Our target audience for the film is teenagers aged 15-21 from North West London who can relate to the characters and situations portrayed. According to research, young adults are more likely to visit cinemas for entertainment. The film will likely receive a 15 certification from the BBFC since it addresses bullying themes relevant to teenagers but does not promote harmful or illegal behaviors like drug use, discrimination, or gratuitous violence. Strong language may be used if justified by context.

2. Demographics
both males and females from all races. Predominantly British citizens,
as it is set in Britain. Specifically, teenagers from North West London –
as they can relate the film to themselves.
Psychographics
Mainstream - these are those who are standard people
living in a domestically environment. Our target audience can be
associated with the category as they value money and would rather go to
see a film at the cinemas to escape their lifestyle.
Aspirers – these are those who wish to gain status as the thoughts of
others impact in their self-fulfilling. They value the opinions of others on
them. These characters are shown in our film through the characters –
such as the popular girl.

3. The target audience for our film would be young adults between the
ages of 15-21.
* According to quantitative research methods, young adults are more
likely to visit the cinema as they have more time to spend on
entertainment.
* The target audience can associate themselves with the characters in
the film, in terms of age, gender etc.
* Situations teenagers face such as bullying is reflected in the film,
which builds a bond between the audience and the film.

5. The BBFC is the British Board of Film
Classification, certifying films before they are out
in cinemas. The BBFC was established in 1912 by
the film industry.
The organisation is funded majorly by local councils. The certifications in
Britain are:
Universal: no restrictions on the viewer
PG (Parental Guidance): no persons under the age of 14 allowed without
parent
12A: must be 12 or over to watch the film, anyone watching the film must
be accompanied by an adult
15: people who are 15 and over are suited in seeing the film
18: suitable for persons at the age of 18 and over
R18: no person under the age of 18 is ever allowed to enter this film
Film certification is important as it identifies which films are appropriate for
certain age groups. The content of the film helps determine the certification
of a film. The most appropriate certification for our film would be 15.

6. Discrimination
The work as a whole must not endorse discriminatory language or behaviour. Our film will not support any
discriminatory language or behaviour, even at the bullying scenes. The bullies will not discriminate her, but
rather make fun of her because she is very smart.
Drugs
Drug taking may be shown but the film as a whole must not promote or encourage drug misuse. The
misuse of easily accessible and highly dangerous substances (for example, aerosols or solvents) is
unlikely to be acceptable. Although our film includes chemicals, these chemicals are not easy accessible
as they are harmful chemicals. In addition, the film does not promote drug-use.
Horror
Strong threat and menace are permitted unless sadistic or sexualised. The film will not have very violent scenes such as a person
dying very harshly – instead we will show little of how this person died and cut straight to death scenes.
Imitable behaviour
Dangerous behaviour (for example, hanging, suicide and self-harming) should not dwell on detail which could be copied. Easily
accessible weapons should not be glamorised. The main theme, bullying would not be a major problem for a 15-certified film, and
will not encourage young people to bully.
Language
There may be frequent use of strong language (for example, ‘fuck’). The strongest terms (for example, ‘cunt’) may be acceptable if
justified by the context. Aggressive or repeated use of the strongest language is unlikely to be acceptable. Throughout the
film/trailer, we must be careful to not use inappropriate language.
Nudity
Nudity may be allowed in a sexual context but without strong detail. There are no constraints on nudity in a non-sexual or
educational context. There will be no detail of nudity as it is not specifically relevant to the concept of our film.
Sex
Sexual activity may be portrayed without strong detail. There may be strong verbal references to sexual behaviour, but the strongest
references are unlikely to be acceptable unless justified by context. Works whose primary purpose is sexual arousal or stimulation
are unlikely to be acceptable. Possibly, no strong sexual activity will be consisted, other than a couple shots of the pervert.
Theme
No theme is prohibited, provided the treatment is appropriate for 15 year olds.
Violence
Violence may be strong but should not dwell on the infliction of pain or injury. The strongest gory images are unlikely to be
acceptable. Strong sadistic or sexualised violence is also unlikely to be acceptable. There may be detailed verbal references to
sexual violence but any portrayal of sexual violence must be discreet and have a strong contextual justification. Strong violence is
used, the scene with the bat, where Beatrice, but this scene does not dwell. Also, no sadistic or sexualised violence is used.