Nike
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This document outlines a proposal for a promotional video for Nike featuring their sportswear. It will feature inspirational athletes at various locations like a tennis court, football goal, and basketball court in London. The biggest sportswear brand in the world, Nike, would be a major global brand to partner with. The target audience is men and women ages 15-30 in large cities who enjoy sports. It provides a budget breakdown and production schedule.
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Proposal
This document outlines a proposed advertising campaign for Nike sportswear. It aims to inspire people aged 15-30 in large cities to purchase Nike products. The advert will feature only Nike equipment and be shot at a local college and parks to promote Nike as the best sportswear brand, competing against Adidas and Puma. It has a £7,000 budget to cover equipment and production costs.
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The document provides information on different types of media ownership including private, public service, independent, conglomerate, horizontal integration, vertical integration, cross media convergence, and synergy. It also discusses the structure and ownership of Walt Disney as a case study, noting that it is a large global media conglomerate that owns film studios, TV networks, cable channels, publishing, music, and theme parks. Disney uses horizontal integration to own various TV companies under the Disney Media Networks division. The document also gives some competitor and audience information about Disney and mentions a few historical rumors and scandals related to the company.
Asa
The ASA is the Advertising Standards Authority, a British regulatory body that promotes legal, decent and honest advertising across all media. The ASA regulates advertising content in the UK by investigating complaints to determine if ads comply with advertising standards codes. It covers a wide range of advertising from magazines and newspapers to TV, radio, internet and social media ads. The ASA requires a complainant's full contact details to verify complaints, and may disclose their identity if they consent or if the complaint is against a competitor. Complainants can appeal rulings based on new evidence or flaws in the investigation process.
Evaluationlmeowhsqwertyuiop
The document provides an evaluation of an advertisement created by the author for Nike football boots. The author reflects that the advertisement lacked quality footage, clear branding, and variety in shots. They also note that it would have been improved by including match footage to better showcase the boots' performance. Overall, the author determines their advertisement needs more professional production techniques and elements used in similar advertisements to be considered TV-worthy.
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There are several different methods for researching a target audience, including quantitative, qualitative, socio-economic, psychographic, geo-demographic, and demographic research. Quantitative research uses graphs and charts to analyze metrics like viewership numbers and understand proportions of audiences. Qualitative research involves surveys and interviews to gain insights, opinions, and uncover trends. These research methods help divide audiences into groups based on factors like economic background, lifestyle and interests, location, age, and other demographics. Understanding these audience segments allows businesses to effectively target their products and promotions.
Prezzie
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Evaluationlmeowhsqwertyuiop
The document summarizes a student's advertising project for Nike football boots. It discusses the realist narrative style of the ad, the use of natural lighting outdoors and some artificial lighting indoors. It also covers editing the clips to be shorter and sharper to engage viewers, using some color correction and transitions. The goal was to promote the boots and show their advantages over others through a dramatic, exciting style. Comparable Nike and Adidas ads were analyzed for persuasive techniques to subtly influence viewers to want the products.
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In 1914, French motor car manufacturer - Delage - developed a revolutionary new racing car - the Delage Type S.
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Proposal
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The document provides an evaluation of an advertisement created by the author for Nike football boots. The author reflects that the advertisement lacked quality footage, clear branding, and variety in shots. They also note that it would have been improved by including match footage to better showcase the boots' performance. Overall, the author determines their advertisement needs more professional production techniques and elements used in similar advertisements to be considered TV-worthy.
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1. Contractual - through a detailed written contract outlining responsibilities and financial terms which provides clarity but lacks flexibility.
2. Negotiated - through discussion and compromise between the client and firm's differing ideas, ensuring both parties are satisfied but the client may not get the best price.
3. Formal - through a formal briefing meeting or written description of requirements from the client requesting proposals, similar advantages and disadvantages to negotiated.
4. Informal - through a phone call from the client rather than a formal written brief, good for speed but risks misunderstandings.
5. Commission - the client directly commissions specific work from
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Lo234
Editing involves joining images together to create meaning and tell a story. Key techniques editors use include creating collages through montage, controlling tempo through varying shot lengths, and precise timing of shots. Editing also manipulates time through techniques like condensing or expanding scenes. Arranging the order of events, using flashbacks, and cutting between shots can confuse or clarify the narrative. Precise shot selection, through techniques like close-ups and establishing shots, draws viewers' attention to important details. Conversation scenes are crafted through shot reverse shot patterns and matching characters' eye lines. These techniques shape the story and its meaning.
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There are 5 main ways a client can communicate a brief to a media firm:
1. Contractual - through a detailed written contract outlining responsibilities and financial terms which provides clarity but lacks flexibility.
2. Negotiated - through discussion and compromise between the client and firm's differing ideas, ensuring both parties are satisfied but the client may not get the best price.
