The document discusses how the media product challenges conventions of real music videos. It uses a narrative storyline with three characters: a girl, her boyfriend, and a stalker who follows the girl, making her appear scared. This challenges conventions by not always showing the main character happy. The performance features the singer standing still and side-on, facing the distance, rather than toward the camera as most do. The pace matches the song's beats with short shots during faster parts, following conventions while also using atypical shots in Shaun Mendez's "Stitches" video.

1. In what way does your media
product use, develop or
challenge conventions of real
media products?

2. Narrative Storyline
• Most music videos follow either a narrative
structure, a performance structure or are
concept based. For mine I have chosen to do a
narrative based as this is one of the most
common types. I also felt that this would fit
with the song type more due to this being
Indie Rock.

3. Characters
• I have chosen to challenge the concept of
some music videos by using three characters,
through my music video I have used a young
girl, her boyfriend and another young male
who I have made it appear is stalking my
female actor. This challenges concepts as it is
not very common to use the character being
happy in some clips and then in others she is
being followed and appears quite scared.

4. Performance
• I have challenged usual performances within
music videos by my performer standing still,
side on singing into the distance. Most
performances in music videos would be facing
the camera and possibly dancing or have
some form of choreography whereas mine is
very basic however I feel this works because
the song is not very upbeat and he appears to
be very sad.

5. Pace
• I have matched the pace of the song with the
pace of my shots by using short snappy shots
when the beat is quicker. This follows typical
conventions for music videos as it would be
difficult to produce a music video that is timed
differently to the song. Saying this, it is not
completely impossible; Shaun Mendez music
video for Stiches is in slow motion and the
song is quite upbeat however it fits together
very well.