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My Magazine
 Evaluation
  By Theo ward
What ways does your media product use, develop or challenge forms and
conventions of real media products?
Front cover
   The similarity (red arrows) between my magazine and the magazine of NME include; like NME I
   have maintained a colour theme and house style this also shows the rock theme well, the
   cover lines on NME are very bold and have had brushes used on them I incorporated this into
   my magazine too. Having a young musician and a new band was key for both magazines, this
   was because my target audience was teenagers / young adults. Before I began the project I
   did a survey and asked "What would a article in a music magazine have to include?”. One next
   slide

   The differences (blue arrows) between my magazine and the magazine of NME include; NME
   has used more flash boxes and banners this gives it a very professional look I didn't include flash
   boxes because i felt my articles stood out and I didn’t want to clutter the page. Another thing
   that NME included that my magazine doesn't are extra article pictures, they catch the readers
   attention however I felt that they would clutter the front cover and distract the reader from the
   lead article. I compared my magazine to NME because it has bold colours and it’s "in your
   face". The genre of rock is a associated with this theme, when I sent out my survey, responses all
                                              Maintained a consent
   said my genre was rock.                   colour theme. Both with
                                            identifiers and in the left 3rd

                                            Bold masthead and a thick
                                              stroke. Cover lines with
                                              brushes relevant to the
                                                       genre

                                              Young artist, to interest
                                                target audience



                                              Click to see the
                                            differences outlined
What ways does your media product use, develop or challenge forms and
conventions of real media products?
Front cover
  The similarity (red arrows) between my magazine and the magazine of NME include; like NME I
  have maintained a colour theme and house style this also shows the rock theme well, the
  cover lines on NME are very bold and have had brushes used on them I incorporated this into
  my magazine too. Having a young musician and a new band was key for both magazines, this
  was because my target audience was teenagers / young adults. Before I began the project I
  did a survey and asked "What would a article in a music magazine have to include?“ One next
  slide

  The differences (blue arrows) between my magazine and the magazine of NME include; NME
  has used more flash boxes and banners this gives it a very professional look I didn't include flash
  boxes because i felt my articles stood out and I didn’t want to clutter the page. Another thing
  that NME included that my magazine doesn't are extra article pictures, they catch the readers
  attention however I felt that they would clutter the front cover and distract the reader from the
  lead article. I compared my magazine to NME because it has bold colours and it’s "in your
  face". The genre of rock is a associated with this theme, when I sent out my survey, responses all
  said my genre was rock.


                                          Article pictures for extra
                                                   articles

                                          More cover line art, a way of
                                        not cluttering up the cover with
                                           pictures but still draws the
                                         reader attention to the article

                                          Use of flash boxes to draw
                                              reader attention
Contents page
 The similarities (red arrows) between my contents page and other real life examples
 include; the layout between my magazine articles and Clashes articles are located on
 the left 3rd in a straight line and the don’t stretch beyond the half way mark of the page,
 this give the page a clean and stylish look easy for readers to identify which articles are
 on which page. They have also included images of the main articles on the front page
 and underneath them are names of the articles.
 The differences (blue arrows) between my content page and real life examples include;
 on my contents page I have added an arty background which stands out this is to
 catch the readers eye, the real life magazine has a clean back page with straight lines, I
 felt this made it dull and wouldn’t involve the reader. I have also included the magazine
 name in the left 3rd at the top, this is so when/if people flick through the magazine they
 know instantly the name (and genre) to some extent, the other magazine just has
 ”contents” I felt this wasn't as eye catching. Finally I have included a subscription box
 where the reader can see where they can subscribe for monthly issues, having this box
 fairly big means that it catches the readers eye.

