Evaluation 2
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The student created a music video, digipak, and magazine advertisement for a band. In each product, they emphasized themes of joy, happiness, and overcoming difficulties by capturing shots of the actors laughing and dressing them in light, innocent colors. Locations and costumes were consistently used across products to clearly link them together and create synergy in promoting their overall message. The student believes their main product and ancillary texts worked effectively together through their similarities while maintaining individuality.
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A2 Media Evaluation - Question 2
The student created a music video, digipak, and magazine advertisement for a class project featuring the song "Sweet Disposition" by The Temper Trap. The products were effectively related through using the same actor (Matt) to portray the artist in all pieces and maintaining similar aesthetics like locations, costumes, and tones. While the pieces had similarities like featuring the artist, the music video had a lighter, happier tone compared to the more serious digipak photos. The products worked well together through their synergies but also showed appropriate differences to suit each format.
Evaluation - Question 2
This document summarizes and evaluates the effectiveness of the combination of a music video, digipak, and magazine advertisement created by the author for a class project. The author ensured similarities across the products by using consistent locations, costumes, and the same actor to portray the artist. This created synergy and encouraged audience consumption. Some differences included heavier editing of the ancillary texts and a more serious tone versus the carefree music video. Overall, the combination of related but varied products was deemed effective.
Evaluation 2 (final draft)
The student created a music video, digipak, and magazine advertisement for a class project that were meant to complement each other. They used the same band, song, costumes, and locations to create synergy between the products and portray the artist consistently. While the music video had a happy tone to match the song, the ancillary materials presented the artist more seriously to portray a professional musician. The products were similar through shared elements but differed in editing styles and intended mood or message. Overall, the combination of related but distinct products was effective at promoting the fictional artist across media.
Q2 evaluation
The document discusses the effectiveness of combining a music video with ancillary texts like a magazine advertisement and CD digipak. Key elements like color, costumes, fonts, and themes were carried over between the texts to create continuity. In the music video and print materials, the artist is portrayed as fun, bubbly and youthful through elements like balloons. Facial expressions, makeup, and lighting are also used consistently to keep the focus on the artist's image and personality across all the materials. Overall, the document argues that the combination of the music video and ancillary texts is very effective in promoting the artist's image through linked creative and design choices.
Photoshop work
The document summarizes the process of creating a print task for a pop album. It discusses how the group collaborated on ideas and decided on design elements like the front cover photo, back cover photo, and inside photos. For the front cover, they selected a close-up shot to emphasize the female artist. The back cover uses a long shot to showcase her costume. Photos were edited to airbrush skin and darken lips to portray her as flawless. Filters and fonts were used to tie the design together and match conventions of pop album covers.
Evaluation question 1:Shauna Penfold
The document discusses various elements of music videos and how the student incorporated them in their project. It analyzes the relationship between lyrics and visuals, music and editing, representation of the artist, genre definition, camerawork, lighting, influence of other videos, and setting/location. Examples are provided from popular music videos to illustrate techniques used effectively in each element and how the student attempted to integrate some of those conventions into their own video.
Media Evaluation 3
The document discusses feedback received from audiences on a media product. It indicates that audience feedback is important to improve the product based on the audience's perspective. Selective audiences provided feedback at different stages of development. Early feedback helped refine the song and video ideas. Later feedback resulted in introducing the artist and song title earlier in the video. Final feedback from teachers identified technical improvements. Overall, audience feedback helped inspire and improve the product, though the author notes there may have been more opportunities for feedback during the challenging construction process.
Q2 evaluation!!!
The document discusses the effectiveness of combining a music video with ancillary texts like a magazine advertisement and CD digipak. Key elements like color, costumes, fonts, and themes were carried over between the texts to create continuity. In the music video and print materials, the artist is portrayed as fun, bubbly and youthful through elements like balloons. Facial expressions, makeup, and lighting are also used consistently to keep the focus on the artist's image and personality across all the materials. Overall, the document argues that the combination of the music video and ancillary texts is very effective in promoting the artist's image through linked creative and design choices.
Recommended
A2 Media Evaluation - Question 2
The student created a music video, digipak, and magazine advertisement for a class project featuring the song "Sweet Disposition" by The Temper Trap. The products were effectively related through using the same actor (Matt) to portray the artist in all pieces and maintaining similar aesthetics like locations, costumes, and tones. While the pieces had similarities like featuring the artist, the music video had a lighter, happier tone compared to the more serious digipak photos. The products worked well together through their synergies but also showed appropriate differences to suit each format.
Evaluation - Question 2
This document summarizes and evaluates the effectiveness of the combination of a music video, digipak, and magazine advertisement created by the author for a class project. The author ensured similarities across the products by using consistent locations, costumes, and the same actor to portray the artist. This created synergy and encouraged audience consumption. Some differences included heavier editing of the ancillary texts and a more serious tone versus the carefree music video. Overall, the combination of related but varied products was deemed effective.
Evaluation 2 (final draft)
The student created a music video, digipak, and magazine advertisement for a class project that were meant to complement each other. They used the same band, song, costumes, and locations to create synergy between the products and portray the artist consistently. While the music video had a happy tone to match the song, the ancillary materials presented the artist more seriously to portray a professional musician. The products were similar through shared elements but differed in editing styles and intended mood or message. Overall, the combination of related but distinct products was effective at promoting the fictional artist across media.
