The document discusses the design elements of a digipak for a hip-hop album, focusing on a dark, stylistic aesthetic that emphasizes the main artist, features a unique tearing effect over the artist's eyes, and diverges from traditional bold text by opting for a more sleek font. The digipak includes branding from Interscope Records and showcases a consistency in design, with a minimalist disc cover and a structured back panel that still adheres to classic hip-hop motifs. Overall, the design aims to reflect the emotional narratives found in the music of the artist Lucidious, drawing comparisons to similar artists in the genre.

1. Evaluation Question One
DIGIPAK

2. Branding Of My Chosen Record Label
My digipak follows the darker, more stylistic yet
simplistic appearance of other HipHop music
genre albums mainly focusing on the main artist
on both front and back. On the digipak we
included the music record label we’ve been using
as part of our research and planning which is
“Interscope Records” – this helps to relate to
products found in the genre and other products
found outside of the genre.

3. Cover Page
Its art form challenges contemporary styles, I achieved this through
photoshop and created a tearing effect over Distincts (Ben’s) eyes,
this effect for the cover is powerful and distinct, making the album
stand out, this didn’t parallel the original Lucidious album which
has simplistic style over creativity, however they share the inclusion
of their artists prominently on the cover image. My image is shot
with a close-up image of Ben’s face and this mirrors many different
album covers from multiple different genres, this is in my opinion
one of the best ways to capture the emotion of the album.

4. Font And It’s Effect
For my cover and disc fonts I decided to use a more stylistic font to
present my album in a striking way, straying from the big, bold,
black text of usual Hip-Hop albums that are most popular, this
however takes a different, more sleek approach to displaying titles
and our artist name. I believe that Lucidious’ style of music is
almost unrecognisable when compared to more popular Hip-Hop
artists and albums unless compared to artists such as Logic and
Witt Lowery who I have researched, even some Eminem songs can
be seen as holding some inspiration to Lucidious’ art work as all of
these artists all portray emotional narratives being played out
though rap. I followed this style onto my disc to keep it
aesthetically pleasing for the audience to view and continuity
between the digipak. However, when coming to the back design I
decided change the font style and diverted to the classic Hip Hop
motive of bold writing, this worked as the tracklist was more neat
and structured, something that I believe wouldn’t have been the
same if I used the stylistic font instead.

5. Top Left Panel
My inside left includes one of my draft images, the image
continues the trend of a more stylistic, alternative view
with our artist Distinct on top of a dispersion effect. This
looks good as it follows the colour design of the rest of
the album and similar to the cover, suggests the artist is
somehow different and separate to the rest of society, this
this what I have seen when viewing my work, with the
cover showing a tear over the eyes with him looking in the
opposite direction, showing his vision is somehow
influenced or altered, and the dispersion effect in the top
left is also used and could be suggested that he’s
somehow being dispersed away from the norms displaying
him as an outsider.

6. Disc
The disc is simplistic in design, all black and text only included
on the top half section of the CD with it only wording the artist
title “Distinct Vol. 2” and album title “Judicial Independence”
and on the bottom only including again the publisher logo
“Interscope Records”, I believed this is the best approach for the
design of the album because it follows the colour scheme of
dark greys, whites and blacks and is simple and again stylish.

7. Back Plate
The back is also on the simplistic side with just our artist to the far
right in a black and white filter, with the song list over him and over
both left and right sides taking up the whole centre piece of the
back panel. “Distinct Vol. 2” is included in the top left, I think this is
aesthetically pleasing to audiences as it not only covers the blank
space but also keeps the trend of this being a principal part of the
design such as other music album designs including the brand name
of the artist.
The back also includes realistic rights section used in all the albums I
researched, a realistic barcode size and again the “Interscope
Records” logo which should be prominent in most album designs, to
have the record label involved.

8. Examples of albums from similer genres
using a close up of their artist on the cover