Social Media Marketing Strategy for an interior design studio

2. Mokbel For Construction &
Consulting
SOCIAL MEDIA MARKETING PLAN
January 2022 – February 2022

3. Plan Outlines
1- Brand Identification.
2- Objectives.
3- SWOT analysis.
4- Competitors analysis.
5- Target audience analysis.
6- Social media strategy and tactics.
7- Budget and channels.
8- Content Calendar.

4. Mokbel
An Interior Design, Construction and Consultation
Studio that Supports You in all Steps for Creating your
Home or Company.
We Have Creative Approach on a multi-cultural
understanding that is inspired by different experience
to make sure that our Design will Meet your
expectations.
We:
- Make 3D design Based on Your imaginations.
- Build Your home Assets and finishing.
- Furnishing Your home.
ĥ
Brand Identification
Build It

5. 2- Objectives
1- Brand Awareness.
2- Increase Sales and Reservations.
3- Increase market share and attract new customers.

6. Strength Weakness
- Presence of material for visuals
- Experience and good fan base.
- Good Reviews on Social Media.
- High Quality Services.
- Low Quality Visuals.
3- SWOT Analysis
Opportunities Threats
- Offers and Bundles.
- Testimonials
- Educational Videos.
- Preparations of youth apartments
to be ready before summer season
(weddings season)
- Strong Competitors offering the
same service.

7. Situation Analysis (Last 28 Days)

8. Situation Analysis

9. Situation Analysis

10. Situation Analysis

11. Situation Analysis (Notes)
• Low Number of Followers on Social Media.
• Low Promotion budgets.
• Low Engagement rate.
• Low Number of posts per day.
• Low quality visuals.
• Weak Presence on Instagram.

12. 4- Competitors Analysis:
1- Al-Tarras Design House

13. Al-Tarras Design House Account

14. Al-Tarras Account (Notes)
• Good Fan base and high number of social media
followers.
• Low Engagement rate.
• Good Number of posts per day.
• High quality visuals.
• High Quality Services.
• Weak Presence Intsagram and YouTube.

15. 2- Archway Innovations Account

16. Archway Innovations Account

17. Archway Innovations Account
(Notes)
• Large number of social media followers (Strong Fan
Base).
• Good Engagement rate.
• Good Number of posts per day.
• High quality visuals.
• High Quality Services.
• Very Good Presence and visuals on Instagram.

18. 5- Target Audience Analysis
1st Persona:
Gender Males and females (Engaged).
Age Female: 20:30 Years Old
Males: 30: 35 Years Old
Locations - Primary: Cairo (5th settlement – October – Zayed – Rehab - …)
- Secondary: New Damietta - Mansoura
- Other: All Over Egypt
Income Level Medium To High and Well Educated
Attitude They like offers, Trends, Travelling abroad (Class A+ and A).
Interests Décor – Home planning – art – Wedding Preparation – Makeup Artists –
Wedding halls - Furniture.

19. 1st Persona Analysis

20. 1st Persona Best Places

21. Target Audience Analysis
2nd Persona:
Gender Males and females (Married)
Age Females: 30:40 Years Old.
Males: 35:60 Years Old.
Location - Primary: Cairo (5th settlement – October – Zayed – Rehab - …)
- Secondary: New Damietta - Mansoura
- Other: All Over Egypt
Income Level Medium to high Income Level and well educated (Class A+ and A).
Attitude They Like Direct Content, Luxurious Staff.
Interests Décor – Home planning – art – Home Renewing – North Cost and Gouna
Travelling.

22. 2nd Persona Analysis

23. 2nd Persona Best Places

24. Social Media Strategy And
Tactics
• Brand Awareness Campaign.
• Selling Posts.
• Engagement Posts.
• High Quality Visuals.
• Before and after photos and videos.
• Facebook and Instagram ads.
• Strong Visuals and create Videos on TikTok.
• Reviews And Testimonials.
• Offers.

25. Budget
• Determined with client.

26. Content Calendar
21/1
Pinned Post
include our full
services
29/1 ‫من‬ ‫يبدأ‬ ‫المتر‬ ‫سعر‬
... 6/2
‫الفالنتاين‬ ‫عرض‬
(Determined
with Cleint)
14/2
‫مجانية‬ ‫معاينة‬
/
‫تصميم‬
3D
Max
‫مجاني‬
23/1
Tips Video
‫للديكور‬ ‫نصائح‬
(
‫استغ‬
‫الل‬
‫التشطيبات‬ ‫أو‬ ‫األركان‬
ً
‫مثال‬
)
31/1
‫صورة‬
Before & After
+ Quote
8/2
‫نوم‬ ‫غرف‬ ‫صور‬ ‫تجميعة‬
(
‫هنا‬ ‫من‬ ‫تبدأ‬ ‫الراحة‬
)
16/2
‫صورة‬
Before & After
+ Quote
25/1
‫ك‬ ‫في‬ ‫شبهك‬ ‫بيتك‬ ‫خلي‬
‫ل‬
‫تفصيلة‬
2/2
‫كنت‬ ‫لو‬
‫اللون‬ ‫عشاق‬ ‫من‬
)...(
‫دي‬ ‫الصور‬ ‫شوف‬
‫ف‬ ‫ده‬ ‫اللون‬ ‫فيها‬ ‫استخدمنا‬
‫ي‬
‫للشق‬ ‫الداخلي‬ ‫التصميم‬
‫ة‬
10/2
‫صور‬ ‫تجميعة‬
‫غرف‬
‫أطفال‬
(
‫من‬ ‫يبدأ‬ ‫المرح‬
‫هنا‬
)
18/2
Video
‫بتتشط‬ ‫لشقة‬ ‫سريع‬
‫ب‬
‫عليه‬ ‫ويتكتب‬
Quote
‫و‬
Stay Tuned
27/1
5
‫تختار‬ ‫يخلوك‬ ‫أسباب‬
‫مقبل‬
4/2
‫للعميل‬ ‫شغلنا‬ ‫خطوات‬
‫وك‬
‫ل‬
‫صورة‬ ‫على‬ ‫مكتوبة‬ ‫خطوة‬
‫المرحل‬ ‫بتوضح‬ ‫حقيقية‬
‫ة‬
12/2
‫غرف‬ ‫صور‬ ‫تجميعة‬
‫معيشة‬
(
‫اللمة‬
‫العي‬ ‫ودفا‬
‫لة‬
‫هنا‬ ‫من‬ ‫بيبدأ‬
)
20/2
We Design Reality
‫للتصميم‬ ‫صورة‬
3D
‫وصورة‬
‫بعض‬ ‫جنب‬ ‫التنفيذ‬ ‫بعد‬