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Evaluation Question 3 - What have you learned from your audience feedback?
To be able togather indepthfeedbackonmymediaprojects,Icreateda questionnaire using google
formsto achieve this.FormyMusic Video,Ireceived responses from a variety of people who don’t
actuallylistentopunkmusic.Ifeltthiswasneededto be able to get an honest opinion on the video
instead of just liking the song due to it being punk and the respondent liking the song. 90% of
responsessaidthatthe musicvideodoesfitthe punkgenre.This is success as then we know we are
producing a video for people in the punk genre that will actually like it and relate to it. From
comments made on what they liked about the video, it was clear that viewers liked the passion
showninthe performance and how the editing was intense and the nature of the story. This was a
man art of our video, and for it to succeed in the punk genre, we needed to make sure these
elementswere producedrightwhichisclearthe audiencefeltitwas. Overall, the viewers felt there
were noclear problemswiththe videowhich is great to hear. One respondent commented on how
the transitionscouldhave beensmoother,sothe groupre lookedatthe video and slight edited this
to make sure it was perfect.
The last screenshot shows comments made from our subject teachres on our draft version of our
musicvideo. Aftergettingbackourfeedback,we were told that changes needed to be made to this
narrative.We have beentoldthatour video'snarrative isto typical and predictable and that it must
be more intense,uniqueandoutof the ordinarysoit will standout.Fromhere,we have discussed a
number of ideas that we could implement to change our video:
1. Remainwiththe initial ideaandemphasise the intensity with more shots,faster cuts and changes
to editing.We will re-film shots which are necessary to have less white space and tighter framing.
2. We wouldtake inspiration from the likes of Groundhog Day and Edge of Tomorrow and have the
Hunterrepeatthisday overand overagain, killing the same victim, progressively getting more and
more tiredof the repeatedday,until one day(atthe endof the video) he decidesnottokill andhe is
knocked out from behind.
3. Anotherideawasto have twokillers. Both assigned with killing the same victim. We would then
have both killers stalk the victim until the end where they meet and stand-off against each other.
4. The Hunteras a kidisthenshownat the endof the video,inthe backgroundof the shot, watching
the olderversionof himself killing the person that killed his brother. Face reveal at the end which
shows it is actually the kid when he is older.
5. Anotherendingideawouldbe atthe face reveal itshowsthatthe hunterisactuallythe victim and
he is killing himself.
6. Another idea is that towards the end of the video, The Hunter appears at the studio door where
the band are recording;the band look shocked/surprised, and the scene cuts to black. Showing the
perspective of the lead singer looking at the door to suggest there is two versions of himself.
6A. To lead on from this idea we could have The Hunter massacre the band
6B .Dump the victims body into the studio and then leaves.
6C. The Hunter kills himself after entering the studio.
6D. A shot is shown early on in the video showing The Hunter walking out a room which shows he
killedapreviousbandmember(mise enscene =guitar,drumsticks to show he was in the band) and
then at the end the hunter turns up at the studio and kills the band.
6E. We would have a loop connecting the start and the end (the start is the end). The Hunter will
come into the studio at the end and take his mask off,walk up to the mic, matching the same shot
that reveals the singer at the beginning of the video.
Aftergettingfurtherfeedbackfromteachersonthese ideasbefore we decidedtore shoot parts, we
concluded that ending 6 would meet the comments made and make our video better. We then
Remainedwiththe initial ideaandemphasisedthe intensitywithmore shots,fastercutsandchanges
to editing also.
This questionnaire was created to gain feedback on my magazine adverts. From this I gained
responsesfrom70%maleswhichfitsmytarget marketas malesstereotypically would like the punk
genre more.Also,70% of people selected 11-20 years old and this is because they are in my school
year being 17/18 years’ old which fits my target market also, as the music produced by the band
wouldbe aimedatthisage groupdue toit being loud, aggressive music. This means that if positive
responsesare collected formthe questionnairethenitmustmeanI have done a good design for my
Magazine Adverts. 80% of respondents said that they feel my magazine adverts fit the punk genre,
this is a good element as it means that what is being produced would actually be interesting to
someone wholikespunkmusic. Everyrespondentgave apositive commentontheirfirst impression
of the magazine adverts. 80% of responses showed that viewers of the magazine adverts felt they
were ratedbetween9-10out of 10 whichindicatesthatgood designs were produced and my target
market are satisfied with them which is the aim of the products. On the other hand, I was given
some improvementsIcouldpossiblymake whichwouldbe tomake writing on the designs easier to
read. I listened to this and did make it a bit easier to read, however I wanted it to be a struggle to
read as it links to the idea of the music video in that “The Hunter” is mysterious and people don’t
knowwhohe is.Carryingthistheme innothighlightingelementsclearly createsarelationshipacross
all products.
