The media product uses some conventions of real magazines such as cover lines to attract audiences, layout of the front cover with masthead at the top and headline at the bottom, and images depicting events at clubs. However, it also develops conventions by using photos of clubbers "taken by others" to create audience identification. The product challenges conventions by using a more informal language style to attract a different audience, not showing images that negatively portray females or objectify them as some magazines do, and aiming for a more female audience rather than male. It only depicts lights in images rather than artists, DJs, etc.