This is my Evaluation task 3. It depicts what conglomerate would make my thriller, and then realistically what independent British studio will most likely make it.

3. Below is a video I made discussing which Film Studio would
make my film:
https://youtu.be/NtHRbFb__K4

4. I feel like the best conglomerate to represent our film is:
Due to Lionsgate’s: Wide audience range, excellent marketing skills, and their
choice of genre

5. ‘Columbia’ is actually owned by the big conglomerate, Sony Pictures.
I feel that it is perhaps too diverse in their films. They have a lot of
different genres, meaning they wont have as big a fan base as
institutions who focus on fewer genres.
For obvious reasons, I feel as though ‘Disney’s’ fan base is too
young, and we therefore wouldn’t make much of a profit.
Although Warner Brothers would be the obvious choice, I feel
as though it perhaps focus’s too much on making their films too
big and using a lot of special effects. This sometimes takes
away from the actual plot of the film. They also do not primarily
produce thrillers, and therefore might not know how to
market, or produce it as well as other studios who specialise
with thrillers.

6. It is owned by the big conglomerate Comcast. It would
probably be either my third choice. This is because it’s top
three highest grossing films are all by the same director,
Spielberg. This means that they would have a big fan
base, should our thriller be directed by Spielberg. The
only thing which deters me from this studio, is that it
produces a lot of animation films, made for children and
family’s. Thrillers aren’t really suitable for children.
20th
Century Fox would probably be my second choice.
It is well established and has produced some very
successful thrillers over the years, such as, ‘Bones’ and
‘Independence Day.’

7. DNA have produced successful thrillers such as, ‘The
Last King Of Scotland’,’28 days Later’ and ‘28 weeks
later’. However, I wouldn’t choose this institute as it
is not as well established as others and does not have
as many successful films.
Heyday films would probably be my second
choice. As it has been very successful in
producing films such ‘The Harry Potter
Series’, the thriller ‘I am legend’, and ‘The boy
in the stripped pyjamas’. It has also been
established since 1997, which is slightly longer
than DNA films. It has also taken risks and
chosen good films to produce.

8. • Hammer has been established
longer than both DNA films
and Heyday films put together.
• It dominated the horror market
in the 1060’s, and 70’s.
• It is not just horror based but
also very versatile, producing
comedies, Sci-Fi's, and thrillers.
• Their success was aided by the massive conglomerate, Warner Brothers.
• Warner Brothers took an interest in Hammer productions and invested some money
in them. This shows that they are successful and well established enough to have big
companies who don’t really need to invest in them do so.
• In 2007, Hammer Productions was bought by a media tycoon, John de Mol, who
invested £25 million into the company, and announced that they would shortly be
producing more big-budget films.
• In an interview John de Mol stated that, "Hammer is a great British brand — we
intend to take it back into production and develop its global potential. The brand is
still alive but no one has invested in it for a long time”.

9. They take risks, and
aren’t afraid to invest in a
unique idea that has
never been done before.
They also try new actors
and new directors, as well
as using long-time
directors.
In 2007, they came under new
management, by a successful
media tycoon. Since the
investment of £25 million,
they have released 6
successful films.
The successful,
‘Woman in Black’-
grossed over $130
million. This made it
one of the most
successful indie
horror films.
This is a very biased reason,
but Hammer produces a lot of
the films I like. I have admired
Hammer for quite a ling time
and I believe we have similar
styles, which would help in
the production process of
making out thriller.
They have been established for
nearly 100 years, making it one of
the oldest film studios in the world.
Clearly they have been able to be
pretty self sufficient and successful
in order to have lasted that long.
They also caught the interest of
media tycoon, John de Mol.
The massive conglomerate,
Warner brothers, took an
interest in Hammer. They did
not need to do this, they just
felt that they were successful
enough to invest in.
Hammer showed how
they can dominate the
market. In the 60’s and
70’s, Hammer saturated
the horror market, while
still producing other
genres.
They show that they can
resurrected themselves.
After years of being
essentially dormant
..Hammer have thrown
themselves back into the
spotlight.

10. • Hammer has changed through the ages. It has really influenced the
conventions of modern day films. In particular horrors and thrillers.
• It completely saturated the horror market in the 60’s and 70’s.
• Although Hammer is renowned for their outstanding and cutting
edge horrors, it surprises fans to discover that out of their (just under)
300 film library, only 1/3 of those are horrors.
• In May of 2007, the company was sold and invested in. Since then
Hammer has gone on to produce films such as ‘Let me in’, ‘The
Woman In Black, and ‘The Resident’. All films which received critical
and financial success.
• Its headquarters is in London, England. And its current CEO is Dutch
media tycoon, John de Mol.
• It has also begun to produce television series’, reaching a wider target
audience, and gaining more profit.