                                      Bold text, clearly showing
                                        where and what the
                                             articles are

                                       Images showing the main
                                               articles



                                       All the article lined up and
                                          regulars and features
                                             labelled clearly

                                 Click to see the differences outlined
Contents page
 The similarities (red arrows) between my contents page and other real life examples
 include; the layout between my magazine articles and Clashes articles are located on
 the left 3rd in a straight line and the don’t stretch beyond the half way mark of the page,
 this give the page a clean and stylish look easy for readers to identify which articles are
 on which page. They have also included images of the main articles on the front page
 and underneath them are names of the articles.
 The differences (blue arrows) between my content page and real life examples include;
 on my contents page I have added an arty background which stands out this is to
 catch the readers eye, the real life magazine has a clean back page with straight lines, I
 felt this made it dull and wouldn’t involve the reader. I have also included the magazine
 name in the left 3rd at the top, this is so when/if people flick through the magazine they
 know instantly the name (and genre) to some extent, the other magazine just has
 ”contents” I felt this wasn't as eye catching. Finally I have included a subscription box
 where the reader can see where they can subscribe for monthly issues, having this box
 fairly big means that it catches the readers eye.

                                      Arty and bold background
                                      fits the genre and catches
                                               readers eye


                                    Magazine name so readers can
                                    quick identify the name of the
                                    magazine when flicking through
                                                pages


                                     Large subscription box for
                                              readers
DPS- double page spread
The similarities (red arrows) between my DPS and other real life examples include; both magazines
have included strap lines which expands upon the headline above, this gives the reader a sense of
what the article is going to be about without reading the whole thing. Another thing both DPS’s
include are Drop caps this enhances the look of they page and draws in the readers as it stands out.
The photography in both the DPS’s are very similar they span the whole 2 pages, this immediately
catches the readers attentions as it’s different to the other pages, when the artist is well or suits the
genre it has more of an effect. Finally the article columns are flush to the left giving them a straight
edge on the left hand side, this makes the magazine look clean and professional it also helps with
the layout.
The differences (blue arrows) between my content page and real life examples include; I have
included the masthead and the page name at the bottom right hand side of the page, this is so
that when a reader picks the magazine off the shelve and flicks through they can easily find and
Identify the magazine. Another thing I have included in my magazine that Clash hasn’t is a pull
quote this is a quote that stands out in order the pull in the reader, this makes the reader want to
read the whole story/article. A final thing is that the article in my DPS spans the whole two pages the
disadvantage with this is that it may put readers off from reading the whole article, Clash has used
the image as they main pull for young readers as they may not be prepared to read mountains of
writing.
                                          Strap lines that expand
                                            upon the head line

                                         Drop caps enhance the
                                          look of the magazines
                                                   article

                                          Photography shows the
                                         reader instantly who the
                                              article is about

                                         Flush to the left columns
                                           show professionalism
                                                                     Click to see the differences outlined
DPS- double page spread
The similarities (red arrows) between my DPS and other real life examples include; both magazines
have included strap lines which expands upon the headline above, this gives the reader a sense of
what the article is going to be about without reading the whole thing. Another thing both DPS’s
include are Drop caps this enhances the look of they page and draws in the readers as it stands out.
The photography in both the DPS’s are very similar they span the whole 2 pages, this immediately
catches the readers attentions as it’s different to the other pages, when the artist is well or suits the
genre it has more of an effect. Finally the article columns are flush to the left giving them a straight
edge on the left hand side, this makes the magazine look clean and professional it also helps with
the layout.
The differences (blue arrows) between my content page and real life examples include; I have
included the masthead and the page name at the bottom right hand side of the page, this is so
that when a reader picks the magazine off the shelve and flicks through they can easily find and
Identify the magazine. Another thing I have included in my magazine that Clash hasn’t is a pull
quote this is a quote that stands out in order the pull in the reader, this makes the reader want to
read the whole story/article. A final thing is that the article in my DPS spans the whole two pages the
disadvantage with this is that it may put readers off from reading the whole article, Clash has used
the image as they main pull for young readers as they may not be prepared to read mountains of
writing.
                                            Pull quote “pulls” in
                                                  readers



                                           Small article, doesn’t
                                            intimidate reader




