Generation Y aka Millennials: Which are the distinct features between these two generations? How do Millennials approach social media connected with their professional profile? Which is their relationship with technology? In which values do they give priority to the ideal workplace environment they would like to belong to? A survey of how this generation treats social media in their lives and what they do mean for their professional development. A simulative research project for Market Research Lab part of, AD&PR Lab (Communication Department, Panteion University).