Evaluation: Codes & Conventions
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The document summarizes the media student's media projects for an artist named Kira Kitson. For the poster, the student took inspiration from Katy Perry, Kate Nash, and Britney Spears posters, using a pink background with superimposed cakes and Kira's name in large font for branding. The digipack used feminine colors and a close-up image on the front and back for branding, following conventions. The music video used two-shot filming and props like heart-shaped glasses to emulate the original video and build intimacy between the artist and viewer through close-up performance shots.
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Question 1 Evaluation
This document discusses how the media product challenges conventions of pop music genres. It uses a continuous storyline and voyeuristic shots inspired by Britney Spears' "Baby One More Time" music video. The digipac design with consistent backgrounds fits more with R&B than pop. Split screens and mirroring images in the music video also challenge pop conventions. T-shirt designs refer to lyrics in the debut song and graffiti backgrounds in videos and products make the artist recognizable.
EVALUATION. Q1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
EVALUATION. Q1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Evaluation Question Three
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Mise En Scene - BlueSkyStudios
This document outlines the mise en scene plans for a BlueSky Studios film. It describes choosing basic, natural locations like a house at Christmas and the woods to make the setting relatable to audiences. The lighting will use daylight filming with color filters added in editing. Character designs aim to fit genres - the artist wears indie clothes and black to stand out, while the young couple wears old-fashioned clothes to distinguish them from the older couple, all to make the characters relatable to audiences.
Eval 1
The document discusses the creation of a music video that uses conventions of actual music videos. It is edited to fit the beat and timing of the song. Shots of landscapes and scenic views are also incorporated. The music video challenges conventions by using a narrative enigma rather than a straightforward story, aiming to capture youth and convey that time should not be wasted. It also aims to accurately represent youth in a fun, relaxed way rather than using stereotypical negative portrayals. Research into other music videos informed the creative choices for the video's props, costumes, digipak design, and magazine advertisement design.
Digipak analysis - dizzee rascal
Dizzee Rascal's debut album "Boy in da Corner" was released when he was 17 years old. The album cover depicts Dizzee Rascal sitting alone in the yellow room, visually representing the album's title. Throughout the album packaging, a black and yellow color scheme and bold typography are consistently used. In the booklet, Dizzee thanks supporters in his own distinctive London slang, portraying his realness and street origins. Childhood photos of Dizzee are also included, giving listeners insight into his background.
Evaluation question 1
The document discusses conventions for music videos, digipaks, and album posters. It analyzes conventions outlined by Goodwin and Archer for elements that should be included in music videos, such as relating the visuals to the lyrics and song. It discusses how the student's music video incorporated many conventions, such as using a narrative that relates to the song lyrics, but adapted some conventions, like portraying the artist in a negative way to fit the narrative. It also analyzes conventions for digipaks, such as including exclusive content and photos of the artist, and discusses how the student followed conventions by using a similar style to the artist's other albums. Finally, it discusses conventions for album posters, such as including the artist name
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Question 1 Evaluation
This document discusses how the media product challenges conventions of pop music genres. It uses a continuous storyline and voyeuristic shots inspired by Britney Spears' "Baby One More Time" music video. The digipac design with consistent backgrounds fits more with R&B than pop. Split screens and mirroring images in the music video also challenge pop conventions. T-shirt designs refer to lyrics in the debut song and graffiti backgrounds in videos and products make the artist recognizable.
EVALUATION. Q1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
EVALUATION. Q1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Evaluation Question Three
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Mise En Scene - BlueSkyStudios
This document outlines the mise en scene plans for a BlueSky Studios film. It describes choosing basic, natural locations like a house at Christmas and the woods to make the setting relatable to audiences. The lighting will use daylight filming with color filters added in editing. Character designs aim to fit genres - the artist wears indie clothes and black to stand out, while the young couple wears old-fashioned clothes to distinguish them from the older couple, all to make the characters relatable to audiences.
Eval 1
The document discusses the creation of a music video that uses conventions of actual music videos. It is edited to fit the beat and timing of the song. Shots of landscapes and scenic views are also incorporated. The music video challenges conventions by using a narrative enigma rather than a straightforward story, aiming to capture youth and convey that time should not be wasted. It also aims to accurately represent youth in a fun, relaxed way rather than using stereotypical negative portrayals. Research into other music videos informed the creative choices for the video's props, costumes, digipak design, and magazine advertisement design.
