2.  We tried to follow the conventions of real
life media products in our music
video, Digipak and advert.
 Our chosen genre was pop, so we
looked at artists such as Katy Perry, Taylor
Swift and Avril Lavinge to help us follow
the typical conventions that you can
usually identify in a pop music video.

3.  When we were creating our storyboard
to have as a guideline for our music
video we concentrated on creating a
narrative that would flow, and would be
easy to understand, which is
conventional for pop genre to have a
strong narrative. An example of a pop
music video having a strong narrative is
Taylor Swift – I Knew You Were Trouble.
 Taylor Swift - I Knew You Were Trouble

4.  For the mise-en-scene we decided to use typical
forms of mise-en-scene for a pop music video. An
example of how we did this would be showing a
female protagonist in a high school, chasing the
“guy of her dreams” who already has a “pretty
girlfriend.” A way we decided to challenge and
develop the mise-en-scene would be to not show
rivalry between the two girls (both played by Lois
Lame – another conventional theme for pop
videos) as we wanted to show Lois wishing for the
attention off the male, and we also challenged
conventions by not showing the protagonist
getting the guy in the end.

5.  We have chosen to use typical forms of real
media products to represent Lois Lame to
our target audience. We have shown her as
being a independent woman who doesn’t
need to be attached to a man, we wanted
Lois to be an inspiration to young girls all
around.
 We created a Star Image that I believe to
be unique to the industry today. Like
“Hannah Montana” and “Superman” we
have created two sides to Lois Lame.

6.  The first side is the average girl that gets
by which would resemble “Clark Kent” or
“Miley Stewart” (from the television show
Hannah Montana on Disney Channel)
and then there is the superhero side:
“Superman” and also “Hannah
Montana” we decided to do this to
create two different personalities for Lois
Lame. The star image is conventional for
the pop genre, Lois Lame is
bubbly, outrageous, and lovely, this has
been adapted from other main artists in
the pop music industry such as Demi
Lovato, Kelly Clarkson and The
Saturdays.

7.  I expressed the star image through my
digi-pak and album advert as well as my
music video. On the front cover of my
digi-pak I included both sides to Lois
Lame, the “Clark Kent” side and also the
“Superman” side the Clark Kent side is
looking up to the Superman side, I did
this to show that everyone has two
different sides, and also that we may
look up to someone we believe to be
“better” or “perfect.” I included the
white background as a common theme
and to also show innocence in Lois
Lame.

8.  In both photos of Lois Lame on the digi-
pak cover she is wearing glasses, this is
part of her star image, I also included a
picture of the glasses on the inside of the
cd cover. The glasses show innocence
and quirkiness.
 We have used conventional camera
shots in our music video from the pop
genre. For example, we have included
close-ups, mid shots and cut-ins during
our music video to help indicate the
narrative to the audience.

9.  In editing we included a montage to help
explain the progress during the narrative.
 For my Font Selection I wanted to make it
seemed comic book themed, to fit in with the
idea of a Superhero. I made it continuous in all
3 media products to express my theme.

10.  I have tried to link my media products to
the conventions of today’s pop genre. I
have done this by following today’s
conventional pop and also by
challenging some forms to make way for
new conventions that I could create and
play around with in my media products.
Another artist that developed the pop
genre in her music video is Christina
Aguilara. Instead of bright colours and
dancing she has filmed the video in
black and white and also includes
expressive movements.
Christina Aguilara - The Voice Within

11.  Through-out the 3 pieces of work I have
produced: the music video, digi-pak and the
album advert, I have created a recognisable
house style.
 One of my main house styles is the nerd
glasses. This helps show the house style
throughout my products and also expresses the
star image.

12.  Another way I created a house style is from the mise-en-
scene. I have done this by including a white background
as a constant theme through my final media products.
 Another house style I created was the superhero theme.
You can see this present in the digi-pak, album advert and
the music video. This is also part of the star image which
included intertextuality.. I adapted the colours of the
superhero costume into the text used in the poster and the
cd cover. The flower dress and guitar I have included into
my media products as it is part of the star image and also
helps with the house style I have created.

13.  I believe I have effectively combined my
main product with my ancillary texts using
the house style I created and by adapting
my Star Image to fit in with all of my media
products. By using primary colours in my
ancillary texts it is open to a mixed
audience of both genders. For this reason I
believe it appeals to my target audience.
Also with it being a pop genre the target
audience is swayed to be a female target
audience. I believe my products appeal to
this kind of target audience as Lois Lame
can be seen as relatable to the target
audience through each product.

14.  We set up a screening for people in our class that
we believe could resemble the target audience for
Lois Lame and asked them questions that we
asked them to answer regarding the music video.
1. What do you think was successful?
2. Can you think of any improvement that could be
made?
3. Who do you think the target audience is, and does
it appeal to them?
4. Does it fit the genre?
5. What is the narrative? Is it clear to the audience?
6. Do you really like my work?

15.  Out of the three groups we asked they all
agreed that we had a clear narrative and an
easy to follow storyline that followed the pop
genre and was easy to identify. The groups also
said we used a variety of different shots. They
all expressed that the lip synching needed
improving and the guitar playing needed
adjusting as well. Finally each group explained
that it appealed to the target audience which
they believed to be Teenagers and that the
lyrics were very well illustrated.

16.  We have created a Portfolio online by writing it
out in blog form using WordPress. This was a
practical blog site to use as we could also
access it from our smart phones on an app.
During research, YouTube was a big help in
comparing music videos from different
decades of the same genre and learning how
to analyse them.

17.  Social Networking sites also played a major
part through out this module.
We used Facebook as part of a
communication tool between my group. It
was an easier way to communicate and
save pictures for evidence of our work. We
also used Twitter as part of pre-production
to ask Katy Perry permission to use her song
for our music video.

18.  During production we used different digital
technology skills to help with the making of our
music video. For example to help with the lip
syncing we had the track playing in the
background coming from an iPod. While
location filming we used a Mini DV camera –
Canon Legria HV40, this was handy to carry
around with it being small and also easy to use.
When filming in the TV Studio we used HD
Cameras – Canon XF305 these were brilliant to
use as they captured a clear image.

19.  During editing we used the software
Adobe: Premier Pro. This was very
practical and easy to handle.
 When creating our digi-pak and album
advert we used Adobe Photoshop and
Adobe Illustrator to edit the pictures we
took using a Canon 600D. The Adobe
software was easy to adapt to once
being shown how to properly function it.

20.  We used both Microsoft and Apple Mac
products through-out the coursework.
We used these for editing as well as
blogging. Being with Microsoft for most of
my technological life I found them easier
to use than a Mac. However after a few
sessions on the Apple Mac’s, I soon
learnt that it is easy to adapt and jump
from different computer software's.

21.  During the evaluation process of my
portfolio, I used Microsoft PowerPoint to
lay out my evaluation questions in an
easy to follow stanza. To reveal my final
product I uploaded the music video to
YouTube and was able to access it from
the url link. For the director’s
commentary side of the evaluation we
again used the HD camera in the
television studio as well as green screen
to portray the video behind us as we
discuss our intentions.