Q2 evaluation
The document discusses the effectiveness of combining a music video with ancillary texts like a magazine advertisement and CD digipak. Key elements like color, costumes, fonts, and themes were carried over between the texts to create continuity. In the music video and print materials, the artist is portrayed as fun, bubbly and youthful through elements like balloons. Facial expressions, makeup, and lighting are also used consistently to keep the focus on the artist's image and personality across all the materials. Overall, the document argues that the combination of the music video and ancillary texts is very effective in promoting the artist's image through linked creative and design choices.
Photoshop work
The document summarizes the process of creating a print task for a pop album. It discusses how the group collaborated on ideas and decided on design elements like the front cover photo, back cover photo, and inside photos. For the front cover, they selected a close-up shot to emphasize the female artist. The back cover uses a long shot to showcase her costume. Photos were edited to airbrush skin and darken lips to portray her as flawless. Filters and fonts were used to tie the design together and match conventions of pop album covers.
Evaluation question 1:Shauna Penfold
The document discusses various elements of music videos and how the student incorporated them in their project. It analyzes the relationship between lyrics and visuals, music and editing, representation of the artist, genre definition, camerawork, lighting, influence of other videos, and setting/location. Examples are provided from popular music videos to illustrate techniques used effectively in each element and how the student attempted to integrate some of those conventions into their own video.
Media Evaluation 3
The document discusses feedback received from audiences on a media product. It indicates that audience feedback is important to improve the product based on the audience's perspective. Selective audiences provided feedback at different stages of development. Early feedback helped refine the song and video ideas. Later feedback resulted in introducing the artist and song title earlier in the video. Final feedback from teachers identified technical improvements. Overall, audience feedback helped inspire and improve the product, though the author notes there may have been more opportunities for feedback during the challenging construction process.
Q2 evaluation!!!
The document discusses the effectiveness of combining a music video with ancillary texts like a magazine advertisement and CD digipak. Key elements like color, costumes, fonts, and themes were carried over between the texts to create continuity. In the music video and print materials, the artist is portrayed as fun, bubbly and youthful through elements like balloons. Facial expressions, makeup, and lighting are also used consistently to keep the focus on the artist's image and personality across all the materials. Overall, the document argues that the combination of the music video and ancillary texts is very effective in promoting the artist's image through linked creative and design choices.
Evaluation 1
This music video for Tom Odell's "Can't Pretend" uses narrative to tell the story of a man struggling with depression and paralysis who finds purpose through wheelchair basketball. It draws inspiration from the 2012 Paralympics and the film Coach Carter to showcase the sport. Scenes alternate between depicting the character's loneliness and struggles with lighting and camerawork, and fast-paced gameplay sequences set to the beat of the song. The video aims to promote inclusion and inspire viewers by showing the character undergo a transformation as he finds new confidence and community through basketball.
Media Question 2
The document discusses how the main product (music video) and ancillary texts (CD album and magazine advert) effectively work together to promote an artist. Continuity was ensured across products through consistent characterization of the artist using similar gestures, poses and settings. Costumes, props like the straw hat, and a sketch visual effect were also maintained. Fonts and neutral colors created further unity while allowing each product to have its own identity. Maintaining the artist's image and connecting the different products to attract wider audiences was the goal.
Evaluation 2
1) The digipak and advert were designed to promote an indie pop artist's new album and music video about struggling with depression while confined to a wheelchair.
2) The digipak features imagery from the music video and represents the artist's emotions through a dark color filter. It also promotes a charity that appeared in the video.
3) The advert uses a large photo of the famous artist against reviews to draw attention and create interest in the "prestigious" album. It also shares release date and social media details.
4) Both the digipak and advert link to the music video through matching imagery, fonts, and references to elements that drive curiosity about the narrative.
Evaluation 2
The document discusses the links between a digipak, advertisement, and music video created to promote an album. Key elements were carried over between the materials to tie them together, like using graffiti from the music video throughout the digipak and having the artist photographed in the same location for the advertisement and digipak back cover. Dark lighting and themes of depression from the narrative music video were also reflected in the print materials. This was to help audiences connect the different elements and understand the full story being told across the promotional campaign.
Evaluation q1
This document analyzes how the author's media product uses and is influenced by conventions of real music videos. It provides examples from the author's video as well as popular music videos to illustrate techniques like relating lyrics to visuals, editing visuals to match the beat, representing the band, defining genre through performance, using various lighting and locations, employing green screens, and utilizing split screening. The author concludes that drawing inspiration from successful existing music videos helped them conform to conventions and create a video that would appeal to their target audience.
Evaluation question 2
The document discusses the creative choices made in producing promotional materials for a pop rock band. Key elements discussed include:
- Choosing pink/purple and red colors that relate well to the pop rock genre and allow the materials to stand out.
- Selecting a font with arrows in the letters to suggest the band is pushing boundaries while staying true to their style.
- Using dark lighting on performers' faces in the music video to intrigue audiences and LED lights on the singer to build their star image.
- Outfitting actors in typical pop rock attire of t-shirts and jeans to make the band relatable.
- Telling a narrative music video theme of a relationship breaking up
Evaluation Question 1
The document discusses how the media producer's music video, digipak, and advertisement challenge conventions of their genres.
