The document provides an analysis of how a magazine represents and attracts its target audience. It examines several pages from the magazine which feature a female model on a motorcycle to represent women in a non-stereotypical way. It also discusses using relatable stories and themes about everyday struggles to show that celebrities are just ordinary people. The document argues this approach makes the magazine appealing to a broad audience by representing different groups and avoiding pretentious or unattainable content.

1. EVALUATION OF
PRACTICAL WORK
PART
3
CHARLIE BARKER

2. HOW DOES MY PRODUCT REPRESENT
CERTAIN SOCIAL GROUPS?
THIS PARTICULAR PICTURE DISPLAYS A FEMALE SAT IN
AN EMPOWERED MASCULINE POSITION ATOP A
MOTORCYCLE. THIS PORTRAYS THE FEMALE GENDER IN
A FASHION DEFIANT TO TRADITION AND STEREOTYPES.
DESPITE IT’S TYPICALLY MASCULINE SETTING AND
STRUCTURE, THE MODEL RETAINS GREAT FEMININITY IN
THE FORM OF SEMI-REVEALING CLOTHING FACIAL
DECORATION (MAKEUP). I HAVE TRIED TO CONTRAST
THE RETRO-TRADITIONAL THEME WITH THE MODERN
CONTENT OF THE PHOTOGRAPHS. I BELIEVE THAT IN
THIS EXAMPLE, THE YOUNG FEMALE SOCIAL GROUP IS
WELL REPRESENTED. THE PICTURE JUGGLES MODESTY
AND BEAUTY IN PREFECT BALANCE. THE ROUGH AND
AGGRESSIVE NATURE OF MOTORCYCLES HELPS
THROUGH A DEEPER EDGE TO THE MODELS IDENTITY
AND HELPS DETER FROM THE MISREPRESENTATION OF
WOMEN IN THE MEDIA THAT SHOWS THEM TO BE
DAINTY AND FLOWERY. IN ESCENSE, THIS PAGE AS A
WHOLE SHOWS A CLEAR COUNTERTYPE TO TYPICAL
MEDIA REPRESENTATION.
THE TEXT ON THIS PAGE THROWS THE ARTIST I HAVE
CHOSEN BACK INTO A STATE OF REALITY. IT FEATURES
A TRUE STORYLINE AND FURTHER GIVES THE
IMPRESSION THAT THIS WOMAN IS AN ORDINARY
HUMAN BEING AND LIVES A LIFE NOT TOO DISIMILAR
TO THE PERSON READING. IN THE TEXT THE INTERVIEW
DIRECTS THE READER TOWARD THE ARTISTS LIFESTYLE
AND PREGNANCY, THINGS RELATABLE TO THE YOUNG
WOMEN THAT MAY BE POTENTIAL BUYERS OF ENVY
MAGAZINE. THE ENTIRE STORY LINKS IN TO THE
PREFERED READING OF THE MASSES. BY MAKING THE
CONTENT DOWN TO EARTH AND UNDERSTANDABLE, I
HAVE BROKEN DOWN THE BARRIER BETWEEN STARS
AND ORDINARY PEOPLE.

3. THIS EDITION OF MY MAGAZINE GENERALLY AIMS TO REPRESENT A YOUNG
YET APPRECIATIVE GROUP. I WANTED TO MAINTAIN A CLASSY, STYLISH AND
UP-TO-DATE THEME WHILST AVOIDING THE TYPICAL MUNDANE AND FONT
HEAVY STYLE EMPLOYED BY MANY OF THE UPMARKET MAGAZINES ON OFFER
TODAY. I FOUND NO NEED TO INJECT MY BLOCKS OF TEXT WITH PROTENTIOUS
CONTENT THAT ISN’T AT ALL RELATABLE TO THE YOUNGER PEOPLE OF THE
MODERN WORLD. CLASS ISN’T AT ALL RELEVENT IN THE PRESENTATION OF MY
PRODUCT. THE MODELS ARE ALL SHOWN IN THE OUTDOORS AND NOT
SURROUNDED BY DIAMONDS AND BOASTFUL OBJECTS OFTEN ASSOCIATED
WITH SUPERSTARS TODAY. BY BEING BROAD IN IT’S REPRESENTATION IT CAN
REACH OUT TO ANYONE INTERESTED IN READING A STYLISH BUT RELATABLE
MAGAZINE, NOT JUST THOSE WITH MIDDLE, UPPER OR WORKING CLASS
BACKGROUNDS.
IN ADDITION TO THE BROAD MARKET APPEAL, MY MAGAZINE ALSO OFFERS
FEATURES NOT FOCUSSED ON THE CHARTS OR ONE HIT WONDERS. IT’S A
MAGAZINE FOR THE FANS OF BOTH LONG RUNNING BANDS AND THOSE
MAKING AN ENTRY TO MUSICAL WORLD. I FELT IT IMPORTANT TO AVOID
SOLELY FOCUSSING ON THE PRESENT AS MANY OF THE BRANDS THAT DO THIS,
IGNORE THE LESS MAINSTREAM ARTISTS THAT ARE STILL OUT THERE AND STILL
HAVE LARGE FANBASES. ALSO, THE COVERAGE OF MORE ESTABLISHED
ARTISTS HELPS IN THE ATTRACTING OF MULTIPLE AGE RANGES. IT COVERS
MANY ERA’S OF STARDOM.