                                          Masthead at the bottom
                                           right of the page is a
                                              quick identifier
How does your media product
represent particular social groups?
One thing I had to consider when deciding on the way I wanted my magazine to be represented were
my survey results; When I ask people what music they normally listen a high percentage said rock and
hip-hop. This was when I decided to make a rock magazine, looking at other magazines of a similar
genre I found that having heavy lettering and a loud fonts, really showed the magazines genre. I
Included headphones on the masthead, this stereotypes loud music which is associated with rock.
Maintaining a loud font type and heavy stroke was key to this genre, it easily represented rock.
The next thing I had to consider was the photography for the cover, having a black and white image is
seen as being dark and dangerous however it doesn’t show heavy mental or punk music. The actions
of the person in the picture and the instrument he is playing indicates loudness and concentration,
these both link in with rock as they include the general stereotype.
Then adding colour to the surrounding text helps the main image stand out and concentrates the
readers attention on that article. I incorporated bold and jagged brushes to help the sense of rock, the
heavy strong colours of blue and green help convey this style. Maintaining this house style throughout
the whole magazine helped to represent the genre.




        Research on what genre my                            My results on the front cover’s
        magazine should be.                                  representation
What Media distribution would your
magazine and why?
During the production of my magazine I tried to follow the layout and set up of NME and Clash
magazines as they followed the genre I picked and I’ve also read them so I knew a fair bit about
them. NME and Clash are published by a company called IPC. They’re a fairly large company and I
was initially thinking of using them as my distributor. But during my research i found a larger
company that specialise in rock media and magazines. They’re called Bauer media they also
publish the kerrang magazine which is one of the best selling magazines in the UK. Other places I
could have published my magazine would have be a website called issuu, this is a website where
readers look through your magazine digitally and for free. You can also embed magazines, this
would get it advertising and recognition.
What Media distribution would your
magazine and why?
Using social media is also a great way to advertise the magazine, Social networking has become
such a huge thing, it’s easy to grab the attention of the audience and give them information. This is
effectively free adverting, which really helps to get the magazines name recognised by readers.
Things like Facebook and Twitter connect people, making them talk about the magazine.
Who would be your audience?
Before the making process of my product I did a survey on what people wanted from a magazine,
their age and gender etc. When I asked “what is your age?” 91.7% of people I asked were 17 or
younger, being 17 myself I used this information to Identify the age range of my target audience. I
then asked whether they were males or female, 53.8% where male, this made me lean towards
making a magazine aimed at males, but I also took into consideration females as there wasn’t a
huge difference between the two results. Then I thought about the social groups, I wanted to make
my magazine so it would appeal to me. I’m a relatively sporty person, I like to listen but not to play
music and enjoy graphics and art. This made me want to make the product as aesthetically
pleasing as possible. I also asked in my survey “what genre of music do you listen to?” 42.7% of
people said rock. That’s when i felt I’d gathered enough information design a reader profile.
I then needed to find a way of attracting that kind of reader towards my product. Using social
networks was my initial thought, this would cover a wide number of potential readers. However the
readers I targeted were students, so I thought I’d give the first copy free and display it in colleges
around the Uk. Also adverts on T.V music channels, this is the kind of television my target audience
would watch. Using certain cliché within the rock genre like the dark colours of the image on my
front cover and DPS, heavy fonts and scratchy brushes, it would to appeal to my reader more easily.




  Gender survey results

                                    Age survey results
What has helped you learn about the
technologies from constructing this
product?
At the start of the subject I knew nothing about Photoshop, but now I feel very confident in using the
program. The keys thing I used in the production of my magazine were the blending tools, specially
the stroke and drop shadow to give the font a thick dark glow.
                                                                                   During Media we had
                                                                                 many tutorial lessons to
                         Another great feature I                               get the class used to the
                         learnt in Photoshop, was                               software. There was one
                         the building up of layers.                               lesson where we learnt
                         This really helped with the                            about something called
                         depth of field of articles,                                colour splash which is
                         picture and body text. It’s                               where you can merge
                         a very simple thing, but I                              colour into a black and
                         helped so much in the                                     white image. This idea
                         production of the                                            helped me with the
                         product.                                            making of the front cover,
                                                                                putting coloured onto a
                                            One other                           black and white image.
                                            feature I used
                                            in my double
                                            page spread
                                            was the filter
                                            settings on the
                                            tool bar. I
                                            used this to
                                            get a lens
                                            flare.
Facebook and survey monkey
                                                      Having Facebook working with survey monkey
                                                      really helped me to find an audience to do my
                                                      surveys on having several hundred possible
                                                      people answering the survey. This helped me
                                                      gather information fast and gave me time to
                                                      analysis it and build up a reader profile.




