The document describes the development of a house music magazine from the preliminary task to the full product. It discusses improvements made such as adding effects to images, more creative decisions with photos, and costume/prop planning. Feedback indicated the product suits its target audience though could be more creative. Strengths include its colorful, clear layout while weaknesses include a generic contents page and room for more creativity. Overall the producer gives the product an 8/10.

1. 1. In what ways does your media product use
develop or challenge forms and conventions of
real media products?
For a music magazine a typical generic feature used constantly is the Masthead, this is
the title of the magazine. In this case my Music Magazine is called ‘Raver’ and is placed
right at the top of the cover and in the centre. This is a generic convention which I have
chosen to do as I wanted to keep it the same as most magazines also because it makes
it stand out and eye-catching. The other conventions I used on the cover of the
magazine is the barcode and the sub-titles. However I added another convention which
is different and not all magazines have on the cover, I added the Twitter, Facebook and
Instagram logo to it. This is a good convention as most of my readers will mostly use
these social networks and it is a good advertising tool for the magazine.
I used a medium close up picture for the cover as most magazines use this type of
shot, I also added an effect to develop the convention to give a “futuristic” and
“electronic” look to it as my magazine is a House Music Magazine.
Overall the Front Cover follows most generic conventions but some have been
developed and some completely new. The cover looks futuristic and electronic which
relates to the genre of my magazine “House Music”.

2. FRONT COVER
MASTHEAD – CENTRE, COLOURFUL,
MASTHEAD BOLD, EYE-CATCHING
IMAGE-
MEDIUM
SHOT,
SUB-TITLE CLOSE
SUB- UP,
TITLES- ADDED
COLOURFU EFFECT
L, TECHNI-
COLOURED NAME
, EYE- OF
CATCHING, COVER
BOLD STAR-
BOLD,
EYE-
CATCHIN
G,
COLOURF
UL
BARCODE – SOCIAL NETWORKING LOGOS
COLOURFUL TEXT GENERIC – SO AUDIENCES CAN KNOW
CONVENTION THAT THE MAGAZINE ARE
“ONLINE”

3. CONTENTS
I CHANGED THE ALIGNMENT For the contents page I chose a layout which
BEFORE OF MY TEXT INTO COLOUMNS most magazines have because it is more
AS IT IS MORE OF A FEATURE readable and clear, however I did change a few
WHICH MOST MAGAZINES
features and developed it to make it more
HAVE
presentable and attractive. For example I chose
a picture to be the main image (which is the
cover star) and instead of having the background
plain white which most magazines have, I added
a patterned background to make it more vibrant
and lively.
A REAL MAGAZINE
CONTENTS PAGE WHICH IS
SIMILAR TO MINE

4. DOUBLE PAGE SPREAD
My double page spread is very colourful and vibrant, I As a young adult myself and an electronic music fan,
did this as my target audience is aimed at young all the electronic magazines I have read all used light
adults and so I wanted the double page spread to colours as it looked very young and futuristic and
look young and fresh. I laid out the spread in ways electronic and so to achieve this look I used the
which is similar to a typical layout of a music colours Blue, Pink, Green, and Yellow as I also wanted
magazine, A bold title, a main picture and other small the magazine to look girlish to get rid of the
photos, and column aligned text. stereotype that electronic music fans are mostly
males.
The pictures that I have taken were a variety of
different shots, from different outfits to having props. I also decided to develop the convention of having a
I did this as most double page spreads, the artist or white background on the double spread by using the
bands wore different outfits and had props. For my same pattern I used on the contents page the square
costume and props planning I stated that I wanted pattern; as the pattern looks very futuristic and
pink headphones and a colour jacket to be worn different. Also I decided to use the same pattern to
which I ended up finally able to achieve. The double make the magazine consistent, because I didn’t want
page spread is what a typical music magazine would to have pages which looked all different, I wanted to
look like. create consistency and so I used the same colours
and patterns throughout.
From feedback I got from fellow peers they all said
that they like colourful pages and clear layouts in a
double page spread, which I wanted to achieve and
so I split the text into 3 columns so that the reader
will be able to read the text easier.

