4. Similarities
1. On both front covers 2. On both there is a 3. On both magazines 4. On both the cover lines
there is the date, issue similar shot which shows there is the use of red to are a mix of serif and sans
number and barcode more of the body, this highlight important serif fonts which shows
these are conventions of makes it easier to convey information in the sell contrast and a mix of
all magazines front the genre through lines, this stands out and classic/vintage with
covers this follows clothing and stance, there draws the reader’s eye urban styles this follows
conventions. is no conventions for this. this is a convention. conventions.
5. On both there is the
use of puggs to draw the
readers eye to a certain
bit, these both use the
same contrasting colours
to make it stand out –
this follows conventions.
5. Differences
1. On my cover the image 2. On my cover there 3. On my magazine I 4. On NME the name of
of the artists is a long shot isn’t sell lines going across offer a free poster to the magazine is slightly
to show all clothing the image as I didn’t entice the reader unlike covered whereas I wanted
whereas NME’s is a want to cover it but NME NME who doesn’t offer mine to be visible as my
medium shot which has the sell line right anything free making magazine is new and not
doesn’t show feet there across the people this mine more appealing this well known there is no
isn’t conventions for this. follows conventions. follows conventions. conventions for this.
5. On my cover I rotated
my text to make it look
more urban and
interesting whereas NME
has text straight all over
the cover this follows
conventions for youth.
7. Similarities
1. On both contents 2. On both there is a 3. On both magazines 4. On both there is very
pages there is the date so similar layout with the there is the contrast of small text, this is a
people know when it was strip down the side with white text on black convention of magazines
published which also tells extra information on it shapes, this highlights with sizing rarely
you when the next issue is related to the artists in that information. This exceeding around 10 for
due etc. This follows the magazine. This isn’t a isn’t a convention but is the main body of text.
conventions. convention but an extra. very common. This looks professional.
5. On both there is the
main article name and
then a line of text
beneath it, this is a
convention as it tells the
reader more information
about the article.
8. Differences
1. On both my contents 2. On both there is a 3. On both magazines 4. On both there is very
page I use multiple similar layout with the there is the contrast of small text, this is a
images which is the strip down the side with white text on black convention of magazines
convention whereas NME extra information on it shapes, this highlights with sizing rarely
use only one image related to the artists in that information. This exceeding around 10 for
meaning mine is more the magazine. This isn’t a isn’t a convention but is the main body of text.
conventional. convention but an extra. very common. This looks professional.
5. On both there is the
main article name and
then a line of text
beneath it, this is a
convention as it tells the
reader more information
about the article.
10. Similarities
1. On both articles there is 2. On both there is a 3. On both magazines 4. On both there are
the use of uneven text, similar sized text which is the article/picture credits images of the artists the
and quotes this shows the around a size 8 – 10. This are written quite small article is about which
urban style for the target is a convention of next to the title. This may interest perspective
audience both magazines magazine articles and appears professional as readers and makes the
are aimed at. This breaks looks professional. This this appears regularly page more interesting
the conventions. follows conventions. and follows conventions. this follows conventions.
5. On both double page
spreads there is a slight
introduction into the
article which gives an
overview of what readers
can expect this is
conventional.
11. Differences
1. On my magazine 2. On my magazine there 3. On my magazine the i 4. NME has used black
article there is tour dates is three pictures taking use more than one and white contrast
which promotes the artist up half a page whereas quotations which is next whereas I have remained
and relates to the on the NME magazine to the pictures whereas using my house style
information on their new there is one main picture the NME magazine has a throughout including in
album. taking up a page . quotation as the title. the article.
5. My article makes clear
who the artist is in the
title whereas NME doesn’t
tell you who it is until
you read the article or
look at the picture.
12. 2. How does your media product
represent particular social groups?
13. Top button done up on shirt.
Vintage
style collar
follows Indie
Clothes
conventions.
Jess & George represent the social
group I was aiming to reach
Retro
through their Indie apparel. I
style jacket
purposefully included this to follows Indie
ensure that the genre of the Clothes
magazine was obvious just from conventions.
the clothing they are wearing.