Another great technology I learnt to use
efficiently, was survey monkey it really helped
when I was forming a surveys. Without it I wouldn’t
have know what to include in my magazine or
who would be the most suitable target audience.
Thank you
 very much
for watching

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My magazine evaluation

  • 1. My Magazine Evaluation By Theo ward
  • 2. What ways does your media product use, develop or challenge forms and conventions of real media products? Front cover The similarity (red arrows) between my magazine and the magazine of NME include; like NME I have maintained a colour theme and house style this also shows the rock theme well, the cover lines on NME are very bold and have had brushes used on them I incorporated this into my magazine too. Having a young musician and a new band was key for both magazines, this was because my target audience was teenagers / young adults. Before I began the project I did a survey and asked "What would a article in a music magazine have to include?”. One next slide The differences (blue arrows) between my magazine and the magazine of NME include; NME has used more flash boxes and banners this gives it a very professional look I didn't include flash boxes because i felt my articles stood out and I didn’t want to clutter the page. Another thing that NME included that my magazine doesn't are extra article pictures, they catch the readers attention however I felt that they would clutter the front cover and distract the reader from the lead article. I compared my magazine to NME because it has bold colours and it’s "in your face". The genre of rock is a associated with this theme, when I sent out my survey, responses all Maintained a consent said my genre was rock. colour theme. Both with identifiers and in the left 3rd Bold masthead and a thick stroke. Cover lines with brushes relevant to the genre Young artist, to interest target audience Click to see the differences outlined
  • 3. What ways does your media product use, develop or challenge forms and conventions of real media products? Front cover The similarity (red arrows) between my magazine and the magazine of NME include; like NME I have maintained a colour theme and house style this also shows the rock theme well, the cover lines on NME are very bold and have had brushes used on them I incorporated this into my magazine too. Having a young musician and a new band was key for both magazines, this was because my target audience was teenagers / young adults. Before I began the project I did a survey and asked "What would a article in a music magazine have to include?“ One next slide The differences (blue arrows) between my magazine and the magazine of NME include; NME has used more flash boxes and banners this gives it a very professional look I didn't include flash boxes because i felt my articles stood out and I didn’t want to clutter the page. Another thing that NME included that my magazine doesn't are extra article pictures, they catch the readers attention however I felt that they would clutter the front cover and distract the reader from the lead article. I compared my magazine to NME because it has bold colours and it’s "in your face". The genre of rock is a associated with this theme, when I sent out my survey, responses all said my genre was rock. Article pictures for extra articles More cover line art, a way of not cluttering up the cover with pictures but still draws the reader attention to the article Use of flash boxes to draw reader attention
  • 4.
  • 5. Contents page The similarities (red arrows) between my contents page and other real life examples include; the layout between my magazine articles and Clashes articles are located on the left 3rd in a straight line and the don’t stretch beyond the half way mark of the page, this give the page a clean and stylish look easy for readers to identify which articles are on which page. They have also included images of the main articles on the front page and underneath them are names of the articles. The differences (blue arrows) between my content page and real life examples include; on my contents page I have added an arty background which stands out this is to catch the readers eye, the real life magazine has a clean back page with straight lines, I felt this made it dull and wouldn’t involve the reader. I have also included the magazine name in the left 3rd at the top, this is so when/if people flick through the magazine they know instantly the name (and genre) to some extent, the other magazine just has ”contents” I felt this wasn't as eye catching. Finally I have included a subscription box where the reader can see where they can subscribe for monthly issues, having this box fairly big means that it catches the readers eye. Bold text, clearly showing where and what the articles are Images showing the main articles All the article lined up and regulars and features labelled clearly Click to see the differences outlined
