1) The document discusses the various media technologies used at different stages of creating a music video project, including a digital camera, Photoshop, Adobe Premiere Pro, YouTube, and Tumblr. 2) Adobe Premiere Pro was used for editing the video, while Photoshop was used to create promotional materials and YouTube aided with learning how to use the software. 3) Research was conducted using YouTube to view other music videos and gather inspiration, and Tumblr was used to document the planning and creative process.

1. How did you use media
technologies in the
construction and
research, planning and
evaluation stages?

2. Construction
In the construction of the music video and
preliminary tasks, I used different software
and hardware. These include the digital
camera I used which was a Canon 1100d
(50fps, 720p), Photoshop, adobe premiere
pro and YouTube.
The canon 1100d along with a tripod was used in the complete capture of the music
video. We made the creative decision to use a good quality camera and because it
could be filmed in 720p, this meant the quality of the footage was in Hgh Definition.
Furthermore we also made the creative decision to not use a camera that shot in
1080p because it would take up too much disk space meaning the project could be
jeopardized from running out of time.
After doing some research I found out that shooting at 50 frames per second would
enhance our media text greatly. I spent some time looking through online blogs (use of
digital media) to learn a little more about frames per second. Doing research allowed me to
find out that shooting 50 frames per second is more beneficial when shooting moving image
and using camera work techniques such as panning. This effected my creative decision
because it ultimately lead me to choosing this specific camera.
We also used an industrial spotlight to help with the
lighting which is a part of mise en scene. As the music
video was shot at night, we had to have a very powerful
spotlight.

3. Adobe Premiere Pro
Adobe Premiere Pro was used to edit the main task of my A2 coursework.
However, differently from last year, the software was updated to CS4 + CS5.5. This new
update helped a great deal as the software wasn't crashing all the time, meaning I had more
time to make creative decisions such as using colour correction and slow motion. Ultimately I
wasn’t limited by what I could do on Adobe, whereas I was in AS media studies.
The Post production stage started by importing files into
the project. Adobe premiere pro then allowed me to
cut/trim/colour correct and do all use all sorts of editing
techniques to enhance my media text. To the right is a
screen shot of some of the colour correction I was using.
This digital technology was by far one of the most beneficial
technologies that helped with my creative decisions. Editing the music
video was an ongoing process, which took a number of weeks to
complete, so Adobe Premiere Pro, allowed me to render my work so
far and then come back to it whenever I needed to.

4. YouTube &
Photoshop
YouTube and Photoshop played a bigger part in aiding my learning, which effected my
creative decisions and enhanced my ancillary tasks.
• Photoshop is a graphics editing program, created and developed by Adobe. Using
another adobe program was helpful for my coursework because it meant both
programs had similar functions and ways of working.
• I used Photoshop to create my 2 ancillary tasks: The Digipak and the
Advertisement. It was my first time using the software, which meant YouTube was
so important in order to aid my learning.
• Photoshop was useful because it meant I could layer different photos and
elements to my Digipak and advertisement. I made the creative decision to learn
how to use Photoshop as my software of choice because it would ultimately help
create more professional looking ancillary tasks, compared to if I had created it on
Word, Publisher or Paint.
• YouTube aided my creativity in photoshop because I made good use of ‘How to’
guide videos on YouTube which taught me from scratch how to get the most out of
Photoshop

5. Here is an example of one of the videos I used to aid my learning for Photoshop.
YouTube was an important piece of digital technology because it meant I could quick
learn functions of the program so I could make creative decisions. From YouTube
Tutorial videos I learnt how layers work, how to import pictures, how to add effects
and many more digital features. I made sure the videos were well received by other
viewers

6. Here is an example of editing in Photoshop. Here you can see the different
layers, e.g. the background, ‘The Fringe’ title, explicit sign and the pull of sticky label.
These are all conventions of real media texts, which is why Photoshop was so
important to my creativeness because it allowed me to incorporate all of these
elements.

7. YouTube/Google -
Research
• Not just to aid my learning of different technologies, YouTube was also used to
do research into existing real media texts to get inspiration for my own media
text which would ultimately aid my creative decisions.
• I used YouTube to watch other music videos by bands of similar genres. YouTube
was a great platform to learn from because there was no limit to what real
media products I could consume and learn from.
• I used Convergent technology such as my Iphone, which also had features such
as YouTube and Soundcloud. Going back to Construction, Soundcloud was the
platform used via my Iphone for the making of the music video – Id link
speakers up to my phone and play it so the band could stay in time during the
performance aspect of the video, which would ultimately help with continuity
and ease the editing process because everything would be timed perfectly.

8. Tumblr was a platform that my group and I used to keep up to date
with worth and record progress. I uploaded planning tasks such as
storyboards and real media text analysis to my blog to show my skill
development. This allowed me to incorporate real media conventions
into my music video and ancillary tasks.
Tumblr is great because it not only offers just text, but lots of different
types of technologies, converging on one platform:
Tumblr allowed me to go back to past posts, update/improve and was
used as an organizational tool for all my coursework.
Research and Planning

9. Evaluation
• For my Evaluation questions I used different digital online medias such
as Glogster, Voki and Prezi. These programs demostrate good use of
digital technologies and presented my evaluation questions in
interesting formats.
• I was familiar with some of these programs because I had used them in
my AS media Evaluation as well which meant I could get the most out
of them.

10. Evaluation – Audience
Feedback
To get in depth audience feedback, instead of just getting comments and
stuff, my group and I thought we would get feedback in the form of a
video, which was uploaded onto YouTube. It was filmed using the canon
1100D again, so we were familiar with this camera, cutting down set up
time. We filmed three people watching the video and then giving positive
and negatives of our film.