Digipak analysis - dizzee rascal
Dizzee Rascal's debut album "Boy in da Corner" was released when he was 17 years old. The album cover depicts Dizzee Rascal sitting alone in the yellow room, visually representing the album's title. Throughout the album packaging, a black and yellow color scheme and bold typography are consistently used. In the booklet, Dizzee thanks supporters in his own distinctive London slang, portraying his realness and street origins. Childhood photos of Dizzee are also included, giving listeners insight into his background.
Evaluation question 1
The document discusses conventions for music videos, digipaks, and album posters. It analyzes conventions outlined by Goodwin and Archer for elements that should be included in music videos, such as relating the visuals to the lyrics and song. It discusses how the student's music video incorporated many conventions, such as using a narrative that relates to the song lyrics, but adapted some conventions, like portraying the artist in a negative way to fit the narrative. It also analyzes conventions for digipaks, such as including exclusive content and photos of the artist, and discusses how the student followed conventions by using a similar style to the artist's other albums. Finally, it discusses conventions for album posters, such as including the artist name
Group 9 pitch
Group 9 presents their music video project for the song "Close To You" by JLS. The treatment involves a boy band arriving by train in London and intertwining shots of couples in black and white to reflect the song's meaning. It will be shot in black and white to convey a sense of past memories. Promotion will include magazines, social media, and TV ads targeting their key 10-20 year old female audience. Audience research found that beach and urban locations and love/relationships were preferred themes.
Story Board Adaptations and Changes 2
The group decided to change the ending of their narrative music video. Their tutors found the original ending unclear due to grainy shots in low lighting that did not match the other scenes. This caused their lead actress to appear young rather than elderly as intended. To fix this, they came up with a new ending where the protagonist visits his grandmother's grave, including another misleading shot to surprise the audience. They hope this clearer ending will improve their grade and maintain consistent lighting quality throughout.
Presentation1
1. The media product conforms to conventions of the R&B genre through its narrative of a couple facing relationship struggles, drawing inspiration from the "No Air" music video.
2. It develops conventions through further incorporating the song title into scenes and using fading techniques to clearly associate with the song's theme.
3. Camerawork like close-ups and different shots portray the artist's emotions, conforming to typical techniques in R&B videos while the toned-down star persona challenges expectations of revealing clothing and focus on the artist's performance over dancing.
A2 Media Evaluation Question 1
This document discusses how the media product challenges conventions of music videos and magazine advertisements in its genre. It tackles the sensitive topic of domestic violence, which is rarely addressed. While following the typical convention of telling a story through the video, it presents the story in chronological order rather than backwards like the original. The product aims to attract its target audience of 15-25 year olds of both genders by using both male and female leads and portraying a realistic domestic situation. Elements like settings and filming techniques were carefully selected to fit expectations while highlighting the abuse in a subtle way. Consistent colors and themes were used across the various parts of the media product like the digipak and posters to clearly connect them as part of a
Evaluation Question 2
The three products - a music video, magazine advertisement, and album digipak - were connected through their shared theme of a strong, independent female protagonist. The music video stood out from typical romantic R&B videos by portraying the protagonist happily moving on from a breakup rather than pining for her ex. Stills from the video informed the images chosen for the digipak and magazine ad to maintain consistency across products while symbolizing different aspects of the relationship. However, the products each had distinct identities and increasing their synergy could have been achieved through using the same image across all pieces.
Evaluation Question 1 - In what ways does your media product use, develop or ...
This document summarizes how the media producer's products used and developed conventions of real media forms within the indie genre. Through research of music videos, albums, and websites, conventions were identified around editing style, narrative/performance integration, band styling, album covers, and title themes. The music video incorporated conventions like shot length and cuts. It developed conventions by basing the narrative on song lyrics rather than just performance. Band styling and positioning drew from indie influences. The album cover and title developed conventions of mystery and rebellion themes common to indie artists. Overall, the products aimed to appear professional by strategically using and developing conventions of real indie media forms.
Evaluation task 1
The document discusses the forms and conventions used in various media products such as music videos and albums. It provides examples of several conventions commonly found in pop music videos, such as using the song title, colored backgrounds, artist names at the beginning, silhouettes, black and white costumes, backup dancers, and direct address to the audience. Conventions in album artwork mentioned include close-up faces with soft lighting and brushing of the cheeks on the cover as well as the use of gold for a deluxe edition. Conventions of websites for female pop artists include a background image with overlaid media, a white menu bar, and symmetrical display of images.
Music video
The document provides an analysis of the locations, camera techniques, and costumes used in the student's music video. Three key locations were used: the beach to match the calm style of music, brick buildings to represent day-to-day life as seen in other indie videos, and a stage with colored lighting as commonly seen in indie pop videos. Establishing shots, panning movements, and close-ups were employed to maintain audience interest, in line with conventions from other genres. Casual outfits at the beach and an all-black outfit on stage helped the artist stand out against the backgrounds.
