Event Management Simulative Project "Feed Your Brain & Body", (Inspired by 17 Sustainable Development Goals)
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The 17 Sustainable Development Goals are part of Management and Event thinking. Choosing the 3rd sustainable goal of Good Health and Well Being we focused on a fairly everyday problem for an average employee: physical, mental and nutritional balance in the workplace.Our Central Idea: An app, a weekly workshop event and the project of Show Me Health: "Feed Your Brain & Body", 7 Days, 7 Companies, a simulative project for Event Management Lab part of, AD&PR Lab (Communication Department, Panteion University. A creative idea to improve the employees' life and companies' effectiveness.
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Millennials in the Workplace: A Love Story_Simulative Market Research ProjectPanteion University of Social & Political Studies
Generation Y aka Millennials: Which are the distinct features between these two generations? How do Millennials approach social media connected with their professional profile? Which is their relationship with technology? In which values do they give priority to the ideal workplace environment they would like to belong to? A survey of how this generation treats social media in their lives and what they do mean for their professional development. A simulative research project for Market Research Lab part of, AD&PR Lab (Communication Department, Panteion University).Applied Marketing: Oreo Thin Simulative Project
Oreo Thin: “Oreo Crispy and Thin”
In 2016, Oreo's new campaign with the new thin crispy cookies came to fascinate the female population. A young girl, a working woman, wife, housewife or mom is Oreo's target group and an entire Marketing Plan entitled “It’s Crispy, it’s Thin, it’s an Oreo Dream!” ,requested by Mondelez Greece Brand Manager.
A simulative project for Applied Marketing Lab part of, AD&PR Lab (Communication Department, Panteion University.
Feed Your Brain & Body: Event Description
The 20 Sustainable Development Goals are part of Management and Event thinking. Choosing the 3rd sustainable goal of Good Health and Well Being we focused on a fairly everyday problem for an average employee: physical, mental and nutritional balance in the workplace.Our Central Idea: An app, a weekly workshop event and the project of Show Me Health: "Feed Your Brain & Body", 7 Days, 7 Companies, a simulative project for Event Management Lab part of, AD&PR Lab (Communication Department, Panteion University. A creative idea to improve the employees' life and companies' effectiveness.
Millennials' features, Market Research
Generation Y aka Millennials: Which are the distinct features between these two generations? How do Millennials approach social media connected with their professional profile? Which is their relationship with technology? In which values do they give priority to the ideal workplace environment they would like to belong to? A survey of how this generation treats social media in their lives and what they do mean for their professional development. A simulative research project for Market Research Lab part of, AD&PR Lab (Communication Department, Panteion University).
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Strategic Communication: Famelab - A Love Story about Science & Communication
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Yes, It's Your Fault Book Launch Webinar
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In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Pillar-Based Marketing - Ryan Brock, DemandJump
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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PickUp, Improve conversions with scenario-based conversational AI.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Event Management Simulative Project "Feed Your Brain & Body", (Inspired by 17 Sustainable Development Goals)
- 1. S H O W M E H E A L T H F E E D Y O U R B R A I N A N D B O D Y 7 D A Y S 7 C O M P A N I E S
- 2. "THE 4 W..." Show me Health Inventors "Who" Promotion of the application Show me Health through a 7 Days event in coorporation with 7 Multinational Companies "What" ''Where" Based in its company place "When" 09-15th of May, 2018
- 3. MOTIVATION MISSION PURPOSE WHY the BIG IDEA The promotion of Show me Health Application To introduce the well being and a healthy lifestyle into the work enviroment To incorporate a new lifestyle while working in order to keep employees happy and healthy To communicate the application in order to push employees adopt healthy habits
- 4. Awareness of Show Me Health Application Cooperation with Multinational Companies and creation of a stable relation 21,000 revenues KPIs
- 6. C O N N E C T A N D E N G A G E MARKETING PLAN
- 7. DO WE REALLY NEED ONE? NO! We communicate our project ONLY to the HR department and we incorporate the events in their everyday schedule.
- 8. S. W. O. T. A N A L Y S I S Adaptation of companies' culture to a healthier lifestyle More potentials of the companies to be included in the Best Work Places More attractive for employees Business coaches and psychologists The unique services of the app Effective solutions for the companies The event is hosted in the companies providing full services It's an innovative event with a risky movement to penetrate into companies' culture Bigger effort to coordinate our events STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
- 9. MARKETING MIX PRODUCT : Show Me Health App PRICE : 3.000 per company PROFIT : 21.000 the total profit from the 7 Days 7 Companies Event PLACE : ABVIE, 3M Hellas, Nestle, British American Tobacco, MSD, Papastratos Greece, Pfizer Hellas PROMOTION : Promo video, Website, Instagram PARTNERSHIPS : Multinational Companies PROCESS : Comunication Timeline, Posters, Event Schedule, Insta Posts, Promo Video, Press Release
- 10. EVENT COMMUNICATION TIMELINE Branding/Site Build, Sponsors & Influencers Engaged Sponsor Meetings Brochure, Poster Design/ Registration & Sponsor Forms Outlined FB Pages & Posts, PR Written All Print & Marketing Collateral Finialized Target Market - First Touches/ Registration Open/Email Campaign EB Pricing Ends/Email Communication Ramped up Let's ride!MAY SEP OCT DEC FEB
- 12. G R O W T H I N T E R M S O F S O C I A L M E D I A C O N S U M P T I O N 04 APPENDICES
- 13. BUDGET PLAN
- 14. INCOME
- 15. POSTER
- 18. INSTAGRAM
- 19. NEWSLETTER
- 20. PRESS RELEASE
- 21. EVENT PROGRAM
- 22. PROMO VIDEO check it here
- 24. THAT'S IT! ANY QUESTION ?