This document summarizes a meeting about business modeling and accessing markets for innovations. It introduces tools like ISMA360 and ViaDesigner that help manage innovation through iterative exploration and deployment. ViaDesigner Suite offers Patchwork, Scan and Strategy options at different depths for assessing an innovation's access to market strategy, from a free 1-page presentation to an in-depth customized strategy design. The tools have been used to model over 850 innovation projects and help transform intuitions into facts to identify growth opportunities and share strategic visions.

1. BUSINESS MODELING EXPERT MEETING
Rovereto | 5-6 December 2013
Strategy-to-market applications
VIANOVEO – From Idea to Market - Berlin – 26-27 November 2013

2. THE SHORTEST ROUTE FOR
INNOVATION TO MARKET

3. INNOVATION, A PERILOUS PATH
 1 IDEA OUT OF 3000 FINDS ITS MARKET
 300 B€ SPENT /YEAR IN R&D IN EUROPE
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4. CAUSAL TO EFFECTUAL
REASONING
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5. THE SOLUTION: TWO MINDSETS COMBINED
Fuzzy front
end
Exploration/Construction
ISMA360® et ViaDesigner
Deployment
ISMA360®: a dynamic approach




Management in complex and uncertain environment
Iterative process based on reality
Systemic approach
Entrepreneurial reasoning
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6. DATA SENSE MAKING
SOLUTION TO DESIGN THE STRATEGY TO
ACCESS MARKET
WHAT TO SELL? TO WHOM?
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7. VIADESIGNER SUITE
Consultant/Mentor
Entrepreneur
Innovation team
User
ViaDesigner
Strategy®
ViaDesigner Scan®
 Full marketing strategic mentoring
 Dashboards
 Complete synthesis report with
recommandations
 Product data sheets
 Patchwork output
 One-page synthetic report
 Visualisation of the performance level of
the go-to-market strategy
 Comments and recommandations from
a certified ViaNoveo consultant
FREE :
ViaDesigner
PatchWork ®
 1 page presentation
 Radar evaluation
Instant picture
of essential variables / infos
Light evaluation
Audit
of access-tomarket strategy
In-depth design
of access-to-market
strategy
Depth of
analysis

8. VIADESIGNER STRATEGY®,
THE PATH TO MARKET
Where?
What is the domain
concerned by the
innovation ?
For which uses?
Are there any not or
badly satisfied needs?
How unique?
What is the
idea/vision/inventi
on ?
What does it do ?
How is it
unique/legitimate?
What to offer?
Am I able to satisfy them?
What? To whom? How?
What am I able to sell ?
To whom ? Which value
proposal ? Which
business model ?
What is the current market?
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9. VIADESIGNER® STRATEGY,
DESIGN YOUR STRATEGY
SaaS access
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10. VIADESIGNER® PATCHWORK,
INSTANT PICTURE
Internet freeware
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11. VIADESIGNER® SCAN,
AUDIT YOUR STRATEGY
Saas access
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12. FOR WHAT RESULTS ?
 Identify & develop growth leverage
 Design the strategy to access relevant
markets
 Transform intuition into facts, making sense
out of datas
 Share vision & decision among stakeholders
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13. REFERENCES
More than 850 innovating projects modelised in ViaDesigner
In-house innovation intrapreneurship
support
Customer focused innovation project
support
Access-to-market strategy design
support
Access-to-market models research

14. MEET US ON OUR BOOTH A335 !
USE FOR FREE:
WWW.VIA-DESIGNER.COM/PATCHWORK
For further information : Thomas HERLIN
E: t.herlin@vianoveo.com
M: +33 650 69 98 25
www.vianoveo.com
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