Storyboard Changes
The document describes revisions made to a storyboard draft for a music video about Johnny Cash's song "Redemption Song". The initial draft used sticky notes to lay out scenes, which were then refined. Shots of the church interior and exterior were kept to set the biblical tone. Additional shots of a congregation and grave were added. Later shots portray Johnny at different ages, linking his past actions to the song's lyrics about karma. The final draft incorporates more shots and variations to portray continuity between actors and tell Johnny's story through the changes in his life.
Task 1 done
The document discusses conventions and codes used in media products and analyzes how a band's music video, album artwork, and promotional poster employ and challenge conventions. It notes conventions like featuring the lead singer prominently and including band photos and information on album covers. Elements like a simple album design or atypical dance styles challenge conventions. Lighting, location, and costumes help establish the band's brand and fit genre expectations to target their audience.
Eval question 1
The document discusses how the media product conforms to and challenges conventions of real music videos and the alternative rock genre. It follows conventions such as showing the relationship between the music and visuals, using close-ups of the band members, and choosing a gritty, abandoned location. However, it chooses not to focus on the relationship between lyrics and visuals or use a narrative concept to instead emphasize the band's musical skills. The document also discusses how the designed digipak and magazine advertisement conform to conventions like including lyrics but develop them by printing the lyrics under the CD rather than in a separate booklet.
Bryan barber.
Bryan Barber is a music video director known for recreating classic styles in modern music videos. For Outkast's "Hey Ya!", he referenced Greece. Barber has a distinct style that is popular with artists. He can achieve a postmodern look drawing from classic films and TV. Barber spent $50,000 creating a presentation for a job at 20th Century Fox but did not get the job, though he was reimbursed. Barber has directed videos for Outkast, Destiny's Child, Anastacia, and others. His videos typically feature audiences as if at a concert and keep to R&B and hip-hop genres with simple storylines that connect to the songs.
Costumes
To create costumes for their music video that would appeal to their target audience of 13-24 year olds, the document discusses researching the fashion styles of that age group on social media. It describes choosing a checked shirt for the male actor that symbolizes romance, as well as jeans and a floral top for the actors that would be casual outfits for a park visit. The document also notes keeping the musician in trademark clothes like at concerts to establish his persona for new fans.
Q2. How effective is the combination of your main product and ancillary texts?
The document discusses the effectiveness of combining a rap artist's main product (a music video) with ancillary texts (a digipak and website).
The digipak and website were designed to represent the artist's character and rap genre through consistent font, photos, and references to London. While drawing on rap conventions like hoodies and locations, they also depicted the artist as humble and reflective rather than flashy.
The music video complemented the ancillary materials by featuring buildings from the background photo and sharing the same mood and themes of inner conflict. Overall, the combination of products was deemed effective by maintaining consistency in visuals and message across the artist's representation.
Question one
The document analyzes the music video created by the author and their group. They tried to be original but also follow some conventions of the genre. Shots were chosen to highlight aspects of codes and conventions seen in music videos by Mary J Blige & Ludacris and Justin Bieber. Locations like a skate park and home were used to tell the story and contrast the artist's background with his current motivation and independence. Key shots and decisions are described in detail to analyze how the group challenged conventions through aspects like delayed revealing of the artist and using grayscale to denote flashbacks.
Pitch year 13
The document outlines plans for a grime music video featuring the artist "Frank". It will tell the story of Frank dealing with a tragic event from his past that has changed him. The video will include flashbacks showing a younger Frank and how he has been impacted by what occurred. It will have a serious tone to evoke empathy from audiences and subvert expectations for typical grime music videos.
Media task 7 task 3
The document summarizes two music videos. For the song "King City" by Swim Deep, the band members wear old, baggy vintage clothes, giving off a youthful stereotypical style. The video has a homemade feel from its editing and cinematography. It uses over the shoulder shots and close ups. For the song "What Makes You Beautiful" by One Direction, the boy band wears smart casual clothing at the beach location. There are establishing shots of the full scene, close ups of each band member, over the shoulder shots, and low camera angles, particularly close ups, to endear the band members to the audience.
Pitch
The document proposes getting the song "Save Me" by Nicki Minaj for a music video project. It discusses casting young adults aged 18-20 who fit the urban style of the song. The stars would be portrayed as anti-authority but drinking alcohol and attending late night parties to fit female conventions in R&B music. The song is about a woman asking her ex to save her after a break up, and the video would show flashbacks to their relationship through her journey of loneliness as he moves on.
