1. Q1: In what ways does your media
product use, develop or challenge
forms and conventions of real media
products?

2. This is the digipak for
our artist’s album. Our
artist fits in to the indie
genre which we wanted
to show clearly but with
individuality
Here we are following the
conventions of the indie genre as
we are using hats and skinny jeans
which is typical of indie rock artists
We are using contrasting
stairs to the background
which challenges the indie
genre as using bright colours
is very typical in the pop
genre
Using a guitar
is a common
prop used in
our genre
which clearly
shows that our
artist uses
instruments;
typical of indie
with artists like
kings of leon
By using grey as
our background
colour we are
giving the feel of
darkness and
appealing to a
certain audience
instead of trying
to please
everyone like a
mainstream
artist would
The used pink as our font
colour is this colour represents
compassion love which is the
theme of our album

3. We kept the background for our
digipak as for our advert to
show a clear link between the
two
Our theme is the same as
our album title ‘Keep
Moving’ as the boxes
show that the artist is
moving all the time
Our costume fits the indie
genre perfectly as we have
used hats as a running
theme and sneakers which
are seen as very
alternative usually worn by
artists like Avril Lavigne
The indie genre usually breaks the
typical conventions which is why we
have used bars instead of stars for our
rating which would draw peoples’
attention to the advert
Again, we have used lots of
instruments in our
magazine and kept the
same guitar as indie artists
such as Ed Sheeran have the
same instrument in all of
their videos which shows
love for music

4. We are using the
same guitar
throughout the
video which
promotes the
album as the
guitar also
features on our
digipak
Showing the artist
actually playing the
guitar follows the
indie theme as it
shows that the
music for the song
is self produced
We are using the
same hat in our
music video as the
one in our advert
which acts like an
identifier for our
artist which people
can recognise him by
like the paw print on
Ed Sheeran’s guitar
Using the chequered
shirt adds to our theme
as it makes our artist
look scruffy which is key
to a lot of indie videos

5. We have used
this camera
angle as it
looks different
to typical
music videos
Our artist has got a
long fringe as lots
of indie artists use
this to cover their
face and hide their
emotion
Using close ups to show emotion
challenges the conventions of the
indie genre as this is common in
the pop genre. We did these shots
to appeal to a wider audience

6. This shot shows that we
have a narrative in our
music video which is a
typical indie convention
as the artist doesn't
usually like acting the
part and prefers to be
liked for just their music
We carried the theme of the dull,
grey colours with our main
character to emphasize our album
theme
The character’s
confusion adds a
depth to the
story of our video
which follows our
genre

7. We used some
shots using the
same costume but
taking away the hat
leaving our artist’s
persona bare with
nothing but his
voice which shows
people more of his
personality
The tree in the background links to
the narrative which we wanted to
show, we wanted the audience to
believe that the character and
artist are living in the same world
whatever that may be

8. Here we can see
the artist becoming
a character in the
narrative which
happens in a lot of
indie music videos.
Usually the artist
makes eye contact
with the character
in one scene of the
video
The hat is now a utensil used for
collecting money and the artist is
sitting on his coat which could
symbolise a deep issue within
society. These messages are
common in the genre and follow
indie conventions
There is also a
change of setting
in this scene as
we go from
naturist
surroundings
representing life,
to a brick wall
used to symbolise
a ‘block’. This
urban setting
follows indie
conventions

9. Here we are
using the stop
motion
technique to
create the effect
of time passing
Our setting is a
hospital which links in
to our narrative, we
wanted to use this
setting as lots of indie
music videos do this
We are following
the conventions of
the indie genre as
these types of
techniques are
often used as they
are not used in
mainstream music
videos

10. This shot shows that the
character in the narrative
and the artist are meeting
There is a questionable
storyline which makes
the audience question
why and how the artist
is linked to the character
which follows indie
conventions
We have used a white
jumper for the
character as it
contrasts against the
background. Also, we
have used symbolism
which is typical in
indie music videos as
white represents hope

11. Dead Leaves are very common in
indie music videos as they make
the audience feel sad
The title of the song
‘holes’ is shown in our
video at the end as our
artist falls into this circle
We have an unclear
conclusion to the music
video which is common in
the indie genre