This document discusses how a film title sequence can attract and address its target audience. It offers three main uses or gratifications: 1) Personal identity by allowing the audience to aspire to be like the strong protagonist character. 2) Social interaction by creating "water cooler moments" where the audience is desperate to find out what happens. 3) Entertainment through providing escapism and allowing the audience to imagine themselves in unrealistic exciting situations like being chased by hitmen or being a superhero. Identification is also offered as the protagonist can be a model for the audience to either admire or reject based on their values and behaviors.

1. Evaluation
part 4.
By Pavan Singh Gangey

2. Big Question: How did you
attract/address your audience?

3. Sub Question: what uses/ gratifications are offered
by the texts your target audience enjoy
 One gratification it offers is personal identity. This
is because it allows our target audience to aspire
to be like a valued other. This is because as our
target audience are women , women would
aspire to be like our protagonist as he is a strong
character and challenges all the female traits.
This is similarly seen in the film sky fall. This is
because men aspire to be like James bond, as
he is this strong male character who can take on
the world and come out winning at the end.

4. Sub Question: what uses/ gratifications are offered
by the texts your target audience enjoy
 Another gratification our title sequence offers is
social interaction. This is because in your
sequence we have water cooler moments. This is
because throughout our title sequence the
appearance of the antagonist is hidden
throughout. Which creates water cooler
moments as the target audience are desperate
to find our who the antagonist is. This is similarly
seen in the film 127 hours as when we see aron
has been trapped by a massive rock. He cuts off
his arm in order to get free. This was very tense as
the audience was kept on there feet whether he
was going to do it or not and whether he will
survive or not.

5. Sub Question: how is your film concept and
plot offering the use/grats
 Entertainment.
 It offers entertainment as it allows our audience
to escape from there lives. This is because there is
a scene in our plot where the protagonist is being
chased by hitmen and at the end turns out to
defeat the antagonist. This offers escapism as its
unrealistic that a women would get chased by
hitmen and come out winning , this allows our
audience i.e. Women to escape from their
working life into the life of our protagonist as it will
allow them to see what they would do in the
situation. This is similarly seen in the film
Spiderman. This is because its unrealistic that a
person could be Spiderman so it allows the
audience to escape from their lives into the life of
Spiderman which provides the audience with
entertainment.

6. Sub Question: how is your film concept and
plot offering the use/grats
 Identification.
 Our title sequence offers identification as it allows
the target audience to find models of behaviour
to either embrace or reject. The protagonist can
be seen as a model for the audience to either
admire her or reject her because of her values.
They might admire her as the picture shows she is
helping others which shows her morals and
values as she is helping others and not worried
about her self even though she’s getting these
weird phone calls. However the audience may
reject as we find out from her past that she stole
money from people bank account in order pay
for the ransom. The audience may not like this as
it could represent women in a wrong way and is
illegal to do so.