For the music video, the producer subverted pop music video conventions by making it slow-paced and in black and white to emphasize sad emotions rather than being upbeat and colorful.
The digipak followed conventions like song listings but did not include photos of the artist, instead using nature images relating to the album's theme.
The minimalist advertisement kept important information like the title and release date without extra text to stand out differently from other ads. The recurring style across the producer's works aims to attract a young audience by focusing on the narrative rather than the artist.
Evaluation Question 1
The document discusses how the music video challenges some conventions while following others. It challenges conventions like lip syncing by showing the band recording instead of performing, and direct address by not having characters look at the camera. It follows conventions like synchronizing editing to the song pace and matching visuals to lyrics. The document also discusses how the digipak and magazine ad challenge and follow conventions, like the digipak showing both direct and indirect character looks at the camera, and the ad creating synergy between products through shared design elements.
Media script Catherine
The document discusses how the media product uses conventions of the indie music genre while also differentiating itself. It follows conventions like using a love story narrative and a performance aspect, seen in other indie music videos. However, it makes the love story about an elderly couple rather than a young one. The ancillary tasks of a tour poster and digipak also follow conventions like centering the artist and using consistent colors and font. But the background of the poster and use of multiple artist photos in the digipak differentiate it somewhat. Audience feedback confirmed the narrative was clear and the artist was effectively marketed as indie. However, the video's ending needed clarification. Across planning, production and evaluation, various technologies were used for research,
Question 2
The combination of the music video, magazine, and Digi pack were effective because they maintained continuity and consistency across elements. Specifically:
- The main artist wore a red dress in all pieces, linking her look.
- Images in the Digi pack and magazine represented different aspects of the artist shown in the music video to maintain her varied image.
- Font, color scheme, and the artist's consistent hairstyle were carried over to connect the pieces visually and tonally.
- Research of other artists informed design conventions used to ensure the pieces fit within the genre.
Draft Script - Tara Rendell
This document discusses Tara Rendell's process for creating a music video for an indie artist. In the planning stage, Tara researched conventions from other indie music videos, such as using filters that drain color. For her own video, Tara challenged some conventions, like avoiding long pans in favor of cuts that match the beat. Feedback was positive about shot variation and editing to the beat. Areas for improvement included ensuring lip syncing matched. Throughout the process, Tara used various media technologies like WordPress, Final Cut Pro X, Photoshop, and web 2.0 platforms.
Evaluation q1
In our music video, we used several conventions of real music videos to tell a narrative story through our video. We included a balance-unbalance-balance structure to our narrative about a relationship that starts happy, hits a conflict, and ends resolved. We also included both narrative and performance elements to keep audiences engaged. Specifically, we featured our artist prominently in front of a red background for the performance sections. Additionally, we subtly linked the video's actions to the lyrics of the song by having the artist mime the words and include a narrative of "waiting" to match the song's title. We also edited the video to match the tempo of the music, speeding up cuts near the chorus. Overall, we aimed to develop
Eval 1 - Digipak/Magazine Advert
This document compares the elements of the created digipak and magazine advert to conventional examples of those media. It finds that most elements conform to expectations, such as including the artist, song names, and parental advisory labels. Some unconventional aspects are using black and white photography throughout and a landscape orientation for the magazine advert. The goal was to both meet audience expectations for these products while also creating uniqueness that reflects the artist's style.
Evaluation q2
The document discusses the themes of a music video and accompanying print products. The main theme of the music video is spreading love, while the print products explore simplicity through limited colors and neutral facial expressions of the artist. The music video also has a fun and bright theme created through lighting that represents happiness and togetherness. While the video and print products have different visuals, they maintain a consistent theme of urbanism.
Question 2
The document discusses the themes, visual elements, and distribution strategies for a music video and accompanying print products. The theme of confidence is portrayed through the music video's lighting, shots, and lyrics. Print products like the album cover and advertisements continue this theme through the artist's poses. A red, white, and black color scheme and Minion Pro font create consistency across items. Locations with bold colors and lighting reinforce the upbeat theme. Distribution through magazines and social media aims to expand the artist's fan base.
Q1
The document discusses the music video created by the author for their media production. Some key points:
- The music video uses conventions like lip syncing to match the singer's movements to the song. This helps connect the audience to the emotion of the young female artist.
- Mise-en-scene aims to capture the artist's emotion and sadness through minimal props and high key lighting/color backdrops.
- The video challenges conventions by not having a storyline and using contrasting colors compared to the emotions in the song.
- Influences include other music videos with solo young female artists that help structure the video without a relationship between visuals and lyrics.
Evaluation 1
The document discusses conventions used in music videos and how the media product challenges or develops those conventions. It discusses using close-up shots of objects to introduce a narrative, focusing on the artist over the song title, and using camera angles to convey meaning. It also discusses designing a digipak for an album, including photos and reviews, and creating a poster to promote the artist and album. Overall, it examines how the media product draws from real conventions but also challenges them to tell its intended story and promote the new artist.
Evaluation question 2
The student created three products - a music video, digipak, and magazine advert - for an artist to showcase their song. Synergy between the products was important. The artist is featured prominently in all three to connect them. Similar locations, costumes, and modern aesthetics are used. Feedback indicated the story in the video could be clearer but the ancillary products were effective in showcasing the artist. With more time, stronger location links between all three products could improve their synergy.