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4. Informal - through a phone call from the client rather than a formal written brief, good for speed but risks misunderstandings.
5. Commission - the client directly commissions specific work from
Script
The documentary explores teenage sex trends, including why it occurs at younger ages, in public places, and experimentation with S&M. It interviews teenagers and examines their views, shows reconstructions of sexual encounters, visits Soho shops selling S&M items to interview employees, has the hosts try out outfits, interviews students about peer pressure and lack of self-respect, films a party to observe behaviors, reconstructs drunken and peer pressured sex, interviews adults, and profiles a Christian against premarital sex before concluding sex is increasingly common among teens.
Questionaire
This document discusses feedback on a potential sports advertising campaign. Multiple individuals provide their opinions. They believe the advert has potential if it has a high tempo and energy to engage viewers. They recommend the advert be between 30-45 seconds, targeting male teenagers and young men ages 15-25 who live in large cities. Adding a voiceover describing the football boots was also suggested.
Radio drama lo1
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Script
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The document discusses selecting the second idea for a promotional video over other options. This idea offers a broad spectrum of production styles and angles to film different equipment and clothing, expanding the target audience. Combining promotional content and advertising into one video production could make it both more enjoyable to produce and watch.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
Setting the Scene: The Day of the Kidnapping
The incident of Dwayne Johnson's kidnapping began on an ordinary day. Johnson was filming his latest high-octane action film set to break box office records. The location was a remote yet scenic area. chosen for its rugged terrain and breathtaking vistas. perfect for the film's climactic scenes.
But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
The Immediate Aftermath
The immediate aftermath of the Dwayne Johnson kidnappin
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Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Introduction
In the realm of entertainment, few names resonate as Orpah Winfrey Dwayne Johnson. Both figures have carved unique paths in the industry. achieving unparalleled success and becoming iconic symbols of perseverance, resilience, and inspiration. This article delves into the lives, careers. and enduring legacies of Orpah Winfrey Dwayne Johnson. exploring how their journeys intersect and what we can learn from their remarkable stories.
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Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
Dwayne Johnson: From Wrestling Royalty to Hollywood Superstar
Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
Before entering the world of professional wrestling. Johnson had aspirations of becoming a professional football player. He played college football at the University of Miami. where he was part of a national championship team. But, injuries curtailed his football career, leading him to follow in his family's footsteps and enter the wrestling ring.
Career Milestones
Orpah Winfrey: The Queen of All Media
Winfrey's career breakthrough came in 1986 when she launched "The Oprah Winfrey Show." The show became a cultural phenomenon. drawing millions of viewers daily and earning many awards. Winfrey's empathetic and candid interviewing style resonated with audiences. helping her tackle diverse and often challenging topics.
Beyond her talk show, Winfrey expanded her empire to include the creation of Harpo Productions. a multimedia production company. She also launched "O, The Oprah Magazine" and OWN: Oprah Winfrey Network, further solidifying her status as a media mogul.
Dwayne Johnson: From The Ring to The Big Screen
Dwayne Johnson's wrestling career took off in the late 1990s. when he became one of the most charismatic and popular figures in WWE. His larger-than-life persona and catchphrases endeared him to fans. making him a household name. But, Johnson had ambitions beyond the wrestling ring.
In the early 20
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- 1. By Ed Ryding
- 2. Content Outline Advert Promotional Video Nike Sportswear Inspirational film
- 3. Why should Vibe Productions Invest in this product? Big production Global brand Biggest sportswear brand world wide
- 4. Target Audience 15-30 Men and Woman Large cities Sporty people
- 5. Market Competitors Energy drinks Adidas Puma http://www.youtube.com/watch?v=YjMgUanz6h0 Nike Commercial "Ordinary People" w/ Tidiani Sokoba - YouTube
- 6. Equipment Camera Editing suite Nike sportswear Sports equipment
- 7. Locations Tennis court Changing room Park with football goal Basketball court London
- 8. Cost for Tennis Court
- 9. Budget Picture Item Price Nike Football £25 Nike sweatbands £8 Nike shinpads £18 Nike Basketball £25
- 10. Money you’re going to give me Picture Item Price Nike Football £25 Nike sweatbands £8 Nike shinpads £18 Nike Basketball £25 TOTAL for items £75 TOTAL for locations £59.50 TOTAL £134.50
- 11. Personal Requirements and Crew Accommodation Travel Actors Camera man Sound man Editing team
- 12. Project Schedule Start Date Task Completion Date 25/5/13 Filming (Tennis) 4/6/13 26/5/13 – 2/6/13 Filming (Football) 4/6/13 4/6/13 Editing 13/6/13 5/6/13-7/6/13 Filming (Basketball + Running) 10/6/13 10/6/13 Editing 13/6/13 11/6/13 – 13/6/13 Finishing touches 13/6/13