Album cover insipration
The document discusses album cover inspiration for a music project. It analyzes several album covers including:
1) My Chemical Romance's "Danger Days" album, which portrays the band's symbol over landscapes from their music videos with added filters and lens flares.
2) Fall Out Boy's "Save Rock and Roll" album, which features punk and monk imagery representing tradition and change clashing in their comeback music.
3) You Me at Six's "Stay With Me" single, which creates imagery of memory and past time included in the author's music video project.
4) All Time Low's "Nothing Personal" album, which features doodles over photographs showing a sense of
question 1
This document discusses the creative decisions made in developing a music video. It describes taking inspiration from other music videos in terms of incorporating performance, using confined car scenes to focus on a couple, and including a narrative to make the song more relatable. Equilibrium theory was also applied to the narrative structure to start with the couple happy, introduce conflict, and resolve it to increase understandability. Inspiration was drawn from other album covers and posters to design promotional materials in a simple, effective way focused on the key information.
A2 Media Studies - Use, Develop or Challenge
The document discusses generic conventions of indie pop music videos and digipacks. It analyzes existing music videos in the genre to identify conventions, such as the artist typically being Caucasian female, combining narrative and performance elements, using visual effects, including many close-ups of the artist, employing neutral color schemes, and inserting nature shots. For the digipack, it examines other indie pop albums to determine conventions like having the artist and album names prominently displayed and including multiple images of the artist throughout. The document aims to follow these conventions while also challenging some, like using more subtle colors rather than bright, vibrant designs.
Media evaluation
The document discusses the process of creating a music video, digipak, and advert for the pop artist Lois Lame. Conventions from pop music videos such as Katy Perry and Taylor Swift were used as inspiration. A narrative storyline and typical pop music elements like close-ups and montages were included. Lois Lame was presented as an independent woman to inspire young girls. Feedback from test audiences found the narrative was clear and appealing to the target audience of teenagers.
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Group 9 pitch
Group 9 presents their music video project for the song "Close To You" by JLS. The treatment involves a boy band arriving by train in London and intertwining shots of couples in black and white to reflect the song's meaning. It will be shot in black and white to convey a sense of past memories. Promotion will include magazines, social media, and TV ads targeting their key 10-20 year old female audience. Audience research found that beach and urban locations and love/relationships were preferred themes.
Story Board Adaptations and Changes 2
The group decided to change the ending of their narrative music video. Their tutors found the original ending unclear due to grainy shots in low lighting that did not match the other scenes. This caused their lead actress to appear young rather than elderly as intended. To fix this, they came up with a new ending where the protagonist visits his grandmother's grave, including another misleading shot to surprise the audience. They hope this clearer ending will improve their grade and maintain consistent lighting quality throughout.
Presentation1
1. The media product conforms to conventions of the R&B genre through its narrative of a couple facing relationship struggles, drawing inspiration from the "No Air" music video.
2. It develops conventions through further incorporating the song title into scenes and using fading techniques to clearly associate with the song's theme.
3. Camerawork like close-ups and different shots portray the artist's emotions, conforming to typical techniques in R&B videos while the toned-down star persona challenges expectations of revealing clothing and focus on the artist's performance over dancing.
A2 Media Evaluation Question 1
This document discusses how the media product challenges conventions of music videos and magazine advertisements in its genre. It tackles the sensitive topic of domestic violence, which is rarely addressed. While following the typical convention of telling a story through the video, it presents the story in chronological order rather than backwards like the original. The product aims to attract its target audience of 15-25 year olds of both genders by using both male and female leads and portraying a realistic domestic situation. Elements like settings and filming techniques were carefully selected to fit expectations while highlighting the abuse in a subtle way. Consistent colors and themes were used across the various parts of the media product like the digipak and posters to clearly connect them as part of a
Evaluation Question 2
The three products - a music video, magazine advertisement, and album digipak - were connected through their shared theme of a strong, independent female protagonist. The music video stood out from typical romantic R&B videos by portraying the protagonist happily moving on from a breakup rather than pining for her ex. Stills from the video informed the images chosen for the digipak and magazine ad to maintain consistency across products while symbolizing different aspects of the relationship. However, the products each had distinct identities and increasing their synergy could have been achieved through using the same image across all pieces.
Evaluation Question 1 - In what ways does your media product use, develop or ...
