The document summarizes the audience for a media production and how it was targeted. Focus groups and surveys identified the primary audience as male ages 19-60 from working to middle class backgrounds with no specific ethnicity. The production aimed to appeal to what this audience looks for in crime films by including appropriate levels of humor, violence, language, and familiar British crime film tropes in terms of setting, characters, and plot. However, the characters could have been developed more fully and a female character included to potentially attract more female viewers.

1. Evaluation
Audience
By Adam Wilton

2. Questions
• Who would be the audience for your media
product?
• How did you attract/address your niche
audience?
• We are answering these in one slideshow.

3. Answer
• Our audience was identified through our use of
focus groups and surveys, through this we have a
reliable outlook on the audience that will be most
attracted to our production. The audience that
we identified to be our largest base is male young
to middle aged (19-60) and we would also gain
around just under half of females in the same
bracket according to our focus group activities.
The class of our audience is working to middle
class, and we have we have no ethnicity that we
have tailored our production for.

4. Answer
• We’ve attracted our audience by appealing to
all that they look for in this kind of film. We
have ensured that the mix of humour,
violence, language and style have all been
mixed in the correct way that entices the
audience we made this for.

5. Answer
• In terms of mise en scene we made sure the
props and scenery were typical of British
crime films, so quite run down areas with
common cars that you’d see everyday, the
clothing was also very ‘normal’ of a British
crime film so the mise en scene was familiar
to people who regularly indulge in such films.

6. Answer
• In terms of preferred reading, everything adds up. The whole set up
has been tailored to show exactly what’s going on with as little
chance of the audience seeing something different to what’s
meant. This means that the whole story itself isn’t too complicated,
the characters are relatively straight forward and so is the narration.
This means that the chance of misinterpretation is lowered and our
preferred meaning will be met whilst also keeping the audience
enticed. The way our characters are perceived are also well
presented, again tailored so how we want them to be seen can’t be
misconstrued into something different. For example, The ‘boss’ is in
a dark room and the build and look of him show exactly what he is.
Then this is immediately backed up by his speech, his speech gives
him the power complex you expect him to have. When he calls Irish
Tommy an ‘idiot’ etc. he shows how higher and more
knowledgeable he is than him.

7. Answer
• However, our portrayal of the characters was rather brief.
We could have put in more detail into the characters as a
whole rather than a quick introduction. This means that
there is a chance of our preferred reading to be
misconstrued by the audience. For example Irish Tommy
doesn’t have enough time on screen to properly get across
the image that he’s stupid. You only get that impression
when he is on the phone to the boss and by then the
audience should already know what he means. There is
also no prior explanation to what the starting scene is
about, so it could be interpreted as either a hit,
punishment, or a robbery. If we had any prior scenes we
could have used them to build up the present situation.

8. Answer
• The product also conforms well to the codes
and conventions on the genre of the film.
Because of this we will gain more viewers as
the film will conform to exactly what they
would be expecting of a film of that genre.

9. Answer
• Our characters are also quite simple, offering little in depth
showing, again in order to more captivate the audience we
could have made each character that little bit more
detailed and explained to offer more context and
complexity.
• With our audience range that we got a good idea from
using our focus group we saw that we weren’t picking up a
large viewing from the female audience. This may have
been increased by the introduction of a female character
which we have failed to do, had we done this then we may
have increased the amount of people in our audience as
we’d have taken a larger share of female viewers. But we’ve
lost then due to the lack of a female character.