Hampus Jakobsson discusses how TAT works with knowledge. He explains that getting knowledge is easy today due to open innovation and transparency, but that involving many people requires managing the process. While external feedback can help with direction, others will not innovate for you. Transparency is key to avoid potential issues. Jakobsson notes that open innovation principles apply both within and between organizations as well as with the public.

1. Hampus Jakobsson
Co-Founder, TAT
hampus@tat.se
twitter: @hajak
Knowledge
in Business
EURODITE – Regional Trajectories to the Knowledge Economy
Malmö, 2010-04-10

2. What I want to discuss with you today:
How TAT work with knowledge
Reading Showing
Discussing Collaborating

3. Getting knowledge is easy today

4. Being open about innovation and
development is a piece of cake technically
nowadays

5. We know
who’s
watching.

6. We know
who’s
watching.

7. And we get
their feedback.

8. And we get
their feedback.
Here we
measure it
more as
interest.

9. We are starting to communicate with
people directly, all over the world
We can now talk
to millions

10. We are starting to communicate with
people directly, all over the world
We can now talk
to millions
But, it is not a
one way line.

11. We are starting to communicate with
people directly, all over the world
We can now talk
to millions
But, it is not a
one way line.

12. And people are
willing to help
you.

13. And people are
willing to help
you.

14. And people are
willing to help
you.

15. Now we are opening up the discussion
further

16. But, “Many hands make light
work” is not all true...
I think of open
innovation as
asking for tips on
good dinner in
Shanghai

17. But, “Many hands make light
work” is not all true...

18. But, “Many hands make light
work” is not all true...
‣ the more people are involved,
the more time you have to spend
managing the process

19. But, “Many hands make light
work” is not all true...
‣ the more people are involved,
the more time you have to spend
managing the process
‣ people will never innovate for
you, but can help with direction
and input

20. But, “Many hands make light
work” is not all true...
‣ the more people are involved,
the more time you have to spend
managing the process
‣ people will never innovate for
you, but can help with direction
and input
‣ transparency in the process
is essential for it not to backfire

21. And this general for shared
and co-developed knowledge

22. And this general for shared
and co-developed knowledge
with the
masses

23. And this general for shared
and co-developed knowledge
with the between
masses organizations

24. And this general for shared
and co-developed knowledge
with the between inside an
masses organizations organization

25. Thanks!
hampus@tat.se
@hajak
www.tat.se
youtube.com/TATMobileUI
@TATmobileUI
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