This document summarizes how the media producer's products used and developed conventions of real media forms within the indie genre. Through research of music videos, albums, and websites, conventions were identified around editing style, narrative/performance integration, band styling, album covers, and title themes. The music video incorporated conventions like shot length and cuts. It developed conventions by basing the narrative on song lyrics rather than just performance. Band styling and positioning drew from indie influences. The album cover and title developed conventions of mystery and rebellion themes common to indie artists. Overall, the products aimed to appear professional by strategically using and developing conventions of real indie media forms.
Evaluation task 1
The document discusses the forms and conventions used in various media products such as music videos and albums. It provides examples of several conventions commonly found in pop music videos, such as using the song title, colored backgrounds, artist names at the beginning, silhouettes, black and white costumes, backup dancers, and direct address to the audience. Conventions in album artwork mentioned include close-up faces with soft lighting and brushing of the cheeks on the cover as well as the use of gold for a deluxe edition. Conventions of websites for female pop artists include a background image with overlaid media, a white menu bar, and symmetrical display of images.
Music video
The document provides an analysis of the locations, camera techniques, and costumes used in the student's music video. Three key locations were used: the beach to match the calm style of music, brick buildings to represent day-to-day life as seen in other indie videos, and a stage with colored lighting as commonly seen in indie pop videos. Establishing shots, panning movements, and close-ups were employed to maintain audience interest, in line with conventions from other genres. Casual outfits at the beach and an all-black outfit on stage helped the artist stand out against the backgrounds.
Storyboard Changes
The document describes revisions made to a storyboard draft for a music video about Johnny Cash's song "Redemption Song". The initial draft used sticky notes to lay out scenes, which were then refined. Shots of the church interior and exterior were kept to set the biblical tone. Additional shots of a congregation and grave were added. Later shots portray Johnny at different ages, linking his past actions to the song's lyrics about karma. The final draft incorporates more shots and variations to portray continuity between actors and tell Johnny's story through the changes in his life.
Task 1 done
The document discusses conventions and codes used in media products and analyzes how a band's music video, album artwork, and promotional poster employ and challenge conventions. It notes conventions like featuring the lead singer prominently and including band photos and information on album covers. Elements like a simple album design or atypical dance styles challenge conventions. Lighting, location, and costumes help establish the band's brand and fit genre expectations to target their audience.
Eval question 1
The document discusses how the media product conforms to and challenges conventions of real music videos and the alternative rock genre. It follows conventions such as showing the relationship between the music and visuals, using close-ups of the band members, and choosing a gritty, abandoned location. However, it chooses not to focus on the relationship between lyrics and visuals or use a narrative concept to instead emphasize the band's musical skills. The document also discusses how the designed digipak and magazine advertisement conform to conventions like including lyrics but develop them by printing the lyrics under the CD rather than in a separate booklet.
Bryan barber.
Bryan Barber is a music video director known for recreating classic styles in modern music videos. For Outkast's "Hey Ya!", he referenced Greece. Barber has a distinct style that is popular with artists. He can achieve a postmodern look drawing from classic films and TV. Barber spent $50,000 creating a presentation for a job at 20th Century Fox but did not get the job, though he was reimbursed. Barber has directed videos for Outkast, Destiny's Child, Anastacia, and others. His videos typically feature audiences as if at a concert and keep to R&B and hip-hop genres with simple storylines that connect to the songs.
Costumes
To create costumes for their music video that would appeal to their target audience of 13-24 year olds, the document discusses researching the fashion styles of that age group on social media. It describes choosing a checked shirt for the male actor that symbolizes romance, as well as jeans and a floral top for the actors that would be casual outfits for a park visit. The document also notes keeping the musician in trademark clothes like at concerts to establish his persona for new fans.
Q2. How effective is the combination of your main product and ancillary texts?
The document discusses the effectiveness of combining a rap artist's main product (a music video) with ancillary texts (a digipak and website).
The digipak and website were designed to represent the artist's character and rap genre through consistent font, photos, and references to London. While drawing on rap conventions like hoodies and locations, they also depicted the artist as humble and reflective rather than flashy.
The music video complemented the ancillary materials by featuring buildings from the background photo and sharing the same mood and themes of inner conflict. Overall, the combination of products was deemed effective by maintaining consistency in visuals and message across the artist's representation.
Question one
The document analyzes the music video created by the author and their group. They tried to be original but also follow some conventions of the genre. Shots were chosen to highlight aspects of codes and conventions seen in music videos by Mary J Blige & Ludacris and Justin Bieber. Locations like a skate park and home were used to tell the story and contrast the artist's background with his current motivation and independence. Key shots and decisions are described in detail to analyze how the group challenged conventions through aspects like delayed revealing of the artist and using grayscale to denote flashbacks.