Q2. How effective is the combination of your main products and ancillary tasks?
The document discusses branding and brand image in the music industry. It analyzes Kings of Leon's branding for their album "Come Around Sundown" compared to previous albums, noting their new image seemed more relaxed and fun. It then discusses the branding created for fictional artist "Taylor and the Rubies" as indie pop, featuring bright colors, consistent themes of bubbly personality across video and prints, and props linking it all together. Audience feedback confirmed the branding successfully conveyed fun, energetic, and lively.
Q2. How effective is the combination of your main products and ancillary tasks?
The document discusses branding and brand image in the music industry. It analyzes Kings of Leon's branding for their album "Come Around Sundown" compared to previous albums, noting their new image seemed more relaxed and fun. It then discusses the branding created for fictional artist "Taylor and the Rubies" as indie pop, aiming for a fun, energetic, and lively feel across their music video and ancillary tasks like the album cover through consistent use of colors, fonts, props, and portraying the artist's personality. Audience feedback confirmed the branding successfully conveyed the intended image.
How effective is the combination of your main
The document discusses the concept behind the creator's music video, poster, and digipak for a folk band. The main concept is the theme of love and happiness shown through a young couple. This theme is carried through each product using the same couple from the music video. The products are also linked through consistent color palettes and design elements like butterflies to represent the themes. The goal is to create a cohesive marketing campaign that audiences can easily recognize across the different promotional materials.
A2 Evaluation
The document discusses how the media group used various media technologies in the construction, research, planning and evaluation of their music video and ancillary texts. They used YouTube to research music video conventions and styles of Jessie J. They used Blogger to publish their research and planning. They filmed footage using a Nokia phone camera and edited the video in Adobe Premiere Pro. They created the digital pack and advert using Adobe Photoshop and Fireworks, applying techniques learned from researching Jessie J's styles. Audience feedback shaped improvements and was gathered using online surveys.
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What's hot
Evaluation 1
This music video for Tom Odell's "Can't Pretend" uses narrative to tell the story of a man struggling with depression and paralysis who finds purpose through wheelchair basketball. It draws inspiration from the 2012 Paralympics and the film Coach Carter to showcase the sport. Scenes alternate between depicting the character's loneliness and struggles with lighting and camerawork, and fast-paced gameplay sequences set to the beat of the song. The video aims to promote inclusion and inspire viewers by showing the character undergo a transformation as he finds new confidence and community through basketball.
Media Question 2
The document discusses how the main product (music video) and ancillary texts (CD album and magazine advert) effectively work together to promote an artist. Continuity was ensured across products through consistent characterization of the artist using similar gestures, poses and settings. Costumes, props like the straw hat, and a sketch visual effect were also maintained. Fonts and neutral colors created further unity while allowing each product to have its own identity. Maintaining the artist's image and connecting the different products to attract wider audiences was the goal.
Evaluation 2
1) The digipak and advert were designed to promote an indie pop artist's new album and music video about struggling with depression while confined to a wheelchair.
2) The digipak features imagery from the music video and represents the artist's emotions through a dark color filter. It also promotes a charity that appeared in the video.
3) The advert uses a large photo of the famous artist against reviews to draw attention and create interest in the "prestigious" album. It also shares release date and social media details.
4) Both the digipak and advert link to the music video through matching imagery, fonts, and references to elements that drive curiosity about the narrative.
Evaluation 2
The document discusses the links between a digipak, advertisement, and music video created to promote an album. Key elements were carried over between the materials to tie them together, like using graffiti from the music video throughout the digipak and having the artist photographed in the same location for the advertisement and digipak back cover. Dark lighting and themes of depression from the narrative music video were also reflected in the print materials. This was to help audiences connect the different elements and understand the full story being told across the promotional campaign.
Evaluation q1
This document analyzes how the author's media product uses and is influenced by conventions of real music videos. It provides examples from the author's video as well as popular music videos to illustrate techniques like relating lyrics to visuals, editing visuals to match the beat, representing the band, defining genre through performance, using various lighting and locations, employing green screens, and utilizing split screening. The author concludes that drawing inspiration from successful existing music videos helped them conform to conventions and create a video that would appeal to their target audience.
Evaluation question 2
The document discusses the creative choices made in producing promotional materials for a pop rock band. Key elements discussed include:
- Choosing pink/purple and red colors that relate well to the pop rock genre and allow the materials to stand out.
- Selecting a font with arrows in the letters to suggest the band is pushing boundaries while staying true to their style.
- Using dark lighting on performers' faces in the music video to intrigue audiences and LED lights on the singer to build their star image.
- Outfitting actors in typical pop rock attire of t-shirts and jeans to make the band relatable.
- Telling a narrative music video theme of a relationship breaking up
Evaluation Question 1
The document discusses how the media producer's music video, digipak, and advertisement challenge conventions of their genres.
For the music video, the producer subverted pop music video conventions by making it slow-paced and in black and white to emphasize sad emotions rather than being upbeat and colorful.
The digipak followed conventions like song listings but did not include photos of the artist, instead using nature images relating to the album's theme.