For my CD Digipak, formmyfeedbackfromthe questionnairesIlearntthat 90% of responsesfeltthe
CD Digipak fits the punk genre. Which means my product should interest my target market? Most
people’sfirstimpressionswere thatitisintimidatingandlooksprofessional whichsuggests they felt
it wasa gooddesign.Thisthoughtwasbackedup by the respondents having to rate the digipak out
of 10. 90% of people gave itascore of 9-10 out of 10 whichindicatesonlyslightchangesare needed
of the CD Digipak to satisfy my audience fully. I was advised to make text larger so it was easier to
read,whichI didamendinmy design.Aswell asthisIwas advisedto remove text from the panel of
the band members. However, I decided not to adjust my designs I felt due to the CD Digipak being
the band’sfirst,I wantedthe audience to learn more about the band and know who is who so they
are able tocreate a relationshipwiththeiraudience. The examhoweverwasinfluentialinmy design
due to theirexpectationsof having photography on the designs. As previously I was considering to
have
Email Conversation with subject teacher
The screenshotsbelowshow a conversation between me and a subject teacher in media. I wanted
advice concerning a couple of elements shown I the screenshots before went to perform so we
didn’tgetitwrong.Due to the fact that mymediateacherlikedpunk music,he wasa goodpersonto
ask and get audience feedback off. He advised us to wear the black clothing colour scheme in the
performance videos, which I felt worked better as well due to the colour scheme used on the CD
Digipak and Magazine adverts. The colour scheme also reflects the nature of the video also. We
were also unsure on whether to use the glasses as an accessory due to the fact that it might not
allowthe audience create agoodrelationshipwith the band, being able to connect with them with
their eyes could allow this more. However, due to the fact that various bands in the genre wear
these type of glasseswe decidedtogoaheadandused them as it gave an identifiable factor for our
artists.
CD Digipak and Magazine Advert improvementsinstructedbysubject teacher
Reviewmyfeedbackonyourwork.
CD Digipak
Remove biooninside coverof digipak –but addcredits,songwriters,musicians,producers,
engineers,studio
Incorporate ideafromCD diskto mycreative journey.
Remove the numbers.
Recordcompanylogoneedsto be bigger
Poster
Addrecord companylogoto poster
The text“The Hunter”needstobe more legible.
From this, I learnt that overall my designing elements were fairly good II just needed to be more
precise inareas and to make sure elements complywithstereotypical conventionsof these products
to make them seem more professional.

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Evaluation question 3 - what have you learned from your audience feedback

  • 1. Evaluation Question 3 - What have you learned from your audience feedback?
  • 2. To be able togather indepthfeedbackonmymediaprojects,Icreateda questionnaire using google formsto achieve this.FormyMusic Video,Ireceived responses from a variety of people who don’t actuallylistentopunkmusic.Ifeltthiswasneededto be able to get an honest opinion on the video instead of just liking the song due to it being punk and the respondent liking the song. 90% of responsessaidthatthe musicvideodoesfitthe punkgenre.This is success as then we know we are producing a video for people in the punk genre that will actually like it and relate to it. From comments made on what they liked about the video, it was clear that viewers liked the passion showninthe performance and how the editing was intense and the nature of the story. This was a man art of our video, and for it to succeed in the punk genre, we needed to make sure these elementswere producedrightwhichisclearthe audiencefeltitwas. Overall, the viewers felt there were noclear problemswiththe videowhich is great to hear. One respondent commented on how the transitionscouldhave beensmoother,sothe groupre lookedatthe video and slight edited this to make sure it was perfect. The last screenshot shows comments made from our subject teachres on our draft version of our musicvideo. Aftergettingbackourfeedback,we were told that changes needed to be made to this narrative.We have beentoldthatour video'snarrative isto typical and predictable and that it must be more intense,uniqueandoutof the ordinarysoit will standout.Fromhere,we have discussed a number of ideas that we could implement to change our video: 1. Remainwiththe initial ideaandemphasise the intensity with more shots,faster cuts and changes to editing.We will re-film shots which are necessary to have less white space and tighter framing. 2. We wouldtake inspiration from the likes of Groundhog Day and Edge of Tomorrow and have the Hunterrepeatthisday overand overagain, killing the same victim, progressively getting more and more tiredof the repeatedday,until one day(atthe endof the video) he decidesnottokill andhe is knocked out from behind. 3. Anotherideawasto have twokillers. Both assigned with killing the same victim. We would then have both killers stalk the victim until the end where they meet and stand-off against each other. 4. The Hunteras a kidisthenshownat the endof the video,inthe backgroundof the shot, watching
  • 3. the olderversionof himself killing the person that killed his brother. Face reveal at the end which shows it is actually the kid when he is older. 5. Anotherendingideawouldbe atthe face reveal itshowsthatthe hunterisactuallythe victim and he is killing himself. 6. Another idea is that towards the end of the video, The Hunter appears at the studio door where the band are recording;the band look shocked/surprised, and the scene cuts to black. Showing the perspective of the lead singer looking at the door to suggest there is two versions of himself. 6A. To lead on from this idea we could have The Hunter massacre the band 6B .Dump the victims body into the studio and then leaves. 6C. The Hunter kills himself after entering the studio. 6D. A shot is shown early on in the video showing The Hunter walking out a room which shows he killedapreviousbandmember(mise enscene =guitar,drumsticks to show he was in the band) and then at the end the hunter turns up at the studio and kills the band. 6E. We would have a loop connecting the start and the end (the start is the end). The Hunter will come into the studio at the end and take his mask off,walk up to the mic, matching the same shot that reveals the singer at the beginning of the video. Aftergettingfurtherfeedbackfromteachersonthese ideasbefore we decidedtore shoot parts, we concluded that ending 6 would meet the comments made and make our video better. We then Remainedwiththe initial ideaandemphasisedthe intensitywithmore shots,fastercutsandchanges to editing also.
