Domenico Rossetti di Valdalbero, Principal Administrator, European Commission. Presented at Crowdsourcing Week Europe 2015. For more information or to join the next event: http://crowdsourcingweek.com/

1. Europe in the new economy
Co-creation and Open
Innovation
Crowdsourcing week Summit
Brussels, 20 October 2015
Domenico ROSSETTI
European Commission DG RTD*
Domenico.Rossetti-di-Valdalbero@ec.europa.eu
* Personally speaking

2. http://ec.europa.eu/research/social-sciences/forward-looking_en.html

3. Five main trends
• 1. Human race: growing older and richer with a
growing middle class and widening inequalities
• 2. Economic weight & political power: shift to Asia
• 3. Technologies and innovations, especially
digitisation: transform societies in almost every
aspect
• 4. Scarcity of resources: an increasing challenge
• 5. Global interdependence: not matched by
strengthening global governance
Source: EU, ESPAS
3

4. Human race: Life expectancy
Source: UN
1955-1960 2005-2010
Japan 66.3 82.7
W. Europe 69.5 80.3
USA 69.7 78
China 45 72.7
India 40.9 64.2
World 49.8 67.9
4

5. Human race: Ageing EU population
Source: EC, DG ECFIN, Ageing Report (H. Bogaert)
The number of people
over 65 will double in
50 years (up to 150 M in
2060)
The "oldest old" (85
and over) will almost
triple
The share of health
expenditures in the EU
is expected to increase
from 8% of GDP today
to 13% in 2060
5
X 1000

6. Economic and political power
Population (Million)
Source: UN, World Population Prospects
1950 2011 2050 Factor
India 372 1 241 1 692 ~X 4 / 5
Brazil 54 197 223 ~X 4
USA 158 313 403 ~X 2 / 3
China 551 1 347 1 296 ~X 2 /3
EU 28 381 510 520 ~X 1 / 1.5
6

7. Economic and political power
EU GDP in % of global output
 37% in 1970
 28% in 2010
 20% in 2030
 17% in 2050
Source: UNCTAD and EC – Global Europe 2050
7

8. Source: dpaonthenet
Source: Michelangelo
Technologies and innovations
AI, Transhumanism, NBIC,
Robotic,…
8

9. Technologies and innovations:
Right messages but wrong anticipation
 Malthus "Essay on the principle of population"
 Meadows Report "The Limits to Growth"
 Association for the Study of Peak Oil and Gas
9
Source: D. Rossetti

10. Scarcity of resources: Global extraction
Source: OECD; Behrens; WMM, Global Insight, Ellen Mac Arthur Foundation – Circular economy team
Today: 70
billion
tonnes
extracted
10

11. Scarcity of resources: Megacities
Source: UN-Habitat
Tokyo 34 M inh.
Seoul 25 M inh.
New Delhi 23 M inh.
Sao Paolo 21 M inh.
11

12. Source: Eurostat, 2015
12
Global interdependence:
share in extra EU-trade (goods)

13. Global interdependence:
the place of Europe
Source: http://www.flagslist.com/maps/Asia/asia-map.gif
13
"Europe is at a
crossroads: either we
keep and strengthen
the role as one of the
main global actors, or
we become an
“increasingly
irrelevant outgrowth
on the Asian
continent"
Source: Gonzales Report "Europe 2030"

14. Are co-creation, collaborative economy and open
innovation just one more strand of capitalism or it is
fundamentally new because it brings technology and
social innovation together?
14
Source: D. Rossetti and C. Mitchell

15. Future of work & Digital nomads
Source: DG RTD, EU-INNOVATE (S.L. Dolan, ESADE,
Globalisation,
digitalization and
virtualisation
make work even
more portable
and detached
from geography
15

16. Co-creation
While market systems have become interconnected and supply chains have
become supply webs, public policy and industry norms are not changing as fast
Source: Forbes.com
16

17. Co-creation
for growth and inclusion
in Horizon 2020
€ 57 M for 2016-2017
17

18. CO-CREATION-2016-1 Education and skills: empowering
Europe’s young innovators
CO-CREATION-2017-2 User -Driven innovation: value creation
through design-enabled innovation
CO-CREATION-2016-3 Piloting demand-driven collaborative
innovation models in Europe
CO-CREATION-2017-4 Applied co-creation to deliver public
services
CO-CREATION-2016-5 Co-creation between public
administrations: once-only principle
CO-CREATION-2017-6 Policy-development in the age of big
18

19. CO-CREATION-2017-7 Towards a new growth strategy
in Europe - Improved economic
and social measurement, data
and official statistics
CO-CREATION-2016/2017-8 Better integration of evidence
on the impact of research and
innovation in policy making
CO-CREATION-2016-9 A European map of knowledge
production and co-creation in
support of R&I for societal
challenges
19

20. Innovations
 Product innovation
 Process innovation
 Marketing innovation
 Organisational innovation
 … And Social innovation
Source: Oslo Manual and EC
See the European
Innovation Convention 2014

21. H2020 Prize on Social Innovation
 Inducement prize of € 2 M
 Vote (until 21/10/2015) and help decide which of the
following challenges should be the theme of the prize:
 Childhood obesity
 Aging population
 Integration of immigrants in the labour market
 Women-led enterprises
 Community-led clean energy generation
Iinfo on www.ec.europa.eu/horizonprize

22. Open Innovation
22
Source: Bio Win, Ecosytème de l'innovation en Wallonie

23. Individual empowerment
Micro CHP
Personalized
medicine
Cameron, Thorning-Schmidt, Obama
Self-driving one person car
23

24. Shared economy
On the positive side
 Social exchanges, community life and new services
 Individual empowerment and social responsibility
 Paulo "humaniora" canamus
On the negative side
 Precarity of work (cf. eBay of work, uberisation)
 From local/community platforms to world platforms
 From shared values to quasi-monopolies
Source: D. Rossetti
24

25. Proprietas vs. Usus
 Unifying power of Internet & smart phones
 New economy and younger generation
 Less ownership (purchasing)
 More access (renting, sharing, swapping)
Source: D. Rossetti (Pictures from Vellib, Barcelona, Hambourg)
25

26. New economy and sustainability
 Economies of scale but more and more:
 … Economies of scope (same platforms allowing
savings and profits)
 … Economies of network (finance, media, politics,
philanthropy)
 Sustainability as an emblematic sector of co-creation,
co-production and co-innovation?
Source: D. Rossetti
26

27. Centers of innovation in the world
Source: EU, ESPAS
27

28. Valuing the time
2 hours
28

29. Habits and wished obsolescence
29

30. Man-Nature
 Pope Francis: Laudato Si' (integral ecology)
 Michel Serres: Le contrat naturel
 Edgard Morin: Méthode ("terre-patrie")
 EC: Our life insurance, our natural capital [COM(2011)244]
Source: D. Rossetti
30

31. Real price
Source: Energy-future.com
€ 10-150 € 150-350 € 200,000-300,000
31

32. Happiness
Source: P. Picasso, Les femmes d'Alger,
Christies, NY, 11/5/2015
$ 179 M
Source: DRV, Brussels, 9/5/2015
€ 0
32

33. Conclusions: Change of paradigm
 Redefining success and experiencing well-being
 New narrative about growth and jobs
 Learning (what) but also how to learn
 Shared economy and preservation of resources
 From consumers to "innosumers"
 Beyond tangibles & Beyond GDP
Source: D. Rossetti
33

34. A EU vision of socio-economic cohesion

35. 35