The combination of the poster and magazine article effectively promote the film "ESCAPE" through their simple yet meaningful designs. The poster features a faceless main character from behind to create intrigue about his identity and why he is escaping. The magazine article provides production details and builds mystery around the character without revealing spoilers. Both uses simple fonts and designs that complement the straightforward story, though the article font aims for more professionalism. Their low-budget marketing strategy focused on social media promotion due to limited funds for film magazines.

1. EVALUATION: Q2
How effective is the combination of your main product and ancillary texts?

2. IMAGE
Poster Magazine
Well, as it is possible to see our team shot and edited
this two images. The thing that differentiate these
from feature films and shots films magazines and
posters is the ‘faceless’ character. We thought that as
the character hides his face by being shot from the
back in our poster image and hidden behind a pile of
files, it could lead the audience to think that he trying
to not be recognised and make them curious about
him. This is one of the link to the title ‘ESCAPE’ as
people who try to hide themselves usually are
escaping from someone or something, which is the
main theme of out film. In addition, in our poster we
show the main character outside somewhere looking
up to the sky, while in the image for the magazine he
seems locked behind this desk and files, which feels
like he is trapped.

3. LAYOUT
As we did not have enough budget our marketing strategy
was mostly based on sharing and advertising our
combination of main product and ancillary text on social
media like Facebook, YouTube, Twitter and Instagram as we
could not afford to get sponsored on notorious film
magazines which is why we added the logos of these social
media and the logo a film festival on the right side bottom, to
make it look more professional.
The font IMPACT has been used to create the title has we
thought that this would make it stand out more from the
image also by adding an empty white rectangle around it
which has been inspired by the style of the meme image
and film “straight outta…”. In addition, right underneath the
title there is the tagline that has been created with a thin font
as it was not as important like the title but it needed to be
noticeable from the rest of the image.
Lastly, on the left side at the bottom a small and very thing
font has been used in black to write the people that
participate to create the film and their respectively roles.

4. LANGUAGE
Most of the time articles in film magazines do not show or
reveal to a lot of information about the film, but just some
tips to find the plot of the story and credits. The articles are
also a place where the reviewers can give their
impressions and rate it and actors, directors and other
people from the staff can talk about in details of the film,
without spoilers.
Our magazine article, contain the production team and the
website of out film ‘ESCAPE’ which have a different font
and size from the article body. The readers can find a
plenty of information about the film and production of it,
but using really simple language and not sophisticated as
this article is mostly for casual readers rather than expert
of cinema.
In addition, it emphasis the feeling of the mystery of the
film by using words like ‘suspense’ and not letting out
information about the main character face, which can
attract potential viewers. In fact, our article has been
inspired by Little White Lies as the way this magazine
presents its article is really entertaining and it’s not too
difficult to read.

5. DESIGN
Most of the time images and articles of feature film are highly
edited to maximise some aspect of it, like the main character,
surroundings, words and to look really fancy
In our case the design of both our poster and magazine article
are quite simple, bot only because we are not professional but
also because we thought as our film is a quite simple story and
nothing incredible. However, even with out limited skills in
editing we tried to give meaning to our design, for example the
lighter blue sky symbol of freedom and the footsteps and
emblem of escape. In contrary the font used for both article and
poster can be really interesting as the article have a font which
is sophisticated because it try to look professional while the
design of title of the film in the poster is inspired by the image
‘Straight outta’, which some people may recognised and attract
them.
Audience may be very picky on these things and for some
people our work may not be appreciated as can be boring, but
some others may be really interesting as it anti mainstream to
use a really simple design to promote our main product.