The minimalist advertisement kept important information like the title and release date without extra text to stand out differently from other ads. The recurring style across the producer's works aims to attract a young audience by focusing on the narrative rather than the artist.
Evaluation Question 1
The document discusses how the music video challenges some conventions while following others. It challenges conventions like lip syncing by showing the band recording instead of performing, and direct address by not having characters look at the camera. It follows conventions like synchronizing editing to the song pace and matching visuals to lyrics. The document also discusses how the digipak and magazine ad challenge and follow conventions, like the digipak showing both direct and indirect character looks at the camera, and the ad creating synergy between products through shared design elements.
Media script Catherine
The document discusses how the media product uses conventions of the indie music genre while also differentiating itself. It follows conventions like using a love story narrative and a performance aspect, seen in other indie music videos. However, it makes the love story about an elderly couple rather than a young one. The ancillary tasks of a tour poster and digipak also follow conventions like centering the artist and using consistent colors and font. But the background of the poster and use of multiple artist photos in the digipak differentiate it somewhat. Audience feedback confirmed the narrative was clear and the artist was effectively marketed as indie. However, the video's ending needed clarification. Across planning, production and evaluation, various technologies were used for research,
Question 2
The combination of the music video, magazine, and Digi pack were effective because they maintained continuity and consistency across elements. Specifically:
- The main artist wore a red dress in all pieces, linking her look.
- Images in the Digi pack and magazine represented different aspects of the artist shown in the music video to maintain her varied image.
- Font, color scheme, and the artist's consistent hairstyle were carried over to connect the pieces visually and tonally.
- Research of other artists informed design conventions used to ensure the pieces fit within the genre.
Draft Script - Tara Rendell
This document discusses Tara Rendell's process for creating a music video for an indie artist. In the planning stage, Tara researched conventions from other indie music videos, such as using filters that drain color. For her own video, Tara challenged some conventions, like avoiding long pans in favor of cuts that match the beat. Feedback was positive about shot variation and editing to the beat. Areas for improvement included ensuring lip syncing matched. Throughout the process, Tara used various media technologies like WordPress, Final Cut Pro X, Photoshop, and web 2.0 platforms.
Evaluation q1
In our music video, we used several conventions of real music videos to tell a narrative story through our video. We included a balance-unbalance-balance structure to our narrative about a relationship that starts happy, hits a conflict, and ends resolved. We also included both narrative and performance elements to keep audiences engaged. Specifically, we featured our artist prominently in front of a red background for the performance sections. Additionally, we subtly linked the video's actions to the lyrics of the song by having the artist mime the words and include a narrative of "waiting" to match the song's title. We also edited the video to match the tempo of the music, speeding up cuts near the chorus. Overall, we aimed to develop
Eval 1 - Digipak/Magazine Advert
This document compares the elements of the created digipak and magazine advert to conventional examples of those media. It finds that most elements conform to expectations, such as including the artist, song names, and parental advisory labels. Some unconventional aspects are using black and white photography throughout and a landscape orientation for the magazine advert. The goal was to both meet audience expectations for these products while also creating uniqueness that reflects the artist's style.
Evaluation q2
The document discusses the themes of a music video and accompanying print products. The main theme of the music video is spreading love, while the print products explore simplicity through limited colors and neutral facial expressions of the artist. The music video also has a fun and bright theme created through lighting that represents happiness and togetherness. While the video and print products have different visuals, they maintain a consistent theme of urbanism.
Question 2
The document discusses the themes, visual elements, and distribution strategies for a music video and accompanying print products. The theme of confidence is portrayed through the music video's lighting, shots, and lyrics. Print products like the album cover and advertisements continue this theme through the artist's poses. A red, white, and black color scheme and Minion Pro font create consistency across items. Locations with bold colors and lighting reinforce the upbeat theme. Distribution through magazines and social media aims to expand the artist's fan base.
Q1
The document discusses the music video created by the author for their media production. Some key points:
- The music video uses conventions like lip syncing to match the singer's movements to the song. This helps connect the audience to the emotion of the young female artist.
- Mise-en-scene aims to capture the artist's emotion and sadness through minimal props and high key lighting/color backdrops.
- The video challenges conventions by not having a storyline and using contrasting colors compared to the emotions in the song.
- Influences include other music videos with solo young female artists that help structure the video without a relationship between visuals and lyrics.
Evaluation 1
The document discusses conventions used in music videos and how the media product challenges or develops those conventions. It discusses using close-up shots of objects to introduce a narrative, focusing on the artist over the song title, and using camera angles to convey meaning. It also discusses designing a digipak for an album, including photos and reviews, and creating a poster to promote the artist and album. Overall, it examines how the media product draws from real conventions but also challenges them to tell its intended story and promote the new artist.
Evaluation question 2
The student created three products - a music video, digipak, and magazine advert - for an artist to showcase their song. Synergy between the products was important. The artist is featured prominently in all three to connect them. Similar locations, costumes, and modern aesthetics are used. Feedback indicated the story in the video could be clearer but the ancillary products were effective in showcasing the artist. With more time, stronger location links between all three products could improve their synergy.
Q2. How effective is the combination of your main products and ancillary tasks?
