Turning Technology into Digital Transformation. To succeed in today’s digital environment, firms must deliver smarter more customer-centric interactions that feel like they were tailored for each user and his or her specific set of circumstances. It must be more dynamic and more predictive than current personalisation techniques- Forrester

11. Do you have a
view of
who your
customers are?
Do you know
where your
customers are in
their journeys?
Are you driving any
customer
engagement
strategies
to move them along
their journeys?
Do you have any
success metrics /
goals that you are
trying to achieve?

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15. 15 ©2016 Acquia Inc. — Confidential and Proprietary15 ©2016 Acquia Inc. — Confidential and Proprietary
One to One
Everywhere

17. 1 2 3 4

18. Customers are on a roadmap with Acquia’s solutions.
There are common KPIs which customers use to enhance their
understanding of customer motivations.

20. 20 ©2016 Acquia Inc. — Confidential and Proprietary20 ©2016 Acquia Inc. — Confidential and Proprietary
SIMPLE
SCALABLE
INTELLIGENT

34. Single Site
Cloud-based
CMS designed for
marketers
Many Sites
Manage many
sites with a single
platform
Beyond the
Browser
Native Apps,
Digital Signage,
Digital Asset
Management
Personalized
Experiences
Relevant content
to drive action
Integrated
Personalization
Build robust
personalization with
integration to 1st
party data
Omni-Channel
Customer
Experiences
Orchestrate your
marketing tech.
to drive the
“next-best-action”

35. Timely, personalized, automated
on-brand communications -
supporting acquisition &
retention.
A secure platform with
environments to develop, test,
deliver and manage ambitious
applications - faster.
YOUR NEEDS OUR SOLUTIONS
Acquia Marketing Hub
Acquia Experience Factory
FOUNDATIONAL/INNOVATIVE/OPTIMIZED

36. Forrester’s Wave for WCM
2013 2015 2017