Oreo Thin: “Oreo Crispy and Thin” In 2016, Oreo's new campaign with the new thin crispy cookies came to fascinate the female population. A young girl, a working woman, wife, housewife or mom is Oreo's target group and an entire Marketing Plan entitled “It’s Crispy, it’s Thin, it’s an Oreo Dream!” ,requested by Mondelez Greece Brand Manager. A simulative project for Applied Marketing Lab part of, AD&PR Lab (Communication Department, Panteion University.