The document discusses how the filmmakers attracted their audience for a thriller film. They made the antagonist a young girl to appeal to more female viewers. The opening scene created suspense using thriller conventions to excite viewers. Overall, the film aimed to draw in fans of the genre by using traditional conventions but with new twists, and appealed to a youthful 15-30 age range by making the characters young and securing a 15 certificate rating.

1. How did we attract our
audience?
By Jacob Dale

2. Gender
• We believe that in the past the majority of those
interested in the thriller genre have been male, therefor
we have tried to attract more potential female audience
members by making our antagonist a young girl.

3. Conventions
• We also believe our opening scene teaser as with the
convention of the genre creates suspense and
excitement which will attract many viewers.
• Overall we attempted to draw people in by trying to sell
them a thriller with traditional conventions but with
certain twists. So we would appeal to fans of the genre
but add something new for people who were tired of the
archetypal thriller titles.

4. Age
• We made the characters to be young, so we attract a
more youthful audience. The ages we aimed to market
towards were 15-30 this is why we made the certificate a
15 so more people could see it than if it was an 18 rated
title.