1. PART H

2. RESEARCH AND PLANNING PART
2A

5. PART I

6. Age: Gender
8 8
7 7
6 6
5 5
4
4
3 Number: Gender
3
2
2
1
1
0
11 Years-16 17 Years-22 23 Years-28 29 Years & Over 0
Years Years Years Male Female
Would you like to be informed about Would you watch a documentary
healthy and unhealthy food? about food?
6 8
7
5
6
4 5
3 4 Would you watch a
2 3 documentary about food?
2
1 1
0 0
Yes No Yes No

7. Target audience summary
• Mostly female
• Of a young age
• Interested in food/cooking
• Want to know about un/healthy food
• From north west London
• The varying cultural backgrounds means we
can reach a wider audience

8. Potential target audiences
• The target audience which we had an idea of having was mainly females from the ages
of 16 onwards.
• This was because women are considered more image conscious than men and there are
more health magazines for women than men. For example Now magazine have health
and diet sections.
• Time Out magazine which is a listing magazine’s target audience is both men and
women.
• Their hobbies and interests would mainly be going to the
gym, cleaning, school, listening to music ect.
• Women are most likely doing domestic jobs and may not be able to eat as healthy as
they would like and some may have just had babies or teenage children so having a
documentary which informs them about food is great.

9. Target Audience Questionnaire
• 1. How old are you? •5. What area are you from?
• 11-16 •North
• 17-22 •North West
• 23-28 •North East
• 29 and over •East
•South
• 2. Are you male or female?
•South East
• Male •South West
• Female •West
•
• 3. Would you watch a documentary about food? •6. What magazines do you usually read?
•
• Yes •Gossip
• No •Listing Magazines
•Lifestyle Magazines
• 4. Would you like to be informed about healthy or non-healthy •
food? •7. What TV channels do you usually watch?
• Yes •BBC 1
• No •BBC 2
• •BBC 3
•SKY
•ITV
•Channel 4
•Channel 5
•8. What cooking shows do you usually watch if any?
•
•

10. • We had a video but the sound went funny, will
be on our blogs soon 