4. HOW DID I ATTRACT AND
ADDRESS MY AUDIENCE?
DIRECT MODE OF ADDRESS CREATES A
DIRECT CONNECTION WITH THE AUDIENCE
THROUGH THE ARTIST EYE CONTACT, THIS
MIGHT ACT AS ENCOURAGEMENT WHEN
CHOSING WHICH MAGAZINE TO BUY.
BY LISTING THE OTHER MAIN ARTISTS THAT
FEATURE IN THIS MONTHS EDITION, YOU
ARE COVERING A WIDE RANGE OF TASTES
AND PROVIDING MORE PULL FACTORS. BY
HAVING GREATER VARIETY YOU ARE
MORE LIKELY TO APEAL TO EVERYONES
PREFERED GENRE.
BY PROMOTING THE ‘100 SONGS TO
SAVE ROCK AS WE KNOW IT!’ YOU ARE
OFFERING UP THE CHANCE FOR PEOPLE
TO DISAGREE ANF GIVE THEIR OWN
OPINIONS. AUDIENCE PARTICIPATION
AND INTERACTIVE SELLING ARE USEFUL
METHODS OF ATTRACTING YOUR
TARGET AUDIENCE.
THE FORMAL COLOUR SCHEME ALSO
ACTS AS AN ATTRACTION. THE EYE
CATCHING RED HELPS DRAW ATTENTION
AWAY FROM THE MORE TACKY AND
MULTICOLOURED MAGAZINES THAT
MAKE UP THE MUSIC SECTION OF THE
MAGAZINE STAND.

5. ALL OF THE PICTURES ON THIS PAGE
FEATURE DIRECT MODE OF ADDRESS
[HIGHLIGHTED ON IN THE PREVIOUS
SLIDE].
THE EDITORIAL LOCATED AT THE
TOP RIGHT OF THE PAGE IS A
MESSAGE FROM THE MAGAZINES
EDITOR TO THOSE WHO HAVE
PURCHASED OR A ARE READING
THE MAGAZINE. THIS PERSONAL
ADDRESSEL MIGHT APPEAL TO THE
AUDIENCE AS IT PROVIDES AND
INSIGHT INTO WHAT’S COMING IN
THE NEAR FUTURE. THEREFORE, THIS
FEATURE IS BOTH AN ATTRACTION
AS IT OFFERS INFORMATION, AND
A FORM OF ADDRESSING THE
AUDIENCE.
BENEATH THE ENVY THIS WEEK
TITLE, THERE ARE A LIST OF THE TOP
STORIES AND TOP FEATURES. ONE OF
THESE IS ENTITLES ‘POSTER PARTY’. THE
PROSPECT OF FREEBEES IS ATTRACTIVE
TO ALL AUDIENCES AS IT INCLINE THAT
YOU ARE GETTING MORE FOR YOUR
MONEY .
BY USING THREE PICTURES ON THIS
PAGE, I HAVE ESSENTIALLY BROKEN IT
DOWN INTO SMALLER MORE
MANAGEABLE PIECES OF TEXT TO
READ. IN TURN, THE AUDIENCES
ATTENTION SPAN AND VISUAL
REQUIREMENTS HAVE BEEN SEEN
TOO.

6. THIS ARTICLE HIGHLIGHTS MANY EVERY DAY
STRUGGLES THAT THE ARTIST FACES. RELATABLE
EVENTS SUCH AS PREGNANCY ARE EXPLORED
WITHIN THE TEXT. BY IMPLEMENTING RELATABLE
THEMES, YOU ARE CONVEYING A MESSAGE
THAT SAYS ‘STARS AND ORDINARY PEOPLE ARE
SO UNLIKE ON ANOTHER.
THE USE OF ANOTHER FULL ON PHOTOGRAPH
WOULD BE PROVE USEFUL IN ATTRACTING THE
DIE HARD FANS OF THE ARTIST. HEAVILY
FEATURING SOMEONE APPEALS TO THOSE
WHO SHOW GREAT INTEREST IN WHOEVER IT
MAY BE. THEIR FAVOURITE STAR IS BEING
EPLORED IN GREAT DETAIL ON A PERSONAL
LEVEL.
THIRDLY AND FINALLY, A QUOTATION HAS
BEEN USED TO HELP GRAB THE ATTENTION OF
READERS. BY ADDING THE DRAMATIC PHRASE
TO THE PAGE, I HAVE ENCOURAGED THE
AUDIENCE TO READ ON TO FIND OUT WHERE
THIS QUOTE STANDS IN RELATION TO THE
ARTIST.