The document discusses how a horror movie media product would represent different social groups. It would likely appeal most to goths, alternatives, and indie subcultures due to its dark nature. The target age range is 15-30 years old as younger viewers may find it too disturbing. Males may enjoy the action elements more than females. Lower social classes from C1 to E would likely identify more with main characters and watch more than higher classes. The film avoids religious or cultural issues to appeal to all ethnic groups. Having a female hero is unconventional for the genre. Releasing around Halloween would mimic the successful strategy of similar films like The Conjuring to target youth audiences.