The document discusses branding and brand image in the music industry. It analyzes Kings of Leon's branding for their album "Come Around Sundown" compared to previous albums, noting their new image seemed more relaxed and fun. It then discusses the branding created for fictional artist "Taylor and the Rubies" as indie pop, featuring bright colors, consistent themes of bubbly personality across video and prints, and props linking it all together. Audience feedback confirmed the branding successfully conveyed fun, energetic, and lively.
Q2. How effective is the combination of your main products and ancillary tasks?
The document discusses branding and brand image in the music industry. It analyzes Kings of Leon's branding for their album "Come Around Sundown" compared to previous albums, noting their new image seemed more relaxed and fun. It then discusses the branding created for fictional artist "Taylor and the Rubies" as indie pop, aiming for a fun, energetic, and lively feel across their music video and ancillary tasks like the album cover through consistent use of colors, fonts, props, and portraying the artist's personality. Audience feedback confirmed the branding successfully conveyed the intended image.
What's hot (20)
Q2. How effective is the combination of your main products and ancillary tasks?
Q2. How effective is the combination of your main products and ancillary tasks?
Q2. How effective is the combination of your main products and ancillary tasks?
Q2. How effective is the combination of your main products and ancillary tasks?
Similar to Evaluation 2
How effective is the combination of your main
The document discusses the concept behind the creator's music video, poster, and digipak for a folk band. The main concept is the theme of love and happiness shown through a young couple. This theme is carried through each product using the same couple from the music video. The products are also linked through consistent color palettes and design elements like butterflies to represent the themes. The goal is to create a cohesive marketing campaign that audiences can easily recognize across the different promotional materials.
A2 Evaluation
The document discusses how the media group used various media technologies in the construction, research, planning and evaluation of their music video and ancillary texts. They used YouTube to research music video conventions and styles of Jessie J. They used Blogger to publish their research and planning. They filmed footage using a Nokia phone camera and edited the video in Adobe Premiere Pro. They created the digital pack and advert using Adobe Photoshop and Fireworks, applying techniques learned from researching Jessie J's styles. Audience feedback shaped improvements and was gathered using online surveys.
A2 Evaluation
The document discusses how the media product uses and develops conventions of real music videos. It summarizes researching Jessie J music videos and identifying conventions like changing outfits, quick cuts, and flashbacks. The media product incorporates these conventions, like using titles, different outfits for the singer, and depicting younger versions of characters. Feedback helped improve the narrative clarity and relevance of props. The combination of the media product and ancillary texts like the print ad and digipak was effective since they used consistent fonts, colors, and complimented each other.
Evaluation question 2
The document discusses how effective the combination of the main product and ancillary texts is. It finds that the digipak, advert, and video are effectively combined through consistent use of fonts, color schemes, themes, logos, and similar visual effects. Clothing, locations, and scenes were also kept consistent between the video and the general vibe portrayed on the digipak and advert to clearly link all the products together and create an effective overall combination.
How effective is the combination of your main product with ancillary texts?
The document discusses the effectiveness of linking together a music video, poster, and digital album packaging (digipak) for a folk/indie band. The main concept used throughout is the theme of love/friendship shown through a young couple. This couple is featured prominently in all products to tie them together. Color palettes and imagery are also kept consistent to reinforce the connection between products and create a cohesive promotional campaign. Feedback from the target audience confirmed the success of this linking strategy in clearly connecting the different media.
How effective is the combination of your main
The document discusses the effectiveness of linking various promotional products for a music video concept. The main concept across all products is the theme of love and happiness shown through a young couple. This couple is featured prominently in the music video and carried over to the poster and digipak through consistent imagery and color palettes. By maintaining visual connections between the products, the document argues this creates a cohesive promotional campaign that audiences can easily recognize and engage with.
How my music video conforms to the conventions
Bethany Stephenson's music video conformed to many conventions of the genre such as including dancing, lip syncing, costume changes, fast pacing, and speeding up footage. However, it also challenged some conventions by having improvised dancing, using colored filters and effects, and only featuring one main artist without a large cast. The video used a variety of shots and editing techniques to keep it visually interesting despite only having one performer.
Evaluation Question 1 - Media A Level
The document discusses the development of a documentary about the wedding dress industry. It outlines the initial plans for a documentary that shows the process of creating and selling wedding dresses. It then discusses research conducted on existing wedding documentaries and how conventions from these shows, such as cutaways and certain shot types, were used. However, some conventions were also challenged, such as the inclusion of historical found footage and not using a presenter. Ancillary products like a poster and newspaper spread were created to promote the documentary and conform to typical conventions for these materials.
Question 2
The document summarizes how the combination of the main product (music video) and ancillary texts (digipak and magazine advert) are effective. It evaluates how well the products represent the band/artist in terms of fitting the genre, looking cohesive, and featuring consistent elements like the lead singer across all products. Examples are provided of how the music video, digipak, and poster represent the artist and fit within the pop/electric pop genre based on conventions. Real-world examples are compared to argue that the finished products could be found commercially.
Evaluation2
The document provides an analysis of how the author's media product uses and develops conventions of real media products. It discusses the conventions used in the main adverts, sponsorships, and ancillary radio advert for a new water drink brand. The author examines conventions around length, music, narratives, branding, editing, camera shots, and how the combination of the main and ancillary texts effectively create synergy between the different elements. Feedback from audiences demonstrated clear understanding of what was being advertised and generally positive views of the product after viewing the ads. The author learned that the combination of elements worked well to portray the brand.
