Digital magazine publishing services allow magazines to go digital in two main ways: 1) Creating a native iPad/Android app that functions as a dedicated kiosk for the magazine brand and allows for rich interactive experiences and new revenue streams. 2) Developing a digital "flip-page" magazine using Flash/HTML5 that can be accessed on multiple platforms and devices while still maintaining an engaging user experience similar to print. This option provides more flexibility but less ability for rich media compared to the native app option. Both digital formats allow magazines to reduce costs while gaining a new interactive user experience and revenue opportunities through subscriptions, ads, and analytics. This marks an important transition to digital for the future of magazine

1. Digital Magazine Publishing Services

2. Digital Magazines – A new era
Analytics on your
Add rich, interactive
subscribers and page
experiences.
views
Increase reach –
Increase revenue by
distribution is global
selling subscriptions
and instant
and rich-media ads
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3. Case Study: Popular Science iPad sales in 2011
Launch of Apple Newsstand (iOS5)
in Nov 2011, accelerates sales
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4. Magazines Need to Consider a Digital future
 Lower costs in productionand distribution
 Unrivaled User Experience
 Immediate access to published issues
 New revenue streams for publishers.
Two Options
 Kiosk Magazine:  Digital “Flip-page”
iPad/Android Native App Magazine: Flash/HTML:
– Creates a kiosk and – Multiplatform adapted to
integrates with Newsstand. smartphones, PCs, tablets
– Specially adapted to take – Formatting and design
advantage of tablet extracted from a PDF and
– Works offline other sources.
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5. Why an iPad Magazine?

6. Trends and Opinions
Gartner: “Social media and tablets to make
massive impact on businesses this year.”
Antony Savvas - 12/01/2012
http://www.computerworlduk.com/news/it-business/3328296/gartner-social-media-and-tablets-to-make-massive-impact-on-
businesses-this-year/?intcmp=in_article;related
“The desktop PC is dead; long live the tablet.”
Center for the Digital Future - 14/12/2011
http://annenberg.usc.edu/News%20and%20Events/News/111214CDF.aspx
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7. “The Magazine is an iPad that Does Not Work”
(YouTube video with more than 3,500,000 visits )
Take-Away: The digital consumer of the future
grows up with Apps
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8. Newsstand – A standard feature of iOS5
 Your favorite mags in one
place. Easy to find and BUY
Newsstand Kiosks are
 Personalized
 Interactive
 Timely
 Easy
 The iPad enables a much
greater experience than print
alone.
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9. Option 1:
iPad/Android Magazine:
Native App

10. Better than a print magazine
 A dedicated and personalized Kiosk for your brand.
 The magazine is specially designd for the iPad.
 Works offline, as issues are downloaded
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11. Better than a print magazine –
Opportunity to USE RICH MEDIA
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12. Not just magazines, Anything that’s in Print
Example: Hyundai Equus “Owner’s Manual”
Example: GE Annual Report:
http://itunes.apple.com/us/app/ge-annual-report-
2010/id425705238?mt=8
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13. Dedicated Kiosk
Function
 A better way to reach your
customers: Unite in your
company/brand kiosk all of your
publications
 Increase your visibility and reach:
Develop a new channel Having a Kiosk
means you will have an app in the
AppStore, potential to reach 200
million mobile users in the world
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14. New Revenue Streams
Make Money
Increase subsriber base and
create revenue streams
 Newsstands and kiosks allow you to
sell your magazine to subscribers
 You can also create new ad-formats
for your advertisers.
 Alerts to subscribers when new
issues are published
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15. An iPad Magazine
Enhanced
Usability
 Intuitivenavigation, defined core
structure – feels like a print magazine
 Zoom in, zoom out images,
slideshows, videos, animations, google
maps, sharing via twitter, facebook. etc.
 Attractive images, no image quality
loss
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16. This is not a PDF or a Flipbook
 Easy to move between sections
 Can have layers and pop-ups on the
pages, as well as slideshows and
scrolling text
 Mimics the print version in layout.
 Interactive
table of content and
browsing betwen pages
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17. A digital app Kiosk for your brand
All of your publications and issues can be united in one Kiosk. You can sell
SUBSCRIPITIONS to your magazines and create NEW REVENUE STREAMS
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18. Option 2:
Digital Magazine:
Flash/HTML5/Web App

19. Multiplatform Digital Magazine
Digital Magazines use the following process:
• Set up and configure the layout and process for content input
• Load the content and configure interactions
• Test and distribute in multiple devices
1 Set-Up 2 Publicar 3 Disfrutar
(Edición 0)
Plataforma
Activos
Plantillas
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20. Digital Magazine Publishing
Agility and Flexibility
Open Platform – Create Once, Publish everywhere
• Can work with different type of source content
(PDFs, InDesign, QuarkExpress, etc)
• Publish everywhere: tablets, smartphones, laptops, iPhone, Android
• Makes use of HTML5 “reader”
and incorporate technology to
create interactions that are
truly engaging
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21. Digital Magazine Publishing
Some features
Rich Media Adaptation
• Create your branded page with the magazine at the center
• Incorporate rich media – videos, slideshows, images, links, audio
(music, emails, etc.)
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22. Digital Magazine Publishing: Advertising
Advertising
Track of Advertising
• Google Analytics integration
• Permits advertising with banners and pages in any areas of the
digital magazine page
Use of SEO, Social Media
• Pages can be indexed by search engines and can include meta
tags
• Social Media sharing of pages can be enabled
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23. Example: iPad Magazine
http://vimeo.com/36275929
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24. Example: Digital Magazine
http://www.3dissue.com/magazine-samples/york/
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25. Example: iPad Magazine (demo for client)
http://vimeo.com/38039423
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