SlideShare a Scribd company logo
MILLENNIALSIN THE WORKPLACE
THE OGILVIES
"a love story"
OBJECTIVE
Millennials , also known as
Generation Y or the offsprings
of "Baby Boomers" , are born
between 1980 and 2000.
Based on previous research,
we seek to uncover the real
truth behind their (Oh,
wait..I'am a Millennial too)
habits, needs and desires, 
focusing mainly on their
career interests and social
media, which are nowadays,
highly connected to each
other.
METHODOLOGY
QUANTITATIVE
ONLINE
SURVEY
ADDRESSING
TO MILENIALS
LENGTH OF
QUESTIONAIRE
14 QUESTIONS
INCLUDING
DEMOGRAPHICS
DURATION: 1 WEEK
(02-08/05/2018)
NUMBER OF RESPONDENTS WHO BEGAN THE SURVEY :
498
NUMBER OF RESPONDENTS WHO SKIPPED THE SURVEY AT
SOME POINT : 94
NUMBER OF RESPONDENTS WHO COMPLETED THE
SURVEY : 406
DEMOGRAPHICS
AGE
EARL. THAN 1980
2%
1980's
7%
1990's
86%
LATER THAN 2000
5%
DEMOGRAPHICS
32%
67%
GENDER
EDUCATION
0
50
100
150
200
250
H
ighschool
Bachelor
M
aster
Phd
DEMOGRAPHICS
Unemployed
1%
Student
69%
Private Sector
15%
Public Sector
3%
Self-employed
4%
Startupper
1%
Entrepreneur
1%
Artist
2%
Other
5%
OCCUPATION
MAIN RESULTS
43%
OF MILLENNIALS
believe that Social Media can help them find a
job
31%
OF MILLENNIALS
disagree that their Social Media profiles are
better than a traditional CV
45%
OF MILLENNIALS
believe that Social Media can help them to
build a personal ‘brand name’
45%
OF MILLENNIALS
agree that their prospect employer may see
their Social Media profiles
STATS
WORKPLACE VALUESThe important stuff
0%
14%
28%
42%
56%
70%
R
espect
Trust
Fairness
Passion
Team
w
ork
C
ontinuous
learn
WORKPLACE VALUES
0%
5%
10%
15%
Pride
Client
driven
Corporate
citize
Co
m
mitted/Invol
Agility
Autono
my
20%
25%
The not so important stuff
WORKPLACE VALUES
Respect, Friendly Environment, Creativity
Diversity, Work-Life Balance, Open Communication,
Passion, Innovation, Continuous Learning
Top 3 workplace values
They also value
from previous research
WE CHOOSE A COMPANY
BASED ON PRINCIPLES,
IDEOLOGY, NEEDS AND
HOW OUR TALENTS ARE
FITTED
FUN FACT: By 2020, the 50% of employees globally
will be Millennials
CAREER PATHS
0%
10%
20%
30%
40%
M
ultinat.C
orpPublic
Sector
N
G
O
LocalC
orp.
StartupperEntrepreneur
Academ
icSelf-em
ployed
Artist
LEADERSHIP
3%
5%
21%
37%
33%
Not interested at all
Slightly interested
Extremely interested
Moderately interested
Very interested
WE SEEK CLOSE
RELATIONSHIPS
AND OPEN
COMMUNICATION
WITH OUR
SUPERIORS
SOCIAL MEDIA
31%
OF MILLENNIALS
is not sure whether they would like to be a
Social Media influencer or not
39%
OF MILLENNIALS
neither agrees, nor disagrees that their Social
Media profiles shows their ‘ideal self’
31%
OF MILLENNIALS
neither agrees, nor disagrees that their Social
Media profiles shows who they really are
WE ARE TECH
SAVVY,
COMMUNICATION
LOVERS & MEDIA
ADDICTS
We want to learn more and more and always have access to the
information flow
THANK YOU
KATERINA TSIGARIDA, IOANNA THANASI, DANAI LYRATZI, STAVROYLA
POLLATOY, XENIA NTAVRANOGLOY
END
The Ogilvies

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