A brief introduction to Oot digital agency and an overview of gamification concept applied to ING Direct.

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6. OOT offers a range of full service for every digital communication need is expressed by the customer; from a consulting
and analytical approach to the design of single or structured project areas.
Strategic marketing consultant
Digital design and content management
ADV online consulting, Mobile marketing and special projects
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7. Online market research and
competirors analysis
New tools and innovation consulting
Strategic positioning
Strategic marketing
consultant
Relationship marketing consultant
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Social Media Marketing consulting

8. Analysis, optimization and design of
the wireframe structure of the websites
Graphic templates design and XHTML
developement according to the highest
W3C ranking and requests
Digital design and
content management
CMS developement and management
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9. Online contests
Mobile Marketing
ADV online consulting,
Mobile marketing and
special projects
ADV online developement including
rich media formats
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Advergame e social applications

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14. RULES
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CHALLENGES

15. FEEDBACK
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GOALS

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19. goal
SHARE THE BIGGEST REVOLUTION OF
THE YEAR
OPENING OF
ING DIRECT SHOPS
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20. WITH ING DIRECT YOU ALWAYS FEEL
LIKE HOME.
THE CUSTOMER IS ALWAYS THE
CENTER IN EVERY ACTIVITY.
From VIRTUAL
To
REAL
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21. solution
IF THE CUSTOMER IS OUR
FOCUS
LET HIM TO
AND
DISCOVER
SHARE
MESSAGE
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THE

22. WEBSITE: AZZECCALAZUCCA.IT
STEP 1:
SIGN UP
CHOSE THE
LOCATION
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STEP 2:
INVITE FRIENDS
STEP 3:
PRIZE

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