  • 6. Contents page The similarities (red arrows) between my contents page and other real life examples include; the layout between my magazine articles and Clashes articles are located on the left 3rd in a straight line and the don’t stretch beyond the half way mark of the page, this give the page a clean and stylish look easy for readers to identify which articles are on which page. They have also included images of the main articles on the front page and underneath them are names of the articles. The differences (blue arrows) between my content page and real life examples include; on my contents page I have added an arty background which stands out this is to catch the readers eye, the real life magazine has a clean back page with straight lines, I felt this made it dull and wouldn’t involve the reader. I have also included the magazine name in the left 3rd at the top, this is so when/if people flick through the magazine they know instantly the name (and genre) to some extent, the other magazine just has ”contents” I felt this wasn't as eye catching. Finally I have included a subscription box where the reader can see where they can subscribe for monthly issues, having this box fairly big means that it catches the readers eye. Arty and bold background fits the genre and catches readers eye Magazine name so readers can quick identify the name of the magazine when flicking through pages Large subscription box for readers
  • 7. DPS- double page spread The similarities (red arrows) between my DPS and other real life examples include; both magazines have included strap lines which expands upon the headline above, this gives the reader a sense of what the article is going to be about without reading the whole thing. Another thing both DPS’s include are Drop caps this enhances the look of they page and draws in the readers as it stands out. The photography in both the DPS’s are very similar they span the whole 2 pages, this immediately catches the readers attentions as it’s different to the other pages, when the artist is well or suits the genre it has more of an effect. Finally the article columns are flush to the left giving them a straight edge on the left hand side, this makes the magazine look clean and professional it also helps with the layout. The differences (blue arrows) between my content page and real life examples include; I have included the masthead and the page name at the bottom right hand side of the page, this is so that when a reader picks the magazine off the shelve and flicks through they can easily find and Identify the magazine. Another thing I have included in my magazine that Clash hasn’t is a pull quote this is a quote that stands out in order the pull in the reader, this makes the reader want to read the whole story/article. A final thing is that the article in my DPS spans the whole two pages the disadvantage with this is that it may put readers off from reading the whole article, Clash has used the image as they main pull for young readers as they may not be prepared to read mountains of writing. Strap lines that expand upon the head line Drop caps enhance the look of the magazines article Photography shows the reader instantly who the article is about Flush to the left columns show professionalism Click to see the differences outlined
  • 8. DPS- double page spread The similarities (red arrows) between my DPS and other real life examples include; both magazines have included strap lines which expands upon the headline above, this gives the reader a sense of what the article is going to be about without reading the whole thing. Another thing both DPS’s include are Drop caps this enhances the look of they page and draws in the readers as it stands out. The photography in both the DPS’s are very similar they span the whole 2 pages, this immediately catches the readers attentions as it’s different to the other pages, when the artist is well or suits the genre it has more of an effect. Finally the article columns are flush to the left giving them a straight edge on the left hand side, this makes the magazine look clean and professional it also helps with the layout. The differences (blue arrows) between my content page and real life examples include; I have included the masthead and the page name at the bottom right hand side of the page, this is so that when a reader picks the magazine off the shelve and flicks through they can easily find and Identify the magazine. Another thing I have included in my magazine that Clash hasn’t is a pull quote this is a quote that stands out in order the pull in the reader, this makes the reader want to read the whole story/article. A final thing is that the article in my DPS spans the whole two pages the disadvantage with this is that it may put readers off from reading the whole article, Clash has used the image as they main pull for young readers as they may not be prepared to read mountains of writing. Pull quote “pulls” in readers Small article, doesn’t intimidate reader Masthead at the bottom right of the page is a quick identifier