Pitch year 13
The document outlines plans for a grime music video featuring the artist "Frank". It will tell the story of Frank dealing with a tragic event from his past that has changed him. The video will include flashbacks showing a younger Frank and how he has been impacted by what occurred. It will have a serious tone to evoke empathy from audiences and subvert expectations for typical grime music videos.
Media task 7 task 3
The document summarizes two music videos. For the song "King City" by Swim Deep, the band members wear old, baggy vintage clothes, giving off a youthful stereotypical style. The video has a homemade feel from its editing and cinematography. It uses over the shoulder shots and close ups. For the song "What Makes You Beautiful" by One Direction, the boy band wears smart casual clothing at the beach location. There are establishing shots of the full scene, close ups of each band member, over the shoulder shots, and low camera angles, particularly close ups, to endear the band members to the audience.
Pitch
The document proposes getting the song "Save Me" by Nicki Minaj for a music video project. It discusses casting young adults aged 18-20 who fit the urban style of the song. The stars would be portrayed as anti-authority but drinking alcohol and attending late night parties to fit female conventions in R&B music. The song is about a woman asking her ex to save her after a break up, and the video would show flashbacks to their relationship through her journey of loneliness as he moves on.
Album cover insipration
The document discusses album cover inspiration for a music project. It analyzes several album covers including:
1) My Chemical Romance's "Danger Days" album, which portrays the band's symbol over landscapes from their music videos with added filters and lens flares.
2) Fall Out Boy's "Save Rock and Roll" album, which features punk and monk imagery representing tradition and change clashing in their comeback music.
3) You Me at Six's "Stay With Me" single, which creates imagery of memory and past time included in the author's music video project.
4) All Time Low's "Nothing Personal" album, which features doodles over photographs showing a sense of
question 1
This document discusses the creative decisions made in developing a music video. It describes taking inspiration from other music videos in terms of incorporating performance, using confined car scenes to focus on a couple, and including a narrative to make the song more relatable. Equilibrium theory was also applied to the narrative structure to start with the couple happy, introduce conflict, and resolve it to increase understandability. Inspiration was drawn from other album covers and posters to design promotional materials in a simple, effective way focused on the key information.
What's hot (20)
Evaluation Question 1 - In what ways does your media product use, develop or ...
Evaluation Question 1 - In what ways does your media product use, develop or ...
Q2. How effective is the combination of your main product and ancillary texts?
Q2. How effective is the combination of your main product and ancillary texts?
Similar to Evaluation: Codes & Conventions
A2 Media Studies - Use, Develop or Challenge
The document discusses generic conventions of indie pop music videos and digipacks. It analyzes existing music videos in the genre to identify conventions, such as the artist typically being Caucasian female, combining narrative and performance elements, using visual effects, including many close-ups of the artist, employing neutral color schemes, and inserting nature shots. For the digipack, it examines other indie pop albums to determine conventions like having the artist and album names prominently displayed and including multiple images of the artist throughout. The document aims to follow these conventions while also challenging some, like using more subtle colors rather than bright, vibrant designs.
Media evaluation
The document discusses the process of creating a music video, digipak, and advert for the pop artist Lois Lame. Conventions from pop music videos such as Katy Perry and Taylor Swift were used as inspiration. A narrative storyline and typical pop music elements like close-ups and montages were included. Lois Lame was presented as an independent woman to inspire young girls. Feedback from test audiences found the narrative was clear and appealing to the target audience of teenagers.
Pitch
This group's music video project features the song "Everywhere I Go" by Lissie, reinterpreted in an indie genre style. Their artist, Cerys George, is a new female indie singer whose image they aim to craft as relatable. The video will have a narrative of Cerys being stalked by an ex, amplifying the song's lyrics of "danger will follow". Stylistic influences include walking montages and filters similar to other indie videos. They will create synergy across the video, digipack, and poster to help establish Cerys' image for their target teenage indie audience.
Media studies a2 evaluation
This document provides an evaluation of a music video created by the author for the song "Moon and Moon" by Bat for Lashes. It summarizes the narrative and themes explored in the music video, which portray loneliness and dependence in a relationship. It also discusses how the music video genre, conventions, and the artist's image were developed to effectively represent the themes and target audience.
Evaluation 1
The document discusses how the media product uses and develops conventions from real media products. It analyzed research to create pieces similar to real media. It developed forms by taking inspiration from artists like Lauren Aquilina for the artist style. The digipack was inspired by the simplicity of Lana Del Ray's album cover. The music video was inspired by Gabrielle Aplin's soft look but challenged conventions by not providing context about the artist or a clear narrative. This created mystery for the audience to feel what the artist was feeling.
