Carmen Katema used various media technologies throughout the planning, research, and evaluation stages of her project. She used YouTube to research music videos in the synthpop genre for inspiration and to identify conventions of the genre. Final Cut Express was used to edit her main video product after gaining experience editing a practice video. Blogger allowed her to document her progress for her teacher. Google was primarily used for research, such as finding appropriate props and researching record labels and advertising styles. Photoshop was used to edit ancillary texts and experiment with fonts. Filming equipment like a camera, tripod, and dolly were used to film her music video.

1. Evaluation Q4 How did you
use media technologies in
the construction and
research, planning and
evaluation stages?
BY CARMEN KATEMA

2. Media Technologies
 For the duration of the project I used a range of media technologies in
order to help me create each product. Here is the variety of
technologies/programmes used:
 Youtube
 Final Cut Express
 Blogger
 Google
 Photoshop
 Filming Equipment

3. Youtube
 A video sharing website which allows users to upload, view and share.
 Through youtube I was able to research music videos along the lines of a
synthpop genre. This gave me further understanding as well as inspiration
in how these types of videos are made.
 By watching these videos I was also able to identify the forms and
conventions for the genre I was tackling.

4. Final Cut Express
 A video editing software suite created by Apple, designed for advanced
editing of digital video.
 I used the programme in order to create my main product. Before tackling
the main video, we were given the opportunity to do a preliminary
exercise based on the video, ‘Hit Me Baby One More Time’ by Britney
Spears. This gave us more independent experience on how to navigate
around Final Cut Express. Personally I learnt the importance of continuity
and using editing to make a storyline flow smoothly.

5. Blogger
 A blog-publishing service that allows multi-user blogs with time stamped
entries.
 I used blogger to illustrate my progress and journey throughout my
coursework. It was very important that I kept referring back so that my
teacher can keep track of how the process was going. I thoroughly
enjoyed using it as it helped me to update through a fun and creative
way.

6. Google
 A search engine which was a primary source for all my research .
 It allowed me to conduct valuable secondary research for numerous
things. For example, Romina and I needed a considerable amount of
props for our video, therefore we researched shops within our area that
sold the appropriate props that we would need.
 We also needed to research what record label would be appropriate for
our artist. Also, what kind of things are typically seen in a digipak and
magazine advert for pop/synthpop artists? I managed to gather valuable
information for both these questions.

7. Photoshop
 Adobe Photoshop is a graphic editing programme developed by Adobe
systems.
 Usually this programme helped me mainly to edit my ancillary texts. At the
start, I found navigating around the programme quite challenging,
however we got familiarise ourselves and eventually I began to really
enjoy the overall creative process. The thing I found most enjoyable was
playing around with fonts, because I there was so much I could do to
make the words stand out more (outer glow, use of colours, size, opacity
etc).

8. Filming Equipment
 For film equipment, Romina and I needed a filming camera (digital
camera for original images), tripod and a dolly for following our artist as
she dances and runs.
 Thanks to our AS work for our film opening, I was already familiar with the
process and I found this really helpful because I found that I didn’t really
have to worry about how to use the equipment, I could focus my attention
more so on what’s happening in the shot.