Converse are openly Desert Boots are
acknowledged as openly acknowledged
Indie style shoes. as Indie style shoes.
14. 3. What kind of media institution might
distribute your media product and why?
15.
16.
17. Bauer
A more appropriate publisher for my magazine would be Bauer, they
produce music magazines which generally focus of a range of genres
and don’t focus on Indie-Pop specifically or at all. This means there is a
gap in the market for Bauer Media to produce an Indie music
magazine to rival IPC’s Indie magazine NME. Bauer Media reaches
over nineteen million UK adults across multiple media channels a
week. This would make Bauer a perfect publisher for my magazine. As
seen in the table below there are no magazine covering Indie-Pop for
young adults/teenagers for Bauer Media.
Magazine Name Music Genre Target Audience
Mojo Music - No particular The MOJO audience is predominantly male
genre (77%) and affluent (63% ABC1).
Q Music - No particular The audience is split 75% male to 25% female
genre and is affluent (with 68% ABC1).
Kerrang! Rock Music 15-35 male bias
18. Bauer
Magazine Average Issue
Name Readership
These figures were calculated from
Mojo 248
the average readership of each
Q 427
issue in the year starting Oct 2010
and ending September 2011.
Kerrang! 356
Magazine Jan- Jan- YOY %
Name Jun Jun (year These figures clearly show there has
2011 2010 on been a drop in readership in Bauer’s
year) music magazines so a new Indie-Pop
change magazine may be the perfect answer
Mojo 87,262 91,678 -4.8% to increasing readership again.
Q 80,418 89,450 -10.1%
Kerrang! 43,033 44,013 -2.2%
19. 4. Who would the audience be for your
media product?
20. Both genders are included which would appeal
Top button done up on shirt. to both genders in the target audience
Vintage
style collar
follows Indie
Clothes
conventions.
Jess & George represent the target
audience that I was aiming for.
Also, the way in which they’re Retro
styled has connotations with style jacket
Indie clothing which is the target follows Indie
audience also. The ways in which Clothes
they are represented and would conventions. Age – Their age
is that of the
appeal to the target audience of
Target Audience
teens/young adults (stretching to meaning they would
a maximum of around 25), both appeal to them.
female and male interested in Converse are openly Desert Boots are
acknowledged as openly acknowledged
Indie music. Indie style shoes. as Indie style shoes.
21. Indie-Pop music magazine aimed at a target
audience of BC1C2’s around 13 – 25 (young
adults/teenagers). I chose this genre as from my
research into this target audience this would be
highly appreciated and caters to their musical
tastes.
24. Focus Group results
A focus group was held with 2 male’s and 2 female’s aged
16/17. This fell perfectly into the age range I was targeting
and enabled me to see what each gender thought of my
ideas. I pitched the idea of a music magazine called
“Impulse” originally but the male’s didn’t like this name.
I then suggested the name “Influxx” which both genders
liked a lot. I then showed some ideas for fonts and the
original font wasn’t liked but the second one chosen was
(see below). I also pitched to them the ideas I had for
articles, they agreed with all and said the artists chosen
and the subject of the articles were all something they
would really enjoy reading (some a little less than others
depending on gender/interests)
(First shown and (Second shown and
disliked) liked)
25. Based on my research from my
questionnaire results and the focus
group I decided some articles I would
create for my magazine were:
• Up and coming band THE QUEEN OF HEARTS
interview.
• Ellie Goulding new album review
• Foster the People Birmingham gig review
• Top 20 chart
• Poster of Foster the People
• Up and coming gig information
•Which acoustic guitar is best on a budget?
26. • I used colloquial language such as “new band on
the block” (in the article)
• I used rhetorical questions such as “What is the best
acoustic guitar on a budget?”
• I included all of the clothing connotations of Indie-
Pop style.
• I also offered the incentive of a free foster the
people poster.
27. 6. What have you learnt about technologies
from the process of constructing this
product?
