So you have a facebook page, now what?
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Presentation delivered at UCC conference in New Hampshire to help churches advance their Facebook page.
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So you have a facebook page, now what?
- 1. bit.ly/ucc_nh So you have a Facebook page, now what? INCORPORATING FACEBOOK INTO YOUR CHURCHES DIGITAL MINISTRY
- 2. Kristen Diamond Atkinson Congregational Church https://www.facebook.com/kristen.m.diamond thefourdiamonds@msn.com @kdi603 @atkcongo
- 3. GO INTO ALL THE WORLD AND PROCLAIM THE GOOD NEWS TO THE WHOLE CREATION. - MARK 16:15
- 5. bit.ly/ucc_nh 4 Simple Steps 1. Build your Facebook Community 2. Create Engaging Content 3. Use Advertising 4. Understand Insights
- 7. bit.ly/ucc_nh MAKE SURE YOUR PAGE IS PROPERLY FILLED OUT WITH SEARCHABLE INFORMATION Contact information Church Overview A link to your website Contact Us button Verify the page
- 8. bit.ly/ucc_nh INVITE EXISTING CONTACTS TO LIKE YOUR PAGE Share your Page Invite Friends Ask your FB admins to invite their known friends Upload email lists through “Suggest Page” Invite those who engage in your posts
- 9. bit.ly/ucc_nh PROMOTE FACEBOOK THROUGH YOUR TRADITIONAL CHANNELS •Weekly Bulletin •Newsletter •Pew Card •Information Board •Website •Emails •Letterhead •Welcome Packet
- 11. bit.ly/ucc_nh UPDATE YOUR PAGE REGULARLY Multiple posts each week Not more than once a day Determine best time to post Utilizing the scheduling feature Have clearly designated point person
- 12. bit.ly/ucc_nh MIX UP THE TYPE OF POSTS Pictures = Likes & Shares Questions = commenting Try video & music Keep posts short - utilize links
- 13. bit.ly/ucc_nh
- 14. bit.ly/ucc_nh SHARE POSTS FROM OTHER GROUPS https://www.facebook.com/groups/NewHampshireConferenceUCC/ https://www.facebook.com/BibleScriptureQuotes/ https://www.facebook.com/scripturequotesandbibletrivia/ Local groups (library, community center, etc.) Church Members (consent is best)
- 15. bit.ly/ucc_nh ENCOURAGE YOUR MEMBERS Sharing creates a dramatic multiplier effect
- 16. bit.ly/ucc_nh ENCOURAGE YOUR MEMBERS TO SHARE
- 17. bit.ly/ucc_nh ENCOURAGE YOUR MEMBERS TO SHARE
- 18. IDEAS FOR POSTS
- 21. bit.ly/ucc_nh Sunday Morning or Sermon Quote
- 22. bit.ly/ucc_nh Caption Contest or Fill in the Blank
- 29. bit.ly/ucc_nh Facebook Ads Facebook advertising allows you to promote custom ads or content targeting a specific audience, with costs varying based on the reach and engagement the ad receives. Facebook ads can appear in your target communities News Feed or the right column of Facebook.
- 30. bit.ly/ucc_nh BOOSTING A POST or EVENT Click Boost in the bottom corner of the desired post or event Choose your audience Set your budget Set the timeframe to run the ad Select your payment method Caution: images with lots of text will be rejected by FB
- 33. bit.ly/ucc_nh
- 34. bit.ly/ucc_nh
- 37. bit.ly/ucc_nh WHICH POST TYPE IS FAVORED
- 41. bit.ly/ucc_nh COMMON SENSE TIPS Respect copyrights. Avoid use of logos, trademarks, music, images, etc. without prior consent. Always ask permission before you share image of others or materials - especially children. Consider working with committee chairs on a publishing calendar Using insights to determine if you are reaching your community
- 42. bit.ly/ucc_nh Resources Free Stock Imagery: ◦ https://stocksnap.io/photo/4OJDSDOEKU ◦ https://unsplash.com/search/growth ◦ https://picjumbo.com/ Adding text to images: ◦ Paint (PC) ◦ http://addtext.com/ (MAC or PC) ◦ Photoshop (MAC or PC) ◦ Pixelmator (MAC) ◦ Preview (MAC)
- 43. bit.ly/ucc_nh Resources (cont) How to Verify your Page - https://www.facebook.com/help/100168986860974 How to size your pictures for Social Media https://blog.hubspot.com/marketing/ultimate-guide- social-media-image-dimensions-infographic#sm.00007lwsr6566el3yu72o4zo6cizt Other helpful tools ◦ https://prochurchtools.com/ (some free tools and podcasts) ◦ http://www.sharefaith.com/blog/ (sells their product hard, but their blog is interesting)
Editor's Notes
- Every brand, company, organization has a reason to be on Facebook. Stores want to increase sales, companies want to debut new products, non-profits want to build awareness and often fund raise. You need to determine your reason for your churches page. Once you determine that you will have a better understanding of the kinds of posts fit that goal. For us, Facebook has three main objectives. One, spread the to spread the Gospel of Jesus Christ and the love of God under the authority and guidance of the Holy Spirit. Two, to inform our known community (those who already “like” our page). Three, to engage potential new community. We figured out this strategy about two years ago, and it has helped us expand our reach. And Facebook allows us to measure our results - which is important in ensuring your strategy is on target. Since 2015 we have increased: Likes by 70% # of posts by 176% Those posts has reached 281% more people And those people have engaged 2900% more We are still testing lots of this, and trying to grow. I don’t have all the answers but hopefully today will be able to give you some tips and hints that you can take back to your Parishes.
