity to be the sole sponsor
35. TO LIKE
TEST
Party
Red Party
Possible actions:
• Sampling with male models on the froont door of the party
• Screen projections during the party
• Logo on promotional flyers
• Banner
36. TO LIKE
TEST
Party
Gay Parade
• 15th edition in 2011
• Themes: “Enough of Homophobia” and “Environmental
Compensation”
• The greatest gay parade in the world since 2007*
• R$ 260 million into the economy of SP**
• R$ 20 million of advertising revenue***
• 12% of tourists (Europe, South America and North Amercia, mostly)***
*Source: Guiness Book / ** São Paulo Turismo S/A / ***APOLGBT Press
37. TO LIKE
TEST
Party
Gay Parade
Possible Actions:
• 100 inflatable balls with the logo during the parade
• Product in the 300 press kits
• Product in the kits for travel agencies and hotels
• Logo on the banner on the stage of Feira Cultural (Cultural Fair)
• Back Drop at the Feira Cultural (Cultural Fair)
• Back Drop at the Feira da Diversidade (Diversity Fair)
38. TO LIKE
TEST
Party
Gay Parade
Possible actions:
• Rainbow Troupe
- 07 transvestitesperformer, wearing clothes made of reusable materials, leading a
message of environmental education.
- Activities using the product.
- Places: Avenida Paulista e Consolação
- Period:5 days, during the week of the Gay Parade
-
39. TO LIKE
TEST
Cluster Strategy
Casarão Brasil Association
Possible actions:
• Logo on the website
• Participation at 4 events
• Distribuition on the Gay Parade Kit
41. TO LOVE
RECOMMENDATION
Social Network
Facebook
• Greatest social network nowadays
• Possibility of create a community to the brand
• Community where users can tell their experiences with
the brand and the product, to generate spontaneous
media.
42. Developed advertisement
Flyer
With Unique this night will be
WOW!
Unique is the condom with the
package shaped as a credit
card that beyond being
discrete preserves the product
in a better form. Because it is
the thinnest condom in the
world, it ensures greater
pleasure at the intercourse,
allowing greater sensibility.
With no contraindications,
Unique is anti-allergic and can
be used with any lub. The
applicators that makes it easy
to put on are another brand´s
exclusive innovation.
Experience the pleasure of
being Unique.