This document summarizes how a media product represents a particular social group. The media product targets males and females aged 16-20 from working to middle class backgrounds. Models of different ethnicities wearing modern, high street clothes were chosen to appear multi-ethnic and relatable. A story was included about an artist leaving rehab and returning to music to appeal to the target audience from areas like East London. The language used was simple to understand by a young audience without slang or being overly formal.