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Event Technology That
Works
Become a technology whizkid today

Feb 26
@danberger | #PMPI
Audience-Presenter Agreement

•
•
•
•
•

Stop me at any point if you have any questions.
Engage me (@danberger) and other via twitter #PMPI.
Take as many notes/photos and share as you please.
Free pass to not participate.
Help me slow down.
Learning Objectives
1. Develop a scorecard for rating different technology options.
2. Identify which area should adopt a new technology.
3. Learn about the future of meeting planning automation.

Turn to your neighbor: Which of these is most important to you and why?
Netflix: $25.6B
Tesla: $23.7B
Macy's: $19.7B
WhatsApp: $19B
Whole Foods: $19B
Gap: $18.9B
Sony: $17.7B
United Airlines: $15.7B
Interactive Exercise
Reflect over the last 10
years, how has
technology changed the
way you work?

Group: Pairs
Time: 2 minutes
●Think about what has
been automated, what has
saved you time.
Technology Scorecard
•

Works for you

•

Cloud-based

•

Open

•

Device-agnostic
Interactive Exercise
What’s your dream event
app?

Style: Open-ended
●Get crazy.
Data
Reports

The
Meeting
Planning
Process
Pyramid

Measure
Surveys

Logistics

Communicate

Plan

gy

Te
c

olo

Source

hn

Site Selection Transportation Housing

c
Te

hn
o lo
gy

Manage

Badges,
Check-in, etc

Email
Marketing

Reg

Social Media

Scheduling Project Mgt Speaker Mgt

Design

Database

Objectives
Organization’s Mission
Data
Measure

hn
olo

Communicate

Plan

Objectives

Organization’s Mission

gy

Te
c

Source

c
Te

hn
o lo
gy

Manage
Data
Measure

hn
olo

Communicate

Plan

Objectives

Organization’s Mission

gy

Te
c

Source

c
Te

hn
o lo
gy

Manage
Integrative
SaaS
Open
Device-agnostic
Integrative
SaaS
Open
Device-agnostic
Integrative
SaaS
Open
Device-agnostic
Integrative
SaaS
Open
Device-agnostic
Interactive Exercise
What are the biggest pain
points in the planning
phase of your workflow?
What can be improved?

Group: Pairs
Time: 2 minutes
●Try to apply some of these
new tools to your workflow.
Data
Measure

hn
olo

Communicate

Plan

Objectives

Organization’s Mission

gy

Te
c

Source

c
Te

hn
o lo
gy

Manage
Integrative
SaaS
Open
Device-agnostic
Integrative
SaaS
Open
Device-agnostic
Integrative
SaaS
Open
Device-agnostic
Integrative
SaaS
Open
Device-agnostic
Integrative
SaaS
Open
Device-agnostic
Data
Measure

hn
olo

Communicate

Plan

Objectives

Organization’s Mission

gy

Te
c

Source

c
Te

hn
o lo
gy

Manage
Integrative
SaaS
Open
Device-agnostic
Integrative
SaaS
Open
Device-agnostic
Integrative
SaaS
Open
Device-agnostic
Data
Measure

hn
olo

Communicate

Plan

Objectives

Organization’s Mission

gy

Te
c

Source

c
Te

hn
o lo
gy

Manage
Integrative
SaaS
Open
Device-agnostic
Integrative
SaaS
Open
Device-agnostic
Integrative
SaaS
Open
Device-agnostic
Integrative
SaaS
Open
Device-agnostic
Integrative
SaaS
Open
Device-agnostic
Integrative
SaaS
Open
Device-agnostic
Data
Measure

hn
olo

Communicate

Plan

Objectives

Organization’s Mission

gy

Te
c

Source

c
Te

hn
o lo
gy

Manage
Integrative
SaaS
Open
Device-agnostic
Data
Measure

hn
olo

Communicate

Plan

Objectives

Organization’s Mission

gy

Te
c

Source

c
Te

hn
o lo
gy

Manage
Integrative
SaaS
Open
Device-agnostic
Interactive Exercise
Which of your
technologies would you
like to marry?