- The first step in growing your facebook page is to ensure people can find it. Getting people to like your page is important. Once someone likes it, your posts will start to show up in their feed. This is important as people rarely go back to a page to read – they pay attention to what is in their feed. Only 0.1%-0.5% of people who like your page, will actually ever re-visit your page after their first visit. A typical Facebook user will spend their time scrolling through their newsfeed and interacting from there, but won’t go out of their way to visit your page. There is simply no need for them to do that. So what does this mean for us? This means that you need to optimize your church Facebook page to its utmost potential, so that when users do visit your page, you engage them, pull them in and get them to hit the “like” button. Because who knows, they may never be back. So let’s talk about a few ways to get noticed and liked.
- Some of this may seem simply but is often overlooked.
- Making your page as discoverable as possible includes promoting your Facebook presence using as many channels as possible – both online and offline. The goal is to remove any barriers for people to like your page. If you send email or have a website or send newsletters, include a Like us button and link to your facebook page. We include it in our printed material as part of the general contact details. Promote the social media channels through traditional means when possible. If you are going to use social media as a church, tell your members and guests about it. Put the logos and usernames for your accounts on bulletins, newsletters, and promotional materials. If you want your members and guests to engage with you online, they need to know where to find you.
- Now that you have followers, you will want to ensure you are delivering value to them. Value is producing posts that engage people. You can measure if you are hitting the mark by collecting post likes, shares and comments. This may require trying a variety of posts with your community and seeing which resonates best. There really are no rights or wrongs – it is all trial and refinement.
- Update your group regularly; remaining active is essential to creating an engaged audience. What is regular. Facebook studies this closely. For pages with less than 10,000 likes the recommendation is few times per week up to once a day. More than once a day has been proven to reduce the level of engagement of your community. Have a clearly designated point person. If no one is responsible the social media communications of your church, the chances of being effective are low. Someone—whether paid or volunteer—should be responsible to see that schedules are followed, content is posted, and standards are being met. If your goals call for a daily tweet and nothing has been tweeted in two weeks, you need a structure of accountability in place to get back on track. Without a designated point person, church social media can be haphazard and will ultimately hurt the ministry and reputation of the church. Determine the best time of day to post
- Mix up the type of posts you send out to the group. Vary video posts of sermons with funny pictures or even inspirational quotes. The more variety, the better. This will help you determine which type of posts resonate best with your audience. People are more likely to interact with a post that has a photo. Your church Facebook page should have more question marks than it does periods. Facebook is all about interaction
- Mix up the type of posts you send out to the group. Vary video posts of sermons with funny pictures or even inspirational quotes. The more variety, the better. This will help you determine which type of posts resonate best with your audience. People are more likely to interact with a post that has a photo. Your church Facebook page should have more question marks than it does periods. Facebook is all about interaction
- Share posts from another group. Many Facebook groups focus on promoting their own content, and while this is all well and good, it’s also beneficial to share content from similar groups. The idea is to build a community, so sharing posts from users and groups with similar interests to expand your community is never a bad thing.
- Encourage your members to share. You can also encourage your congregation followers to post to your church’s Facebook wall. Sometimes users aren’t sure that it’s okay to do this, so by simply letting them know, they may be more inclined to get involved.
- Encourage your members to share. You can also encourage your congregation followers to post to your church’s Facebook wall. Sometimes users aren’t sure that it’s okay to do this, so by simply letting them know, they may be more inclined to get involved.
- Encourage your members to share. You can also encourage your congregation followers to post to your church’s Facebook wall. Sometimes users aren’t sure that it’s okay to do this, so by simply letting them know, they may be more inclined to get involved.
- Coming up with ideas may seem difficult as you get started. Here are some ideas.
- BOOST POST FEATURE Create posts like you normal would and watch the organic reach (how many people interact with it) Choose your posts with the highest reach and pay to boost them
- Facebook offers a variety of ways to advertise – we will cover this in more detail later in the presentation. But one of the way’s you can advertise is through “PAGE LIKE AD”, Promotions on the Insights area, or use ad manager. Suggest, once you have used the other tactics, you consider resorting to this tactic. We focus primarily on organic tactics, but recently have been testing these types of ads. Looking for people who don’t know about us yet. We have three ads created in FB – these rotate randomly into peoples wall. I am able to limit the walls it shows up on my targeting. We select Atkinson and 10 mile raidus. We limit the spend to the minimum ($35/month). If you choose to try advertising for page likes ensure you include 1. Church Name 2. Text 3. Image 4. Call to Action
- In order to use the Page Insights feature on Facebook, your church page needs to have at least 30 ‘Likes.’ You’ll need to make this priority number one if you do not already have that many ‘Likes’.
- If you’re seeking your best content, and want a quick and easy way to find it, look at the basic Insights for your Facebook page. To access this data, go to your page and click on Insights at the top. There are a few key areas to review: Reach, Benchmarks and Engagement. First, go to the Reach area and take a look at the spikes on the graph, which are the posts with a wide reach. Make a note of them, since these are the ones you’ll want to reshare or replicate.
- In order to use the Page Insights feature on Facebook, your church page needs to have at least 30 ‘Likes.’ You’ll need to make this priority number one if you do not already have that many ‘Likes’.
- Pro Church Tools – Brady Shearer – big into video, but still interesting information Sharefaith – I get less out of this than pro church – find some relavant information