Question 2
The document discusses the effectiveness of combining a music video with ancillary texts like advertisements and album artwork.
It explains that the creator planned from the beginning to portray a consistent theme across the music video, digital album, and magazine advertisement. Inspired by artists like Calvin Harris, the creator styled the performer in matching outfits for the video and ancillary shoots. Images from the advertisement and album cover were also reused to improve continuity.
The creator analyzed popular music videos and incorporated a common narrative device - a dream sequence about a lost relationship. This theme was then carried through consistently in all three media products to represent the story and genre conventions. Overall, the document argues that the ancillary texts effectively complement the music video
Question 3
The document discusses the effectiveness of combining a music video with ancillary texts like advertisements and album artwork.
It explains that the creator planned from the beginning to portray a consistent theme across the music video, digital album, and magazine advertisement. Inspired by artists like Calvin Harris, the creator styled the performer in matching outfits for the video and ancillary shoots. Images from the advertisement and album cover were also reused to improve continuity.
The creator analyzed popular music videos and incorporated a dream-like narrative into their own video to represent losing a relationship. This same theme of loss was then suggested through imagery in the ancillary texts to maintain consistency across products. Overall, the document argues that the ancillary texts successfully complement
Written evaluation
The document discusses Farzana Begum's short film project for her A2 media course, including how she used forms and conventions of real media to both challenge and develop genres. She drew inspiration from music videos like Raxstar's "Jaaneman" in incorporating flashbacks and filming in her home. Through audience feedback, she learned that her narrative was clear but could have benefited from more varied camera angles and additional scenes of the main character's boyfriend.
EVALUATION QUESTION ONE
The document discusses conventions used and challenged in the creation of a music video product for a soul genre artist. It begins with research on genre conventions informed by theorists like Andrew Goodwin. The document then analyzes examples of conventions used and challenged in Coldplay's "Magic" video. It provides the same analysis for the student's own music video product, highlighting conventions followed like close-ups and lighting/color palette, and conventions challenged like a direct link between lyrics and visuals. Conventions developed or used in ancillary products like advertisements and CD packaging are also examined.
Evaluation Question 1 - Media A Level
The document discusses the development of a documentary about the wedding dress industry. It outlines the initial plans for a documentary that shows an in-depth look at the process of creating and selling wedding dresses. It details the importance of research and planning in developing the documentary. It discusses challenges made to conventions, such as the use of a narrator instead of a presenter, and the incorporation of historical found footage. Conventions followed include the use of interviews, cutaways, and similar shot types and music to other wedding documentaries. Ancillary products like a poster and newspaper spread are discussed in relation to conventions.
Evaluation
My music video challenged conventions in some ways but also used and developed conventions commonly seen in other music videos. It included a narrative story of a couple on a date alongside footage of the artist singing, and was shot in two locations, a bowling alley and recording studio, rather than just one. The editing included slow motion and title cards at the beginning. My digipak and magazine advertisement used standard design elements like prominent images and text but developed the idea of dripping paint graphics to clearly relate the two ancillary texts.
Media Question 2
The document discusses the effectiveness of combining a main product (a music video) with ancillary texts (a digipak and magazine advertisement).
The digipak uses imagery from the music video to create associations between the two. Colors, characters, and shots are replicated to link the products. Research on other music videos informed these connections.
The magazine ad focuses more on promoting the band as live performers. It includes a performance photo, reviews, and basic information. While it has less direct relation to the music video, the author believes the three products work together through consistent branding elements like font and an overall level of coherence. The ad may be strengthened by directly featuring the album art.
Overall, the author
Evaluation q2
- The author created a music video, digital album cover (digipak), and magazine advertisement to promote an artist's work, with the goal of conveying a consistent theme and style across all three pieces.
- Inspired by artists like Calvin Harris, the author styled the pieces to have similar imagery by having the performer wear the same clothes in the video and promotional materials.
- Elements like location and lighting were also kept consistent to improve continuity between the video and ancillary texts.
- A narrative of lost love was portrayed across all three pieces to maintain a cohesive representational theme.
Evaluation Question 1 - Media A Level
This document discusses the conventions used and challenged in the creation of a wedding dress documentary media product. It outlines plans to create a documentary showing an in-depth process of creating and selling wedding dresses. Research was conducted on existing wedding documentaries to understand conventions like the use of cutaways, narration, and interviews. While some conventions like music, shot types, and interviews were followed, others were challenged, such as the inclusion of historical found footage and no presenter. Ancillary products like a poster and newspaper spread were created to promote the documentary and conform to typical conventions for those media.
Media Studies Evaluation
The student produced a music video that conformed to conventions of real music videos by researching popular music videos and incorporating elements like telling a story through different character perspectives, syncing shots to the beat of the music, and having a direct link between the narrative and song meaning. Feedback on drafts was positive and noted the clear storytelling and exciting sequencing. Various media technologies were used in the research, planning, production, and evaluation stages.
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How effective is the combination of your main product with ancillary texts?
