The document discusses how to appeal to a target audience through a film's uses and gratifications, values, and title sequence. It provides examples of how The Fast and the Furious and Death Race offer information, personal identity, social interaction, and pure entertainment gratifications. It then analyzes how the proposed film RPM would satisfy curiosity about street racing, allow people to identify with the independent female lead, provide insight into gender stereotypes, and provide diversion. The summary describes how the title sequence would appeal to car enthusiasts through shots of vehicles and show the female lead's assertiveness through a close-up of her foot on the pedal.