The document discusses how the media product uses, develops, and challenges conventions of real magazines. It notes that the product includes conventions like a skyline, cover model using direct address, and quotations to draw in readers. However, it also challenges conventions by using a cover model that subverts expectations of rappers as violent through his expression and dress, aiming to have a more positive influence than typical magazine rappers. The product thus both adopts real magazine conventions and challenges stereotypes within the genre.