5. DOUBLE PAGE SPREAD
MAIN PICTURE
MAIN PICTURE
SIMPLE PLAIN WHICH IS BIG, THEN
BACKGROUNG USED, MINI PHOTOS WITH
AND TITLE DIFFERENT OUTFIT
HEADING – TITLE, NAME OF ARTIST,
FUTURISTIC TEXT TO RELATE TO
ELECTRONIC MUSIC, COLUR BLUE AS
ITS VIBRANT
3 COLUMNS
3 COLUMNS-
EASY TO
I DECIDED TO MAKE MINE
READ, CLEAR
MORE ATTRACTIVE TO
ATTRACT A YOUNGER
AUDIENCE WHICH IS PEOPLE
AGED 15-TO LATE 20s

6. HOUSE MUSIC
Q2. HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS?
As my media product is for the genre of house music the sort of social groups that will be represented is electronic
fans and “Ravers”. A raver can be anyone who attends an all night party (could be underground and small or "bust-
free" and a massive) consisting of DJs who play electronic dance music (for example: trance, HOUSE, happy hardcore,
drum & bass, etc.) frequently. They are identifiable by their brightly coloured clothing and because of this I decided to
make the magazine bright and colourful, which I did. I also named the magazine “RAVER” as it suited the theme of the
magazine.
EXAMPLE OF THE TYPE OF
As my media product is for
SOCIAL GROUPS THAT MY
MEDIA PRODUCTS electronic/house music, the social
REPRESENT groups are mostly young but it can also
represent the older generation when
electronic music hit the scene, but my
media product can exclue some groups
such as the mainstream groups and the
very young such as ages between 9-14
as the magazine features clubs and raves
which are only for over 17 and so feel
alienated.

7. MY HOUSE MUSIC MAGAZINE REPRESENTS PARTICULAR SOCIAL GROUPS SUCH AS THE RAVERS
The colours used such as the blue, pink, yellow, green etc are the colours in which most ravers like to dress up in. The ''Hottest
Raves Of The Year'' subtitle on the cover page shows that this type of magazine is for people who like going to raves. The other
social group that my magazine could represent is the electronica fans which are interested in making their own music and so I
added instruments in my magazine such as the keyboard.
Overall to target these social groups I used the presentation of the magazine to make the relate to it and showcased features
such as “the hottest raves” and “top 10 gigs” to attract these social groups.

8. Q3. WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRUBUTE YOUR MEDIA PRODUCT AND WHY?
I’ve decided to publish my magazine for music magsbecause I think that this
institution has a space that can be filled by my magazine, mainly because of it’s
genre. Most of the magazines are guitar based and because it has experience selling
music magazines, I think they would be good selling my magazine. My magazine is
part of the house music genre which I think could be filled with my magazine since
this institution sells no house music magazine. As a result this can fill a hole and
make profit for the business
I would sell my magazine in corner shops because these are the most popular ways
that magazine are brought (apart from online subscriptions which I would include)
because house is one the most popular genres around at the moment.

9. Q4. WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?
The audience for my House Music Magazine would be young adults who are electronic fans, so people
who listen to DJs and who play electronic dance music like; trance, HOUSE, happy hardcore, drum &
bass etc. These are the audiences I am targeting as this generation is growing up in the technology era
where music is now all made electronically and so what better to base my magazine on.
This audience would be attracted to my media product as it features DJs, raves, gigs, colours, and a
futuristic feel. A typical reader of my music magazine would be like the girl in my reader profile
research:
RAVER READER
Abbey Lee 19 lives in London. She is a passionate electronic music fan; her favourite genre of electronic music is House Music. She is a first year
student in university; her scene is nightclubs and raves. She attends all her favourite DJs gigs/concerts. Her favourite artists/djs are Deadmau5, Benny
Benassi, Dafts Punk and LaLa. Abbey Lee loves reading magazines such as RAVER. Abbey Lee has a collection of RAVER magazines, however mainly
buying them only for the posters and the free CD tracks they offer every two months. Abbey Lee and her boyfriend attend local DJ gigs and often help
out at the local music store on the weekends. Her circle of friends all enjoy House Music and also most of the rest of the students at her University
listen to it too. Abbey Lee's view on House Music is that it is a growing genre where there are more younger fans. Abbey Lee also likes to dress like the
female DJs and fellow ravers displayed in RAVER magazine and gets her style inspiration from RAVER as there is a style section in the magazine. Abbey
Lee is seen as the leading light and the one everyone in her peer group look up to and often sets the fashion and music taste of the group, the music
she has on her iPod is well applauded and and respected amongst her group.
This is the type of audiences I would have as for example Abbey Lee likes electronic music and she
attends nightclubs and raved and her favourite artists include DJs Daft Punk which are house music DJs.

10. Q5. HOW DID YOU ATTRACT YOUR AUDIENCE?
To attract my audience I used titles on the cover of my magazine mentioning words such as RAVES,
GIGS, INTERVIEWS, HOUSE etc, these are words which will attract my particular target audience. I also
used vibrant colours which I have mentioned before because as been told by fellow peers “the look of
the magazine is what attracts a reader in buying it”, so by using colours which are colourful and
playful, I was able to also attract certain social groups, the RAVER social group. I also stated on the
cover of the magazine “free posters to be given away” because from my primary research I asked the
panel if it was a good idea to give out a free CD or track with the magazine, they all agreed but I
decided to change a free CD into a free POSTER as on the Raver reader profile Abbey Lee likes to but
magazines “mainly buying them only for the posters”.
Out of the 6 fonts I tested on in my title block
analysis, I felt I made the right decision is choosing
the one I used, as it has a techno feel to it, it suits an
electronic music magazine and also it is bold, clear
and eye-catching. This is what I also feel like that it
attracts my audience as it is one of the first things a
reader would see and because the masthead looks
so electronic the reader will pick up the magazine
and read it.