Group: Pairs
Time: 2 minutes
●Dream of an ideal world
where everything is
integrated.
Meeting Planning Automation (def.)
The use of various technologies for meeting planning with minimal or
reduced human intervention.
A process or combination of processes to help you become more
strategic about and effective at your job.
Thank you!
Email: dan@socialtables.com
Twitter: @danberger
Slides: http://www.slideshare.net/socialtables

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Event Technology That Works

Editor's Notes

  1. Turn to your neighbor and tell them which one is most important to you and why. By show of hands, who picked [1 | 2 | 3]... who picked more than one?
  2. Why am I qualified to speak on this subject? Programmer CEO of Social Tables Special Events background Obsessed with productivity, lifehacks, shortcuts About Social Tables I love meetings MES and Event Solutions
  3. No one pays me I’m not a consultant I just like to help
  4. Technology is No Longer an “Option” PCMA Example -- used to be a committee about technology
  5. Amazon is the world's largest bookseller, Amazon. The largest video service by number of subscribers is Netflix. Today's dominant music companies are: Apple and Spotify. Record labels are content providers. The video game industry has grown from $30 B to $60 B in 5 years ago. Pixar is the best new movie production house in years. Disney had to buy them to stay relevant. LinkedIn is the top recruiting company. Today's largest direct marketing platform is Google. It’s gotten to a point where software is eating software. Skype was the fastest growing telecom company in the world but WhatsApp is putting a dent in that.
  6. WhatsApp was bought by Facebook for $19 B.
  7. The challenge of event planning and technology: No two events are the same.
  8. The other challenge is that when you are building worlds, things HAVE TO work.
  9. IF THERE’S ONE THING YOU LEARN
  10. Everyone’s workflow is different. Goo tech integrates with your workflow. Key is that it works for you -- usability, functionality, etc.
  11. The way software is delivered has fundamentally changed. Cloud-based SaaS
  12. Proprietary systems are dying... an open, collaborative future is on the horizon and the companies that realize this will win.
  13. I feel like this goes without saying. It has work on mobile... it’s expected In fact, more and more consumers are getting mad when it doesn’t
  14. Logistics vs. Strategic Meeting planning is moving the strategic... there is no technology to help you be more strategic... but there is technology to help you make data-base decisions, which are the foundation of all strategic decisions.
  15. Project management in Asana
  16. Project management
  17. You can even have a gantt chart thru Instagantt
  18. How to get started? Place a monetary value on your time. Before starting task ask: “is it possible to delegate part or all of this task?” Train others to do your work starting NOW not when you need something Outsource to virtual assistants/interns Set expectations, priorities and deadlines Accept that delegating is a two-way street Take responsibility for the outcomes. The buck stops with you. Give them ownership and accept the fact there’s a risk Explain the importance of the task to get buy-in Regularly check-in to motivate and ensure it meets your expectations
  19. Google Form is ideal for speaker management since it feeds directly into a spreadsheet
  20. Registration I like eventbrite because its open and simple
  21. Registration I like eventbrite because its open and simple
  22. Tweeting!
  23. Jab, jab, jab, right hook Don’t make the mistake everyone else does. Engage, engage, engage, then ask.
  24. Email marketing… rule-based triggers
  25. Learning Break: Drip Campaigns
  26. Automate writing thank you’s. 8 bucks a letter. Thank you letters? How much is your time worth?
  27. Tourwrist lets you take virtual tours
  28. Meeting space is a commodity... remember that the next time you negotiate!
  29. Social Tables lets you virtually plan
  30. Cvent supplier network advanced search lets you be a power user
  31. Boomset automates badge/name printing
  32. Eventfarm lets people check in faster
  33. Check-in
  34. Time tracking
  35. Expenses
  36. Wufoo is the most powerful, extensible survey tool…. Remember we don’t need vertical specific tools!
  37. Just pick one number! It’s directly connected to the financials. It’s not imposed from on high. E.g. comes frmo everyone. It doesn’t last forever
  38. Geckoboard plugs everything together
  39. Why just have mashed potatoes when you can have everything the restaurant has?
  40. Why have a cheeseburger when you can have a buffet? A platform does everything at once.
  41. And what’s better than a buffet? Potluck! The winners will be open platforms. These platforms won’t just do everything, they will allow people to bring their own technology that will plug into the platform’s architecture.
  42. Defining automation Automation is a system of concepts. Mechanization is the result of automation. It’s not automation by itself.
  43. A framework for making technology decisions