  • 4.
  • 5. This questionnaire was created to gain feedback on my magazine adverts. From this I gained responsesfrom70%maleswhichfitsmytarget marketas malesstereotypically would like the punk genre more.Also,70% of people selected 11-20 years old and this is because they are in my school year being 17/18 years’ old which fits my target market also, as the music produced by the band wouldbe aimedatthisage groupdue toit being loud, aggressive music. This means that if positive responsesare collected formthe questionnairethenitmustmeanI have done a good design for my Magazine Adverts. 80% of respondents said that they feel my magazine adverts fit the punk genre, this is a good element as it means that what is being produced would actually be interesting to someone wholikespunkmusic. Everyrespondentgave apositive commentontheirfirst impression of the magazine adverts. 80% of responses showed that viewers of the magazine adverts felt they were ratedbetween9-10out of 10 whichindicatesthatgood designs were produced and my target market are satisfied with them which is the aim of the products. On the other hand, I was given some improvementsIcouldpossiblymake whichwouldbe tomake writing on the designs easier to read. I listened to this and did make it a bit easier to read, however I wanted it to be a struggle to read as it links to the idea of the music video in that “The Hunter” is mysterious and people don’t knowwhohe is.Carryingthistheme innothighlightingelementsclearly createsarelationshipacross all products.
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  • 8. For my CD Digipak, formmyfeedbackfromthe questionnairesIlearntthat 90% of responsesfeltthe CD Digipak fits the punk genre. Which means my product should interest my target market? Most people’sfirstimpressionswere thatitisintimidatingandlooksprofessional whichsuggests they felt it wasa gooddesign.Thisthoughtwasbackedup by the respondents having to rate the digipak out of 10. 90% of people gave itascore of 9-10 out of 10 whichindicatesonlyslightchangesare needed of the CD Digipak to satisfy my audience fully. I was advised to make text larger so it was easier to read,whichI didamendinmy design.Aswell asthisIwas advisedto remove text from the panel of the band members. However, I decided not to adjust my designs I felt due to the CD Digipak being the band’sfirst,I wantedthe audience to learn more about the band and know who is who so they are able tocreate a relationshipwiththeiraudience. The examhoweverwasinfluentialinmy design due to theirexpectationsof having photography on the designs. As previously I was considering to have Email Conversation with subject teacher
  • 9. The screenshotsbelowshow a conversation between me and a subject teacher in media. I wanted advice concerning a couple of elements shown I the screenshots before went to perform so we didn’tgetitwrong.Due to the fact that mymediateacherlikedpunk music,he wasa goodpersonto ask and get audience feedback off. He advised us to wear the black clothing colour scheme in the performance videos, which I felt worked better as well due to the colour scheme used on the CD Digipak and Magazine adverts. The colour scheme also reflects the nature of the video also. We were also unsure on whether to use the glasses as an accessory due to the fact that it might not allowthe audience create agoodrelationshipwith the band, being able to connect with them with their eyes could allow this more. However, due to the fact that various bands in the genre wear these type of glasseswe decidedtogoaheadandused them as it gave an identifiable factor for our artists. CD Digipak and Magazine Advert improvementsinstructedbysubject teacher
  • 10. Reviewmyfeedbackonyourwork. CD Digipak Remove biooninside coverof digipak –but addcredits,songwriters,musicians,producers, engineers,studio Incorporate ideafromCD diskto mycreative journey. Remove the numbers. Recordcompanylogoneedsto be bigger Poster Addrecord companylogoto poster The text“The Hunter”needstobe more legible. From this, I learnt that overall my designing elements were fairly good II just needed to be more precise inareas and to make sure elements complywithstereotypical conventionsof these products to make them seem more professional.