11. Q6. WHAT HAVE YOU LEARNT ABOUT THE TECHNOLOGIES FROM THE PROCESS
OF CONSTRUCTING THIS PRODUCT?
For this media product which is a Music Magazine the main piece of software I used was Adobe
Photoshop CS5, which is something I had very limited knowledge in how to use it. But I managed to
adjust well and learn new skills in how to make my product look like a professional Music Magazine.
This technology was quite tricky to use at first but once I learnt the basics such as adjusting the
dimensions of an image, changing the colour of text and backgrounds and adding new fonts that had
been taken off other sites (such as Dafont) and adding shapes I was then able to develop my
knowledge further by adding effects and cropping my pictures using the wizard tool etc.
I also learnt many new tricks on Photoshop such as
the “adjustments” feature where I could change the
contrast/tone of my image which I did do, and also
the Hue & Saturation.
There were many problems that did occur in
creating this product, for example some of my
TOOLS ON PHOTOSHOP
pictures were quite dull and the lighting was not WHICH I USED
that good and to improve them I used the Hue and
Saturation Adjustment to change the colours of the
images which helped in creating the colourful
double page spread and I think it does look very
good and suits the theme of the magazine.

12. Q7. LOOKING BACK AT THE PRELIMINARY TASK WHAT DO YOU FEEL YOU HAVE LEARNT I
N THE PROGRESSIOM FROM IT TO A FULL PRODUCT?
Preliminary task
In the preliminary task I did not make many creative or micro decisions were needed. I
just took a quick snapshot and did not think about how I was going to take it and what
kind of shot I wanted, and for the editing part of the task I used the same font throughout
which made the cover rather dull.
However I do think that I did the task to a fairly good standard but could be improved by
re-arranging the text and make it more creative and less dull
In regards to props I made sure I used students who were well dressed to give a sense
that the school’s students have high standards, this was the only consideration I took in
creating this cover.
Main Task
For the main task, I wanted my media product to be very creative and so I did some
Costume and Props planning to help me to decide what type of pictures I wanted to
take, also the design drafting helped me a lot as I based my product on these drafts, they
gave me a step forward in creating a product I wanted to achieve. I made some creative
decisions such as adding effects to the final images because I wanted to portray the
techno coloured side of electronic music which resulted in a good outcome.
My time management could have been improved, I spent too much time in preparing
myself in taking the pictures and when it came to editing them I had very little amount of
time in order to complete the final product and so I feel that I could improve my product
much further. However some of the pictures turned out well, I managed to use around
over 9 different types of photos; photos of the cover star, other artists and even a RAVE, so
I feel that my pre-production went well.

13. HOW SUCCESSFUL YOUR PRODUCT IS WITH YOUR TARGET AUDIENCE USING AUDIENCE FEEDBACK.
Q1. DO YOU THINK THAT RAVER MAGAZINE SUITS Q2. OVERALL WHAT WOULD YOU RATE THIS
THE TARGET AUDIENCE IT IS AIMED AT? MEDIA PRODUCT, 1 BEING THE LOWEST AND 5
BEING THE HIGHEST
1
YES
2
NO
3
4
5
Out of the 10 people I asked, 8/10 said yes, this is a good Out of the 10 people I asked no one rated it 1 or 2 but 2
response but also makes me realise that I could have people rated it 3, 3 people rated it 4 and 5 people rated it
made more changes product to make it a better effective 5. Overall it is a good result but I know I could develop
product. my product to achieve 10/10 rating it 5.

14. Looking at my final products I can see that there is still lots of room for improvement that can be made, for example I could improve
the contents page and make it less structured and more creative. Also I could have added a few more texts on the front cover as it lacks
any bold headings, also I could have used more shapes on the cover to make it more eye-catching. However I do feel that I did
complete my media product and I am pleased with the outcome, it is colourful, authentic, original, structured well and I have used a
good range of photos and made many adjustments to make them stand out.
STRENGTHS WEAKNESSES
●Colourful ●Can be more creative
●Clear layout ●Contents page is too structured
●Good wide range of pictures used ●Generic
●Consistency ●Can be improved
Overall I give my media product an:
●11 pictures used
●Eye-catching
●Suits the theme of magazine
●Well designed
●Good use of range of tools made in editing the pages
8/10