11. • Hammer productions also produces thrillers, amongst other genres.
• Because they have such a large variety of genres and a wide audience, I feel
that allowing them to produce our thriller would mean it gets the ultimate
coverage.
• Below are, at random, some thrillers hammer has produced.
They range from the very start of the 1950’s, to 60’s to the very
recent 2010 critically acclaimed ‘The Resident’.
• I also believe that they take risks, searching for unique films
which will ‘wow’ audiences and keep them interested and
involved.
• A great thing which Hammer does, is having a
very wide range. In doing so, when they
release, let say, a comedy…the audience who
primarily watch their horrors may watch it
because they hold Hammer in high regard and
would like to watch a very unique black
comedy.

13. • Hammer production does produce a fair few thrillers, this is already a good start.
• I like the fact that Hammer produces very unique films. They also take risks, and use
new directors as well as keeping loyal to old ones.
• Our thriller would fit with the ethos of the institute as it has very unique thriller
conventions. It is different in a number of ways: it uses contrapuntal music, binary
opposites for characters and the unusual hiding place of the memory stick.
• Although our thriller is quite modern, I think it links in with the new feature films
Hammer is producing. If you look at Hammer’s newest thriller- ‘The Resident’, it is
not too far off.
• I think it will just take time for people to get used to the modern approach hammer is
taking to its new productions. This is because, as I said previously, they have been
quite dormant for a while.

14.  Hammer Film Productions has been fairly out of the loop for a while. Upon the
international release of the successful indie horror film, ‘The Woman in Black’, it shows
that Hammer is using new technologies to promote and campaign their new film. This
is a massive advancement, as it means that more people will see the advertisement.
 I think it was also a very smart decision to use Daniel Radcliff as their main actor. This is
because the phenomenal Harry Potter series had just finished and fans all around the
world were awaiting Radcliff’s return to the screen.
 Hammer is an independent film company, so will
therefore not have as much money to market their
product as a conglomerate would.
 Hammer recently cam under new management, which
enabled them to put more money into their films.
 They used big posters, like the one to the left. They did
this to engage audience and even gave them a chance
to win things.
 They used many social media sites to entice
audience..eg..YouTube, Facebook and twitter.

15. Where younger and older people could see the posters.
Near roads, so people in the cars will see it when
driving along the road.
Appealing to an older audience, a more educated
demographic.
Essentially everyone, as the radio is a widely utilised form of mass
communication
Younger demographic.

16.  By using all the mediums of mass communication to advertise the posters, trailers,
or a chance to win free tickets. Using online sites would also appeal to our main
target audience, who are teenagers and young adults.
 By doing the same thing they did for the women in black, it would appeal to a wider
audience, through public campaigning. This would enable us to get a better profit,
while also touching different audiences, such as the older demographic.
 Our thriller is quite an audience involved film, therefore, any kind of marketing
which gets the audience involved would be perfect. The result of this would be a
massive box office, a DVD release and the green light to possible make a sequel.
 Another thing which the women in black campaign did, was to have live interviews
with the cast, a world premier, giveaways, school activities. Although, our actors
wouldn’t be as well known as Radcliff, it would still get the audience a personal feel
as they are seeing the actors in the flesh. By doing this it would result in mass media
saturation.

17. o Although it looks like Hammer only produces horrors, they
are actually only a third of their total film library.
o They are actually very diverse. Hammer produces black
comedies, dramas, thrillers, Sci-Fi’s, and of course horrors.
o Horrors is actually what they are known best for in all fairness.
I think this is because they are very unique with what they
produce.
o Hammer also set a lot of the conventions used in all films,
especially horrors, which a large proportion of films use
today. Hammer has influences films of the likes of ‘The
Shawshank Redemption’.

18.  Hammer does not have a particular target audience, however the
demographic they most commonly appeal to are the older teens and the
young adults, between the ages of 15-31. But their films are most watch
by young adults, as that is the prime age for Hammer’s films.
 A lot of Hammer’s films have an age restriction of 15, this of course limits
a whole demographic of families and young adults.
 As Hammer has been dormant for a few years, it is natural that they will
also appeal to older audiences who still remember how their films used to
be.
 However due to the social influences teens and young adults are exposed
to, this makes them a prime target audience, as they enjoy horrors and
thrillers.