Media studies a2 evaluation
The document discusses feedback received on a music video project. It describes surveying classmates about two potential songs, with the majority preferring "We Won't Run." It also discusses feedback received midway through shooting, with some confused about the narrative. The document considers changing songs but decides to develop the original idea further. Additional feedback from two people is provided, praising aspects but noting some shots were blurry and effects could have added interest.
Media evaluation
The document discusses the process of creating a music video, digipak, and advert for the pop artist Lois Lame. Conventions from pop music videos by artists like Katy Perry and Taylor Swift were followed, including having a clear narrative. Feedback from test audiences confirmed the narrative was clear and appealing to the target teenage audience. A variety of digital tools and software were used throughout the process.
Media q 1
The document discusses how the creator of a music video, print advert, and CD case incorporated both redundant and entropic elements in their media products to appeal to their target genre and audience. Redundant elements that followed genre conventions included setting the video in the quirky town of Ludlow, having the artist play guitar and dress casually, and using bright bold fonts. Entropic elements that provided originality included fast-cutting shots, still images like a glue stick, and black and white photos with colorful fonts. The goal was to draw in the audience with familiar elements while also providing surprises through differences.
Question 1
This document summarizes the key ways in which the media product uses and develops conventions of real music videos and media products. It discusses conventions of music videos such as demonstrating genre characteristics and relationships between lyrics, music, and visuals. It then describes how the media product incorporates these conventions, such as through shots that reference other music videos and the use of close-ups, angles, and imagery that establish the indie/rock genre. Overall, the document conveys how the media product was influenced by real examples but adapted them in an original way.
Evaluation Question 1
The document discusses how the media product uses and develops conventions of real pop music videos. It describes researching conventions like close-up shots, fast cuts, costumes, and mise-en-scene used in pop artists' music videos. For their music video, they incorporated conventions like close-up shots of the artist singing and a polka dot dress inspired by Lily Allen. They also challenged some conventions by using longer shots and filming in one location rather than multiple locations. The digipak and album ad were also influenced by real media examples but challenged conventions through their design and minimal information.
Evaluation Question 1
The document discusses how the media product uses and develops conventions of real pop music videos. It describes researching conventions like close-up shots of the artist, fast cuts, costumes, and plain backdrops. While some conventions like many locations were followed directly, others like shots and costumes were developed uniquely. The digipak and album ad also use conventions like double images but challenge expectations through minimal colors that still draw attention.
Media Conclusions
The document summarizes research on creating a music video, digipack, and advertisement for a singer-songwriter artist.
For the music video, it will include a narrative storyline connecting the visuals and lyrics, as well as stage performance shots. The digipack will feature the artist's name and picture prominently and use color design to represent the album's theme. The advertisement will display the digipack cover, provide release dates and tour information, and establish branding through consistent visual elements.
Question 1 media
The document describes how the student's media product uses and develops conventions of real music videos and albums. It summarizes how the student's music video incorporates typical shots and locations from other indie/rock music videos. It also discusses how the student's album packaging, including the digipak, CD cover, and lyric booklet, take inspiration from real albums while maintaining a consistent style. Conventions from magazine articles are also analyzed and applied to the student's own magazine design.
Question 1 media
The document discusses how the media product uses and develops conventions of real music videos and albums. It summarizes how the music video incorporates typical elements like band shots and angled shots. It also discusses inspiration drawn from other music videos and albums for elements like the opening scene, album covers, and magazine layout. Conventions are developed but adapted, such as changing a roof location to a riverside one.
Katy Perry Pitch
The document discusses plans for a music video for Katy Perry's song "If U Can Afford Me." The target audience is teenagers and young adults aged 13-20, especially females, who are fashionable and use social media. Different ideas are proposed for the treatment, including having Katy Perry attract the attention of male stereotypes. Costumes, locations, and promotional materials like the magazine advert and digipak are also discussed.
Evaluation Task 1
Our music video uses and challenges some conventions of the genre. It uses common camera shots and editing techniques like cutaways that match the lyrics and beat of the song. However, it also uses some unconventional elements like slow motion and transitions between color and black and white. The narrative and performance sections are kept strongly separate, using different costumes and color/black and white to distinguish them, which challenges the norm of tightly linking the two. This is done to emphasize the relatable narrative over the performance, in order to help a new artist build a fanbase by connecting with audiences.
