In the research and planning stages, the document author used various online technologies and programs. Google was frequently used for researching horror films, posters, and theories. Microsoft Word and PowerPoint were used to write documents and create presentations. SurveyMonkey was used to create surveys for the target audience. A blog on WordPress kept an updated diary of research. A Nikon camera was used for test shots. In the construction stage, iMovie was used to edit footage and add effects to create the trailer. Photoshop was used to design the poster and magazine cover. Fonts were downloaded from Dafont. Brushes were downloaded from Brusheezy to add effects in Photoshop. Feedback on the poster design

1. Q4;
HOW DID YOU USE NEW MEDIA
TECHNOLOGIES IN THE CONSTRUCTION
AND RESEARCH, PLANNING AND
EVALUATION STAGES?

2. RESEARCH AND PLANNING
While in the research and planning
stages I used a variety of technologies
and programmes-

3. Research;
 I searched photoshop tutorial to learn new skills to
make my
Ancillary texts stand out to my target audience
 Watched existing products of similar horror trailers and
watched Blair Witch Project as this was close to how I
wanted my trailer.
 Researched 999 emergency calls to maybe use this as a
feature in my trailer.
 Before finding incompetech a music site I used YouTube
to begin looking at what music would fit best to my
themes and trailer.

4.  Google was one of the most frequently
used technologies in the research and
planning.
 Researching other horror
films/conventions of horror films
 Looking into horror genre
 Theorists- narrative structures
 Researching horror posters/ magazine
 Google images- find images similar to
those I wanted to use in ancillary texts
 Film distributors
Research;

5. Research; Word  I used Microsoft Word to write up my
job roles and risk assesment- I used the
table tool to create a table so the
information was shown clearly
 I also used it to create my storyboards,
taking a story board template from
Google I was able to download it onto
the page.

6.  I used Powerpoint to create various
presentations to display my research
into different things such as the
analysis of existing magazines and the
psychology of fear.
 I was able to use slide share to upload
the presentations onto my blog by
embedding the code
 Slide share was very helpful in the
planning stage as I was able to quickly
find other peoples research into
things such as horror genre, theorists,
camera angles and many more.
Research; powerpoint + slideshare

7. Research- surveymonkey.com
I used
surveymonkey.com to
create surveys to give to
my target audience to
see what things they
particularly liked to see
in horror films, get a feel
of what features of
conventional horror films
I could use in my trailer.
This programme would
also display the results in
tables and charts which
was easy to read and
analysis.

8. Research-
 Wordpress was the site of my blog where I would keep an up to date
diary of all the research and any planning I had done in preparation of
the trailer. This way it was easier for me to go back over my blog to look
at the research I had done, any changes I made or look at how I could
apply the theorists I found to my trailer.

9. Research-
Nikon camera
 During my research and planning stage I used a
Nikon Digital Camera to shoot test shots for the
trailer
 I used the camera to experiment with camera shots
and angles
 The camera was also used when I was researching
location and setting, I shot clips in various locations
to see what worked best.

10. Planning- Photoshop
 When it came to planning the horror movie poster I played around on Photoshop
with a couple of ideas. Gave me a chance to understand the effects and features
on the software before starting the real thing. Drafting ideas helped me in the
planning stages as it gave me inspiration for my actual poster. Below are a couple
of drafts I had done.

11. CONSTRUCTION
Software and technologies used in the construction stages of my
products;

12. Construction- IMOVIE
 I used ‘imovie’ to create my trailer, I
imported footage from my Nikon
camera into the programme and was
then able to edit the clips.
 Features of imovie include video
effects such as ghost trails, earthquake
and soft focus.
 Audio effects- there are pre recorded
music and sound effects on the
software which is easily enough put
onto the clips. You also had the option
to import music from music websites
onto I movie. Other effects included
changing the volume of clips, this was
handy when wanting to get rid
completely of a piece of audio over a
clip, silence is more effect in some
aspects of horror films. Changing the
pitch etc.
 Options were available to add titles to
the trailer and with the help of da font
I added my titles to move the story
along and give some narrative for the
audience.

13. Construction- Nikon Camera
 The Nikon camera was used for all my
products in the construction stage.
 All footage was uploaded onto the
computer via iphoto
 It was used to take draft pictures and draft
clips
 I took still images for the poster and
magazine cover and used the camera to
shoot the moving images for my trailer.
 I had the option to use a tripod which
would mean I could set the camera
somewhere and the footage would look
steady. However because I had chosen to
have my trailer have a ‘shakey camera
technique’ it was unnecessary so allot of my
footage was filmed hand held.

14. Construction- Photoshop
 Photoshop was used in the construction of my ancillary products-
magazine front cover and horror film poster.
 I could edit the image and add effects to create something that would
sell my film to a wider audience.

15. Construction- Dafont.com
 Dafont.com was used in the construction of all 3 of my products.
 It allowed me to use more advanced fonts then those provided on Photoshop
and iMovie. The fonts could be themed round a certain genre or style. I chose
horror and then experimented with different fonts.
 The fonts were used for the writing on the poster and cover and then used for
the titles and ‘credits’ in my trailer. I used the same font throughout my products
with an exception to some of the text on magazine.

16. Construction Brusheezy.com
 Brusheezy.com is a website where you can download brushes onto
Photoshop for use of adding effects to an image
 I downloaded 2 smoke brushes and experimented with different smoke
outlines until the image of smoke in the center of my page was how I
imagined it. I used eraser tools on Photoshop to tidy up the smoke
Photoshop allowed me to change the color of the brush so the smoke had
a red effect to it connoting blood and death.

17. Construction
 I used Facebook in the construction of
my horror poster. I was unsure about
whether my poster looked right and
had the feel of a horror poster,
whether it could be compared to
existing products.
 I uploaded a shot of the poster on my
Facebook page and asked people
whether they liked it and If any
changes could be made.
 As my target audience is 15/16-25
Facebook is perfect for getting
feedback my friends on there fit my
target audience so I would be hearing
responses from the people my movie
is aimed at. Responses meant I was
able to make needed improvements,
some were silly grammatical errors
but all mistakes were quickly
changed.

18. Construction
 I used this royalty free music download site to get music to add tension
and create an atmosphere on my trailer. After editing the clips ad putting
the clips together to follow a story it was missing pace and this is where
music helped massively.
 The music helped to make the piece flow and because I chose a song
called ‘Bump In the Night’ which consisted of drums, it gave the trailer
rises and falls.

19. Construction- Wordpress
 Word press was also used in the construction stages as again I had to
blog and keep my posts updated to how the construction of all of my
products. I could look back at drafts and see what changes needed to be
made etc.

20. EVALUATION
Technologies used in the evaluation stage of the process;

21. Evaluation-
 When evaluating my work I picked PowerPoint to display my evaluation
questions as I can add screenshots and images on to the PowerPoint to
make it more interactive instead of merely reading a list of things I have
done.
 I uploaded all my presentation onto slide share meaning I could embed
them into my word press blog for other people to view and comment.

22. Evaluation
 I used YouTube to upload my final trailer, this made it publically accessible to any
body who was digitally active. By having my trailer on YouTube I am in touch with the
my target audience who in todays day and age are always online. Perfect way to
promote my film. However the only down side was that YouTube could not maximize
the quality of my trailer and so because of how low the quality is I will be copying my
trailer onto a DVD and sharing it this way instead.