  • 9. How does your media product represent particular social groups? One thing I had to consider when deciding on the way I wanted my magazine to be represented were my survey results; When I ask people what music they normally listen a high percentage said rock and hip-hop. This was when I decided to make a rock magazine, looking at other magazines of a similar genre I found that having heavy lettering and a loud fonts, really showed the magazines genre. I Included headphones on the masthead, this stereotypes loud music which is associated with rock. Maintaining a loud font type and heavy stroke was key to this genre, it easily represented rock. The next thing I had to consider was the photography for the cover, having a black and white image is seen as being dark and dangerous however it doesn’t show heavy mental or punk music. The actions of the person in the picture and the instrument he is playing indicates loudness and concentration, these both link in with rock as they include the general stereotype. Then adding colour to the surrounding text helps the main image stand out and concentrates the readers attention on that article. I incorporated bold and jagged brushes to help the sense of rock, the heavy strong colours of blue and green help convey this style. Maintaining this house style throughout the whole magazine helped to represent the genre. Research on what genre my My results on the front cover’s magazine should be. representation
  • 10. What Media distribution would your magazine and why? During the production of my magazine I tried to follow the layout and set up of NME and Clash magazines as they followed the genre I picked and I’ve also read them so I knew a fair bit about them. NME and Clash are published by a company called IPC. They’re a fairly large company and I was initially thinking of using them as my distributor. But during my research i found a larger company that specialise in rock media and magazines. They’re called Bauer media they also publish the kerrang magazine which is one of the best selling magazines in the UK. Other places I could have published my magazine would have be a website called issuu, this is a website where readers look through your magazine digitally and for free. You can also embed magazines, this would get it advertising and recognition.
  • 11. What Media distribution would your magazine and why? Using social media is also a great way to advertise the magazine, Social networking has become such a huge thing, it’s easy to grab the attention of the audience and give them information. This is effectively free adverting, which really helps to get the magazines name recognised by readers. Things like Facebook and Twitter connect people, making them talk about the magazine.
  • 12. Who would be your audience? Before the making process of my product I did a survey on what people wanted from a magazine, their age and gender etc. When I asked “what is your age?” 91.7% of people I asked were 17 or younger, being 17 myself I used this information to Identify the age range of my target audience. I then asked whether they were males or female, 53.8% where male, this made me lean towards making a magazine aimed at males, but I also took into consideration females as there wasn’t a huge difference between the two results. Then I thought about the social groups, I wanted to make my magazine so it would appeal to me. I’m a relatively sporty person, I like to listen but not to play music and enjoy graphics and art. This made me want to make the product as aesthetically pleasing as possible. I also asked in my survey “what genre of music do you listen to?” 42.7% of people said rock. That’s when i felt I’d gathered enough information design a reader profile. I then needed to find a way of attracting that kind of reader towards my product. Using social networks was my initial thought, this would cover a wide number of potential readers. However the readers I targeted were students, so I thought I’d give the first copy free and display it in colleges around the Uk. Also adverts on T.V music channels, this is the kind of television my target audience would watch. Using certain cliché within the rock genre like the dark colours of the image on my front cover and DPS, heavy fonts and scratchy brushes, it would to appeal to my reader more easily. Gender survey results Age survey results
  • 13. What has helped you learn about the technologies from constructing this product? At the start of the subject I knew nothing about Photoshop, but now I feel very confident in using the program. The keys thing I used in the production of my magazine were the blending tools, specially the stroke and drop shadow to give the font a thick dark glow. During Media we had many tutorial lessons to Another great feature I get the class used to the learnt in Photoshop, was software. There was one the building up of layers. lesson where we learnt This really helped with the about something called depth of field of articles, colour splash which is picture and body text. It’s where you can merge a very simple thing, but I colour into a black and helped so much in the white image. This idea production of the helped me with the product. making of the front cover, putting coloured onto a One other black and white image. feature I used in my double page spread was the filter settings on the tool bar. I used this to get a lens flare.
  • 14. Facebook and survey monkey Having Facebook working with survey monkey really helped me to find an audience to do my surveys on having several hundred possible people answering the survey. This helped me gather information fast and gave me time to analysis it and build up a reader profile. Another great technology I learnt to use efficiently, was survey monkey it really helped when I was forming a surveys. Without it I wouldn’t have know what to include in my magazine or who would be the most suitable target audience.
  • 15. Thank you very much for watching