The document discusses representations of social groups in rap music. It notes that rap is dominated by black males, who are often portrayed as aggressive and violent. Females are rarely represented and are usually objectified. There is also a lack of representation of other ethnicities besides black. The author wanted to both adhere to and subvert stereotypes in rap representations. On their media product, they depicted a royal and calm black male model, subverting expectations of aggression. They also included an Asian male holding an iPhone to show similarities to rappers regardless of skin color and break stereotypes of Asians being quiet and academic. The language used was considered intelligent but flipped the concept by being insulting without references to violence.