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Evaluation 2
- 1. EVALUATION 2 - HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS? BY CHLOE MAR-GERRISON
- 2. MY MUSIC VIDEO FOR MY MUSIC VIDEO, I CHOSE THE SONG SWEET DISPOSITION BY THE TEMPER TRAP, AN AUSTRALIAN POP BAND. I CHOSE THIS SONG AS IT PROMOTED A POSITIVE MESSAGE, AS THE LYRICS RELATE TO OVERCOMING ANY PERSONAL ISSUES AND LIVING LIFE TO THE FULL. IN ORDER TO PORTRAY THIS MESSAGE IN MY MUSIC VIDEO, I FILMED A MALE ACTOR AND A FEMALE ACTRESS ON MULTIPLE DAY TRIPS AND DATES OVER DIFFERENT DAYS, ENJOYING THEMSELVES AND HAVING FUN, NO MATTER HOW DIFFICULT THEIR RELATIONSHIP IS. I WANTED THE VIDEO TO HAVE AN INNOCENT AND CAREFREE VIBE, SO EMPHASISED THE EMOTION OF JOY AND HAPPINESS BY CAPTURING AS MANY NATURAL SHOTS OF MY ACTORS LAUGHING AS I COULD. I ALSO INCLUDED A PERFORMANCE ELEMENT TO MY VIDEO WHICH I FILMED IN THE SCHOOL STUDIO AGAINST A BLACK BACKDROP, WHICH CONTRASTED NICELY WITH THE LIGHTER COLOURS IN MY VIDEO.
- 3. MY DIGIPAK • IN ORDER TO CONTINUE THE POSITIVE AND INNOCENT VIBE OF MY MUSIC VIDEO, I CHOSE TO PHOTOGRAPH MY ARTIST AGAINST LIGHT BACKDROPS OUTSIDE, AND ALSO DRESSED HIM IN A WHITE SHIRT AS THE COLOUR WHITE HOLDS CONNOTATIONS OF PURITY AND INNOCENCE. I ALSO CHOSE TO CONTRAST THIS WITH THE BLACK STUDIO BACKGROUND AGAIN, IN ORDER TO HAVE SYNERGY BETWEEN MY PRODUCTS. FOR ONE OF MY INSIDE SHOTS, I CAPTURED A PHOTOGRAPH OF MY ARTIST LAUGHING, AS THIS WAS A COMMON ELEMENT IN MY VIDEO AND AGAIN PORTRAYS MY ARTIST AS HAPPY AND CAREFREE WHICH RELATES TO THE LYRICS IN THE MAJORITY OF THE BAND’S SONGS.
- 4. MY MAGAZINE ADVERTISEMENT • I TRIED TO MAKE MY MAGAZINE ADVERTISEMENT AS SIMILAR TO MY DIGIPAK AS POSSIBLE, IN ORDER TO CREATE SYNERGY AND STRENGTHEN THE OVERALL EFFECT OF ALL MY PRODUCTS TOGETHER. I USED A SIMILAR IMAGE TO THE PHOTOGRAPH I USED FOR THE FRONT COVER OF MY DIGIPAK, IN ORDER TO MAKE IT CLEAR THAT THE TWO PRODUCTS ARE DIRECTLY RELATED. THIS WAS MADE OBVIOUS BY THE SAME BACKGROUND AND COSTUME. I THEN INCLUDED AN IMAGE OF THE FRONT COVER ON THE MAGAZINE ADVERTISEMENT TO PROMOTE THE OTHER PRODUCTS.
- 5. SIMILARITIES AND SYNERGY • I THINK EACH ONE OF MY PRODUCTS EFFECTIVELY RELATED TO EACH OTHER, AS I MADE SURE THAT THE SIMILARITIES BETWEEN EACH PRODUCT WAS CLEAR AND FINISHED TO A HIGH STANDARD. AS PREVIOUSLY MENTIONED, I USED SIMILAR BACKDROPS AND LOCATIONS IN EACH PRODUCT IN ORDER TO HIGHLIGHT THAT THEY WORK TOGETHER, AND I ALSO USED THE SAME COSTUME TO REINFORCE THAT THE PRODUCTS ARE CREATED TO WORK TOGETHER. THIS IS IMPORTANT, AS IT CREATES SYNERGY BETWEEN EACH PRODUCT, WHICH IN THE MUSIC INDUSTRY WOULD BE A GREAT ADVANTAGE TO THE RECORD COMPANY AS IT RESULTS IN THE WHOLE OVERALL PRODUCT BEING GREATER THAN IF THEY WERE COMPLETELY SEPARATE AND SINGLE PRODUCTS. AS EACH PRODUCT RELATES TO EACH OTHER, THIS WOULD ALSO ENCOURAGE THE AUDIENCE TO CONSUME MORE.
- 6. THE OVERALL EFFECT • OVERALL, I THINK I HAVE SUCCESSFULLY CREATED THREE SEPARATE PRODUCTS THAT WORK EFFECTIVELY TOGETHER AS THEY ALL HAVE CLEAR SIMILARITIES AND DIFFERENCES WITHOUT BEING EXACTLY THE SAME OR BINARY OPPOSITES. THIS IS THE OUTCOME I WAS HOPING TO ACHIEVE, AS IT LOOKS THE MOST REALISTIC AND PROFESSIONAL, JUST LIKE SOME OF THE REAL-LIFE EXAMPLES I HAVE RESEARCHED.