The document discusses how the magazine format was used, developed, and challenged in various sections: 1) The front cover used ideas like money off promotions but developed it with different colors and branding. It challenged conventions by omitting celebrity photos. 2) The content page used informal language and individual names to build rapport. Pictures and the logo were used but challenged through omitting captions and featuring a competition. 3) The double page spread placed text over photos but developed unique fonts, layouts, and shots to challenge expectations. Interviews were featured with developed visual elements.