28. I learnt how to use a
camera and location to
take effective and
professional photos. This
was the raw image
which I then improved
using Photoshop.
I learnt how to use
I learnt how to use
Photoshop to create my
Adobe in Design to
front cover. This was also create my contents page
brilliant for image and double page spread,
manipulation and this was useful for
editing which I used layouts, it enabled
throughout to improve total control over
image quality. where everything
would be.
29. Photoshop Skills
I learnt how to remove a
blemish from a picture by
using the clone stamp tool
to remove the shine from
the guitar. I did this by
selecting the texture from
the guitar.
I then ‘painted’ on
the texture over the
shine which made it
look the same as the
rest.
30. I learnt how to crop out an image from the
background by using the magnetic lasso tool to
crop the guitar out so there was no background.
32. I learnt how to edit a pictures brightness/contrast
to make it look more professional and appealing.
33. I learnt how to edit a pictures colour balance to
make it look more professional and appealing.
34. I learnt how to
insert a puff onto
my front cover.
35. I learnt how to insert
and edit text in
Photoshop. I selected
a font from
Dafont.com, wrote in
my chosen text and
made it large.
I then opened this text
in Photoshop.
44. Similarities
1. On both covers I 2. On both covers I used 3. On both covers I used 4. On both covers I used
included puggs, I think strokes on the cover lines underlining to highlight rhetorical questions to
they are both incredibly to ensure that they stood text. This made it stand involve the reader more.
effective in drawing the out. I also used contrast out and reinforce the This makes the reader
eye to a certain piece of to ensure that they were importance of the more likely to pick up the
information. eye-catching. information. magazine.
5. On both covers I used
a brick wall
background, this appeals
to the target audience as
its seen as almost ‘urban’
therefore appropriate for
teens.
45. Differences
1. On my preliminary 2. On my music 3. On my music 4. On my music
task I included a sell magazine I included a magazine I used a long magazine I used the
line, in the main task I barcode and price. This shot. This is a convention incentive of a free poster
didn’t feel this was looks professional as of music magazines when to entice readers to buy
suitable for a music though you are able to more than one person is it. This is also a
magazine due to purchase it. pictured. convention of magazines.
conventions of real ones.
5. On my preliminary
task I didn’t have many
cover lines but in the
main task I put much
more as this looks
professional.
47. Similarities
1. On both covers there is 2. On both there is a 3. On both magazines I 4. On both titles I used a
the date, this is a similar layout of pictures used shapes for the page strokes which enhances
convention of contents across the page corner to numbers to make them the text so it stands out
pages of all magazines. corner breaking up the stand out from the rest of from the page. This also
Both are at the top of the text, looking attractive the text making it easier matches the titles on the
page therefore visible. and looking interesting. to find articles. front covers.
5. On all images on both
pages I anchored them.
This made the page
appear more attractive
and was practical to find
the relating article.
48. Differences
1. On my main task I put 2. On my music 3. On my music 4. On my music
a title for the articles and magazine the images magazine I used a magazine I put a page
then extra information were far better quality, message from the editor number and website
below which was far more not as zoomed in and to make it seem more which is a convention in
professional and gave without the flash shine professional and personal real magazines on
further information. appearing. to the readers. contents pages.
5. On my preliminary
task I didn’t have many
articles but in the main
task I put many more as
this looks more
professional.
49. Although we didn’t create a
double page spread in the
preliminary task, I think this
shows the skills I have gained
as I have managed to
produce one of a good
quality following all the key
connotations that are
required. Also, I used many
different techniques to create
this style which I hadn’t been
aware of in the previous task
showing an improvement in
knowledge.
50. How I feel I’ve improved overall
• Better quality images
• More professional layout of pages
• More and better quality content
• Use of more magazine conventions
• Use of creativity
• Exploration of different fonts
• Improvement of skills in Photoshop and Adobe Indesign
• A consistent house style use effectively to promote
attention where required
• Using more technical features to produce a more
professional and polished finished product
