The document discusses conventions used in magazines such as mastheads, taglines, fonts and colors to create familiarity and target audiences. It provides examples of conventions for front covers, contents pages and articles. The masthead is placed at the top of pages and covers feature celebrities related to the magazine's topic. Contents pages list subheadings and images while articles use large headlines, images of subjects and are formatted in columns for readability. The document includes an example student cover, contents page and article applying these conventions.