The document discusses how a film concept and plot can appeal to its target audience. It notes that Jonathan enjoys action-packed mainstream movies like The Dark Knight for the adrenaline rush from fast cuts and violence. The film's genre and conventions, like a tense scene of a protagonist rushing to catch a train, provide similar excitement. It also notes that Jonathan has left-wing political views and prefers films that challenge mainstream perspectives, so the film's protagonist being from an Asian background would appeal to him. However, the violence may lessen female interest. The social aspect of Jonathan bringing friends to watch may also attract audiences.