The document is a student's media evaluation of a music magazine they created for a course assignment. It discusses how the student used conventions from real magazines like large images and titles while also challenging conventions by including more images and a unique logo. The student represents a target demographic of 16-20 year olds through the images, affordable price, and informal but readable language. They would distribute the magazine through large publishers to maximize the brand and attract readers through the interesting layout, bold design, and inclusion of content the target audience enjoys. The student learned key skills like Photoshop, Prezi, and Mac use to construct the project and felt they improved in making the final product more visually appealing than their initial ideas.