This document evaluates the student's media product of a rock music magazine. It summarizes how the magazine represents the rock genre by using conventions from existing magazines like Kerrang. The intended audience is rock music fans, especially students, attracted through bold fonts, exclusive headlines and addressing the reader directly. Producing the magazine taught the student Photoshop skills to design eye-catching covers and the importance of organization and color schemes.

1. Evaluation
By Chloe Whittle

2. In what ways does your media product use, develop or
challenge forms and conventions of real media products?
From looking at real media products such as existing music magazines has
helped me decide how to set out my magazine and what kind of genre to set
it on. I developed my magazine idea from the rock magazine ‘Kerrang’ and
choose to use the rock genre.
Gutenberg
Design

3. How does your media product represent particular
social groups?
• By looking at my market research it allowed me see what kind of social
group my magazine would appeal to and what I would I have to include. For
instance I have chosen to base my magazine on the genre of ‘rock’
therefore I used a certain font in my magazine which would be associated
with rock and this was called ‘retro font’. From looking at my questionnaire I
realised most of the people I asked where mostly students who wouldn’t pay
to much for a magazine which made me think about the price I would sell
my magazine for and how i would attract them to my magazine.
Dark colours Rock genre
reflects the bands used
music as coverlines

4. What kind of media institution might distribute your
media product and why?
• By looking at Bauer Media I think my magazine would fit perfectly into their
range of magazines because it features new and up coming artist and is
similar to Kerrang magazine which they distribute. I also think IPC could
distribute my music magazine because it also distributes similar magazine
styles such as NME.

5. Who would be the audience for your media product?
• The target audience I aimed for was one that listened to the genre rock
because it’s a very big market and it also includes many sub genres like
‘indie’ which I could include in my magazine, making it appeal to a wider
audience.

6. How did you attract/address your audience?
• I used bands that are known in that genre of music to attract my audience
such as My Chemical Romance. I also used a big bold font on the front
cover of my magazine making it stand out and eye catching. I used words
like ‘exclusive’ on the front cover which also a word that attracts people due
to the fact it makes the audience feel as if it’s a one time thing. I also used a
quote from the double page spread making it personal towards the audience
addressing them.
Bold writing
Big writing,
very eye
catching

7. What have you learnt about technologies from the
process of constructing this product?
• Through the process I have had to learn how to use Photoshop to make my
magazine more appealing.
Here is my finished
image I have used on
the front cover of my
magazine. Through the
use of Photoshop I
have changed the
colour or the roses
making them grey and
duller.
I also made the
brightness lighter and
increased the contrast so
the image would stand
out better.

8. Looking back at your preliminary task, what do you feel you have
learnt in the progression from it to the full product?
• Through out my coursework I have learnt how to design a music magazine
and what attracts a target audience to the magazine. I have also learnt how
to work Photoshop and how to edit pictures to make them a better standard.
At first I thought Photoshop was very difficult and hard to work but after
practicing different techniques I feel very comfortable using it.
Ancillary task Final front cover If we look we can see how I have
developed my Photoshop skills and the
look of my final magazine. In my
ancillary task I think there's no many
colours being used and it looks very
busy. My final design is much more
organised and it uses the same colours
marking the colour scheme making it
look more attractive, better to read.