Q1
The music video challenges and develops conventions of the indie genre. It uses close-ups of the artist, as required by record labels, but also incorporates a dancer to develop the concept and tell the artist's emotional story. It uses editing techniques like cross dissolves between scenes to highlight the connection between the dance and music. The website, clothing, and digital packaging follow conventions like those of similar indie artists to establish an authentic indie image and feel, while adding some original elements.
Task 1
Our media product challenges conventions of real music videos in several ways:
1) The costume and setting contradict expectations for the grime genre by portraying the protagonist as unsuccessful with women rather than dominant.
2) It breaks conventions by avoiding objectification of women typically seen in hip-hop/grime videos and instead shows women rejecting the protagonist.
3) The narrative uses a fragmented structure rather than a linear one, leaving the protagonist's fate uncertain rather than resolved.
Evaluating our A2 music video
The document summarizes the process of creating a music video for a class project. It discusses researching conventions of similar artists like Katy Perry and Taylor Swift. It created a fictional pop star named Lois Lame to emulate these artists. The video had a simple narrative taken from the song lyrics. Various software, cameras, and social media were used during planning, production, editing, and promotion of the music video and related materials. Feedback was gathered on how well it fit the genre and appealed to the target audience.
Media Presentation Conclusions
The document summarizes research on creating a music video, digipack, and advertisement for a singer-songwriter artist.
For the music video, it will include a narrative storyline connecting the visuals and lyrics, as well as stage performance shots, based on research of typical music videos in the genre.
The digipack will feature the artist's name and photo prominently, and use color and artwork to represent the theme, drawing on characteristics of successful digipacks.
The advertisement will use the digipack cover image and provide release details, and establish branding through consistent visual elements, mirroring techniques used by other singer-songwriters.
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Evaluation: Codes & Conventions
- 1. ♥ A2 Media Studies Evaluation Deanna Ashleigh Quirke 4122 John Cabot Academy 50444
- 2. In what ways do your media projects challenge, use or develop conventions of real media products? ♥ MUSIC VIDEO ♥ DIGIPACK ♥ POSTER
- 3. Ancillary Task: Poster In order to comply with the conventions of a female solo artists for our poster, we took direct inspiration from three existing posters , combined aspects of them and gave it a personal touch. As our music video was somewhat off-the-wall, we wanted to be much more conventional with our ancillary tasks, so we tried to challenge many aspects of the genre. We liked that Katy Perry and Kate Nash didn’t use realistic backgrounds, favouring patterned, ‘photoshopped’ backgrounds. In order to replicate with this we used a pink background with superimposed Belgian bun cakes, as they are Kira’s logo. However, we didn’t rely like the portrait style set up of the posters- and we chose to follow Britney Spears and use a landscape sheet and this made our poster look like a piece of art. We also like how she plastered her name across the poster in large font as this is a brilliant example of branding. People would look at our poster straight away, and even if they didn’t know who the artist was right away- they could quickly tell you it was by an artist called Kira Kitson.
- 4. Ancillary Task: CD Digipack Rihanna- Loud Jessie J- What You Are Laura Marling- I Speak Because I Can For our ancillary tasks we decided to go very conventional. We used feminine colours of pinks and reds to achieve a look that would be desirable for a female between 16-34. We also followed conventions by using a close up picture as the main image on the back and front cover, to firstly appeal to our target audience but also as a medium of branding so Kira Kitson could be easily recognised. Feminine colour pallet, close up and an image next to the track listing Close up, artist’s name a main focal of the cover Images on both the back and front, mid shots used for album insert A selection of female solo artist digipacks.
- 5. Music Video We used close up performance shots to create an intimate relationship between Kira Kitson and the viewer- a method employed in another confidante song ‘Not Fair’ by Lily Allen, which is the same genre as Pumpkin Soup. We used two-shorts to emulate a sense of closeness that was displayed in the original video for Pumpkin Soup . We tried to use elements of Mis-en-Scene from the original music video, luckily we had a pair of heart shaped glasses to recreate Kate’s fun and playful sense of style. We followed and developed conventions in our music video via camera shots and mis-en-scene. Our video almost consisted entirely of two shots in order to represent the closeness between Kira and all of her boyfriends- however when it came to the performance shots that we filmed in the studio, these turned into close ups to build up intimacy between Kira and the viewer, because she was telling them all of her secrets ad her entirely story. We also played with mis-en-scene by wearing cute but demure dresses that were very Kate Nash and trying to incorporate props that would look very kitsch…like retro 50s heart shaped glasses and a Soviet Union hat.
- 6. Katy Perry, album poster for One of the Boys Kate Nash, tour poster Britney Spears, album poster for Femme Fatale Our inspiration for our ancillary task: poster